Jeff Baum Email & Phone Number

Dallas, Texas, United States

Clients First Marketing & Communications offers Expertise, Experience and Insights to clients. The consultancy's principals Jeff Baum and John Clendening will leverage their collective experience as communications leaders and executives at companies including Lucent, EDS, Unisys and Honeywell just to name a few to define and protect clients' brands and enhance their reputations.

Dallas/Fort Worth Area

Provides strategic communications counsel and freelance writing to clients including Dow Chemical, Verizon, IMAX, Korn Ferry, Golin/Harris PR, Working Solutions, Gainwell/HMS and the Texas Business Immigration Coalition. Website -- https://www.jbstrategiccomms.com

Irving, Texas, United States

• Acts as primary writer and editor for employee and external communications• Counsels senior executives and provides media training• Develops corporate messaging• Crafts and executes crisis communications strategy(Began working with Gainwell as a strategic communications consultant in 2019 and then joined as full-time employee)

Dallas

• Counseled prominent enterprises including Unisys, NCR and Xerox on public relations, crisis communications and social media strategy.• Led Unisys cybersecurity initiative recognized as best media relations program by PRSA.• Directed a top-tier media campaign for Unisys, gaining 16% year-over-year US media volume.• Developed numerous messaging pieces in tier-one press outlets including The Wall Street Journal, Financial Times and Barron’s and broadcast interviews on CNBC, Bloomberg and Fox Business.• Redesigned website and promoted workshops across US for nonprofit Orrin Hudson, Be Someone, Inc., significantly improving quality, reach and national media coverage.

Plano, Tx

Vice President, Global Communications, January 2006 to January 2009• Developed global communications strategies for this $22 billion information technology services leader and two public relations firms.• Provided counsel on communications strategies to the chairman, CEO and executive team.• Managed performance and development for 82 employees across 60 countries with team of 9 direct reports.• Managed a $10 million annual budget.• Restructured employee communications to deliver professional content across web,digital and social media.• Served as vice president of EDS Foundation. Vice President, External Relations, February 2004 to January 2006Directed, developed and implemented global media relations, advertising, branding andcommunity affairs strategies for tier-one media.• Placed profile and cultural change/technology innovation pieces in The Wall Street Journal, FastCompany, Forbes and Businessweek.• Led branding campaign media associated with sponsorship of PGA Tour golf championship.• Managed a $10 million annual budget.Director, Corporate Public Relations, June 2000 to January 2004• Directed, developed and implemented global media relations strategies.• Strengthened and unified global brand, raising company profile and enhancing shareholder value....o Developed and implemented corporate image campaign in response to 2002 SECinvestigation. Instituted image management strategies that bolstered stock prices byrefocusing organization on operations instead of share price....o Initiated internal $17.25 Club to engage sales organization to embrace strategic goals andcompany strengths during significant economic recovery period....o Placed full-page ads in The Wall Street Journal to counter credit agency’s downgrading ofcredit rating, generating significant positive press coverage....o Supported company image through major challenges.• Increased year-over-year positive press coverage 80% during first six months.

Murray Hill, Nj

• Led worldwide financial media relations and directed, developed and implemented public relationsstrategies to ensure accurate earnings communications.• Served as spokesperson for financial announcements including earnings, mergers and acquisitions.• Secured and managed CEO and CFO media interviews.

Morris Plains, Nj/Washington, Dc

Manager, Media Relations, June 1996 to February 1998• Served as PR strategist and company spokesperson to tier-one press outlets including The WallStreet Journal, The New York Times, Financial Times and USA Today.• Developed and directed the company’s media response following a multibillion-dollar drug recall.Manager, Corporate Communications, July 1993 to May 1996• Launched the company’s first intranet site to supply strategic content that significantly improveddecision-making, information sharing and productivity.• Served as senior editor of all global employee publications.Manager, Government Affairs, January 1991 to July 1993• Served as registered lobbyist before the US Congress and developed legislative strategy on issuesincluding healthcare reform and the environment.• Researched and wrote the New Jersey congressional delegation letter to the Clintonadministration contesting the president’s proposed price controls on prescription drugs.

Bachelor Of Arts - Ba, Journalism

Activities and Societies: Sigma Chi

Graduate Program, Corporate And Organizational Communications

Graduate Program, Business Administration

Executive Development, International Business/Trade/Commerce, N/A -- Two Week Executive Development Program