Jeff Barlow Email & Phone Number

Denver Metropolitan Area, Colorado, United States

As in past roles, I was promoted/selected to lead due to my ability to develop enterprise strategy, align cross-functional teams and drive big change. Leadership knew they could count on me to get the job done right.In this case, the change involved traveling across all major markets and leading HQ, dealers and regional teams to align with and launch the new TLE Retention metric (Toyota Loyalty Engagement).• Determined the need to simplify the KPI and performance management process, targeting employee retention and growth.– Built the structure of ToyotaCare, ServiceConnect and Prepaid Maintenance to serve as a Retention Trio.• Initiated and designed new strategy to scale dealer support and ROI (customer retention, revenue and dealer relationships).– Reached out to network and persuaded 2 different companies to collaborate and align, building momentum and support.• Influenced executive approval for creating and launching the Power Bi Revenue and Retention Dashboard, resulting in Financial and Retention KPI metrics to guide critical decision making. – Increased tool usage to a national footprint.• Drove an increase in customer retention and sale revenue by conducting deep-dive analysis of customer data and identifying improvement opportunities.– Delivered results to multiple dealer and influenced action and support.• Developed and launched customer retention incentives for dealership personnel, increasing engagement and excitement.• Elevated the Toyota Certified Collision Center program and helped launch the Toyota Certified Collision Program designed for independent body shops (Denver).

Denver Metropolitan Area, Colorado, United States

I was asked to create the aftersales marketing strategy, focusing on the pillar of customer retention and loyalty. I was excited to leverage my extensive network around the country and lead this positive initiative, from square one. • Reached 90%+ dealer body enrollment in promoting marketing calendar events, an extraordinary participation rate. – Reached out to dealers, HQ and vendors for input and developed the strategic plan, complete with an annual marketing calendar, optimizing key events and seasonal campaigns for everyone involved (my kind of success!). • Improved vendor participation by collaborating with business partners and communicating promotions and campaigns in advance to increase vendor opportunities to contribute to success. • Managed 6-figure Marketing budget and led marketing strategy for incentives, messaging, online marketing, SEM/SEO, and Facebook Marketing.• Increased dealer support through open communications and data-driven marketing decisions.

Denver Metropolitan Area, Colorado, United States

This role encompassed training center operations across Denver, Salt Lake and Phoenix. Due to my propensity to talk (a lot), I was right at home in technical services and training! I was pleased (and challenged) to manage a fleet of 60 training vehicles and lead 12 committed professionals (7 Field Technical Specialists, 4 Service Training Specialists, Service & Parts Training & Certification Administrator). In addition, I managed the budget for technical equipment, field travel, certifications, and recognition programming.• Received recognition and thanks from the Denver Region Dealer Council for supporting additional technician training to help in the technician shortage.• Developed strategic plan and partnered with Region and HQ, securing vendor training support and additional Field Technical Specialist (FTS) headcount.• Established the training and certification strategy for the region. – Accomplished 100% skill level guideline (1 of 2 Regions to attain) over 3 consecutive years.• Increased customer loyalty by training and influencing dealer teams to provide "fix-it-right-the-first-time" service.

Denver Metropolitan Area

Due to my team’s previous success, I was selected to drive a new, exciting brand representation initiative launching across the United States, the Toyota Image USA II program.The main idea was to elevate Toyota’s facilities across the U.S. to improve the overall experience with Toyota. I had a blast building new relationships all around and my influential skills came in handy, as I was driving enormous change related to working conditions and facility set up. • Greatly enhanced the customer and employee experience, while managing fiscal responsibility.– Cultivated partnerships and engagement with dealers, region, HQ, and vendors, guiding collaborations to create and implement the optimal facility.• Positioned Toyota as having the most customer-friendly, innovative facilities in the market.• Supported 22 dealers to initiate or finish renovation, relocation or ground-up facility builds. • Reviewed and approved facility plans and collaborated with local government (City Managers, Mayors),

Denver Metropolitan Area

In this position, I got to go deeper into dealer agreements, franchising and retail operations. I thoroughly enjoyed the learning and new relationships. I was promoted to administer the Toyota Dealer Agreement for management, capital and the facility with dealer and regional departments.• Scope:– Renewed 36 dealer agreements– Managed 4 ownership changes– Approved 20 pro formas and 4 franchise deduals– Approved 9 General Managers of record to add to the dealer agreement• Consulted with leadership team and managed sales analysis project, identifying multiple improvement opportunities.– Improve the new, used and e-commerce departments– Scale operations– Increase sales and profitability in all 3 dealerships • Enhanced field team financial dealership knowledge on variable and fixed ops, launching a NADA Mini-Dealer Academy training program.

Denver Metropolitan Area

My scope was varied and impacted the organization on a national scale. I’m pleased I had the chance to work with our dedicated teams and drive record-breaking sales across the nation. This was FUN.An interesting tidbit: I led and coordinated the evacuation of 30 award-winning managers out of Hurricane Wilma in Mexico during a Sales Incentive trip.Partnering with leadership, I led development of the Toyota Certified Used Vehicle business plan, including annual sales and inventory certification goals. I also managed a 6-figure merchandising budget.KEY ACTIVITIES– Built incentive programs– Conducted in-dealership consultations– Developed e-commerce initiatives– Created a target dealer program. – Developed dealer contact tools for field travelers– Created training programs for best practice sharingWe exceeded expectations and drove many successes, including the achievements below:• Increased share of national sales from 7.0% to 7.9%. • Exceeded Sales Plan every year with 19% increase in 2006, one of the largest in the Nation.• Increased Toyota CPO Sales per Outlet from 322 to 381.• Increased all-time best ever sales month from 1,643 to 2,104 sold.• Influenced dealer advertising groups to increase Toyota CPO Advertising 33% over prior year with 8 APR advertising programs.– Supported new vehicle sales as 50% of Toyota CPO inventory is from customer trade-in vehicles

Bba, Marketing, Spanish

Activities and Societies: Delta Sigma Pi

Toyota Accelerate Leadership Program, Business Administration And Management, General

Executive Education, Business Administration And Management, General

General Manager Dealer Academy, Class 81

L.E.A.D.E.R.S.H.I.P And C.E.O. Programs, Business Administration And Management, General