Jorge Eduardo Cortés Rodríguez Email & Phone Number

Santiago, Chile

Santiago, Chile

As part of Imagen de Chile, the country branding agency responsible for promoting Chile's image on the world stage, I held the following responsibilities:Supported the strategic planning process for the development and implementation of medium- to long-term plans.Led budgeting processes and monitored associated KPIs to ensure corrective measures were taken in the event of any budget deviations.Directed and oversaw financial, accounting, and tax processes to ensure the availability and security of financial information in accordance with legal regulations, corporate policies, and IFRS.Managed procurement and tendering processes for products and supplies, as well as service contracting and administration, enabling resource optimization and compliance with procedures.Planned and directed HR management processes to ensure attraction, retention, and development of human capital in accordance with required standards.With these responsibilities, I contributed to the agency's mission of increasing Chile's recognition, reputation, and preference in the international market.

Santiago, Chile

The Conference of Parties (COP) is the supreme decision-making body of the United Nations Framework Convention on Climate Change (UNFCCC). At its 25th meeting, organized and chaired by Chile in Madrid in December, the 197 Parties to the treaty sought to advance the implementation of agreements established in the Convention that specify specific obligations of all Parties to combat climate change.As head of the Operations and Finance team, I managed the administration of USD 90 million from public resources, private sector donations, and international contributions, carrying out the necessary management to develop and finalize collaboration agreements, provide technical follow-up to various projects, and conduct financial reporting of those resources primarily to the government and international organizations.I was responsible for the closing and rendering process to the government resulting from the early termination of COP25 in Santiago, ensuring that 100% of the resources used were fully approved by various control agencies, including the General Comptroller's Office

Santiago, Chile

Santiago, Chile

As Deputy Executive Director, I led the team of Image Managers of Chile, an entity tasked with positioning the country internationally to enhance investments, exports, and tourism. The institution has an annual budget of USD 6.24 million and a multidisciplinary team of 30 professionals.I participated in the design and implementation of international marketing campaigns, such as the "Ask about Chile" campaign aimed at positioning the country as a competitive player in the global services market, highlighting its potential in solutions related to engineering, ICT, and creative economy in the US and the Pacific Alliance.I was responsible for designing and leading the digital transformation, building an online community of over 3.5 million followers on social media. I also oversaw the operational, financial, and human resources processes, which facilitated strategic decision-making and ensured compliance with defined policies and standards. Additionally, I implemented the performance evaluation and training model for the organization.I directed IT projects that optimized internal processes of the organization and provided support in software and hardware matters.I represented the institution in international events such as City Nation Place, the main meeting of country brands worldwide in London. I also joined the official delegation to define Chile's participation in the universal exhibition Expo Dubai 2020 and attended various international fairs, such as the Gulfood food fair in Dubai, the Perumin mining fair in Arequipa, the book fair in Guadalajara, and the contemporary art fair in Madrid. Furthermore, I acted as a spokesperson on behalf of Image of Chile in national and international activities and in front of mass media, with a focus on digital topics such as interviews on CNN and BBC.

Santiago, Chile

Led the digital transformation of Imagen de Chile through the execution of strategic projects aimed at positioning Chile through social media and digital platforms with the objective of promoting the Chilean image internationally through the management of the country brand, which is valued at USD 310 billion and places it among the most important in Latin America.Designed and implemented digital marketing campaigns, mobile applications, websites, supervised content generation and updates, seeking to impact new target markets, such as the United States, Brazil, and China. Led continuous improvement projects aligned with the Institution's strategic objectives.Designed the development and launch of different mobile apps such as "Chile 360", "Recetas de Chile", "Chile Sandwich" and "Chile Mobile Observatory" which convey a high-standard digital experience through collaborative work with public and private institutions.

Seoul, South Korea / Santiago, Chile

Sungkyunkwan University / Universidad de ChileReceived the Minera Escondida (BHP Billiton) scholarship for academic excellence to pursue studies in global business administration in Chile and abroad, including a study tour to China, Hong Kong, and South Korea.Exchange student in the MBA program, specializing in marketing in Asian markets. The MBA program is ranked number 1 in Korea and among the top 50 in the world (FT, 2013).Technical knowledge in global management, ability to establish effective business networks and relationships in Asia, skills to participate, manage and lead multicultural teams, and experiential knowledge in different regions of Asia.Specialization in specific courses in strategic marketing, consumer behavior, international business, and leadership with a focus on Asian markets.Participated in market research projects for Chilean wine in South Korea, the entertainment industry in South Korea, and the incorporation of premium products in China, creating a practical case with premium Chilean wines considering the particularities of Asian markets, the importance of product localization, and the specificities that must be considered in the marketing strategy

Santiago, Chile

Led marketing campaigns related to payment methods for individuals and businesses. Evaluated campaign effectiveness data, performed customer segmentation, implemented mass and targeted commercial actions to increase customer loyalty for each segment, and participated in business intelligence projects.Responsible for managing strategic partnerships associated with credit cards.

Santiago, Chile

Responsible for managing the relationship with the company's key strategic suppliers and the distribution of supplies at airports and offices throughout the Holding, both in Chile and in America, Europe, and Australia.Oversaw the purchasing budget (US$100 million), defined and tracked performance indicators, and managed suppliers by incorporating process improvements.Participated in the implementation of various projects aimed at optimizing the company's operation by improving supplier response times, optimizing internal response times, and simplifying supplier payments through the Six Sigma methodology. Led a multidisciplinary team.

Santiago, Chile

Participated in the design, implementation, and evaluation of innovation and entrepreneurship programs, creating networks associated with these ecosystems. Deepened knowledge of innovation instruments and participated in market research studies.Prepared management reports for strategic decision-making, supervised the administration of a budget of US$ 120 million.Responsible for redesigning and implementing the web-based project management system that allowed for automated control of the project tracking process from online application, optimizing procedures and improving response times from an average of 9 to 3 months.Led process reengineering, Balanced Scorecard, CRM, SAP, digital platforms, and online application. Led a multidisciplinary team.

Santiago, Chile

I played a key role in the Business Intelligence project at Banco Corpbanca, where I worked from its design stage to its implementation and subsequent impact analysis. In collaboration with other team members, I participated in the process mapping, which allowed us to better understand the business requirements and user needs.Throughout the project, I utilized my analytical and technical skills to extract and process large amounts of data, identify trends and patterns, and produce detailed reports that helped the bank's senior management make informed strategic decisions.

Civil Industrial Engineering, Diploma In Computer Sciences

Activities and Societies: Supervisor of the project evaluation course, assistant for the operation management course, accounting.

Global Mba, Marketing

Activities and Societies:Highest ranked MBA in Korea and among the 50 best in the world (FT, 2013) Specialization in strategic marketing.

Master In Globalization Management, Global Mba

Minera Escondida Scholarship (BHP Billiton) for academic excellence. Included study trips to China, Hong Kong and South Korea.

Diploma, Customer Intelligence

Developed skills in database management, behaviour models and customer segmentation.

Educación Básica Y Media, Música

Activities and Societies: Orquesta juvenil, grupos de cámara, interprete flauta traversaPremio de Excelencia Académica, estudios de.