Summer Intern - Brand Marketing
Summer Intern with IndiGo's Brand Marketing team - supporting internal marketing initiatives and developing external brand campaigns.Key Projects:- Developed a centralized marketing inventory for IndiGo Stretch (Business Class), BluChip (Loyalty), and Hotels, mapping customer journeys across digital and physical touchpoints.- Analyzed a key competitor's rebranding to assess its impact on IndiGo's brand strategy.- Led brand marketing for Lab37, a tech-focused event attended by IndiGo’s senior leadership.