Jeff Borcherding's Location
Cincinnati, Ohio, United States, United States
Jeff Borcherding's Contact Details
Jeff Borcherding work email
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Jeff Borcherding personal email
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About Jeff Borcherding
I'm passionate about growing businesses and growing people. I've led brands to achieve breakthrough revenue growth through a combination of sales leadership, product management, customer experience and marketing. I love developing and coaching people to help them achieve their goals as the business grows.
Jeff Borcherding Work Experience Details
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Chief Executive OfficerImmunovia Ab Apr 2023 - PresentLund, SeWe are on a mission to increase pancreatic cancer survival through early detection. I lead a smart, passionate, lean team that has developed a blood test to detect pancreatic cancer at stage 1 and 2, when survival rates are dramatically higher. We are moving quickly to conduct studies to demonstrate the accuracy and clinical impact of the test before launching it in the second half of 2025. -
President And Ceo--U.S.Immunovia Ab Apr 2022 - Apr 2023Lund, SeLaunched the first blood test focused on the early detection of pancreatic cancer, building the team, processes and systems to drive adoption.Led the commercial launch of the IMMray PanCan-d test, driving trial at over 30 leading high-risk surveillance centers and adoption at two dozen academic centers.Significantly increased the productivity of the U.S. cross-functional team of 25 employees through the implementation of strategic priorities, key performance indicators, automation, and disciplined project management.
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Chief Marketing OfficerMyriad Genetics Apr 2021 - Apr 2022Salt Lake City, Utah, UsTapped to be Myriad's first CMO to lead a newly created enterprise marketing function focused on accelerating revenue growth by transforming the commercial organization, building marketing capability, and launching breakthrough product and commercial initiatives. -
General Manager, Myriad NeuroscienceMyriad Genetics May 2020 - Apr 2021Salt Lake City, Utah, UsLed a talented team of 280 across Sales, Marketing, Medical Affairs and Customer Service to make GeneSight the #1 genetic test in mental health. Had P&L responsibility.Transformed the go-to-market model to achieve our revenue growth goal of 20% while cutting costs by $9M.
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Vp Of Sales & Marketing, Myriad NeuroscienceMyriad Genetics Aug 2017 - May 2020Salt Lake City, Utah, UsScaled annual revenue for the GeneSight test from $65M to $125M over three years and grew annual volume from 158,000 to 332,000 tests through sales leadership, lead generation and product initiatives.Rapidly scaled the sales team to expand beyond psychiatry into primary care. Grew new ordering primary care providers by 15,000 clinicians in a year by adding 40 field sales representatives in four months.
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Vp Of Marketing, Myriad Neuroscience (Formerly Assurex Health)Myriad Genetics Mar 2016 - Aug 2017Salt Lake City, Utah, UsLed marketing for the GeneSight test, building a lead generation engine that generated significantly more than half of all new ordering clinicians.Identified $28M in cost synergies while co-leading the integration of all functions of Assurex Health into Myriad Genetics following our acquisition.
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Svp Of MarketingAstute Solutions Sep 2014 - Feb 2016Columbus, Oh, UsReporting to the CEO, led marketing and demand generation for Astute, a leading provider of customer experience (CX) software solutions. Developed and implemented a new commercial strategy to reverse a two-year decline in new sales and deliver 2015 sales growth of over 20%.Built marketing and sales development functions from scratch. Recruited a talented team, defined processes, and implemented modern marketing technology in less than five months. -
Svp And General Manager, P&G Qualitative ResearchIpsos 2013 - 2014Paris, FrHad P&L responsibility. Led sales, account management and operations for the P&G business unit of Ipsos’ qualitative research division, which accounted for 30% of the firm’s U.S. revenue. Shifted resources to capturing new business, driving 14% sales growth in 2013 following a steep decline the prior year. Changed our selling approach for R&D work, winning two RFPs worth over $1 million each. -
Vp Of MarketingPaycor Aug 2007 - Dec 2012Cincinnati, Oh, UsReporting to the COO, led marketing and two inside sales teams with a total of 22 employees. Played a lead role in driving growth from $62M to $130M through new sales, cross-selling and improved client retention. Built the marketing and inside sales teams, consistently generating more than $5 in sales for every dollar spent on demand generation. -
Brand ManagerProcter & Gamble Feb 2003 - Aug 2007Cincinnati, Ohio, UsHad P&L responsibility for two U.S. Rx brands, including one of P&G's billion dollar brands, leading both to record performance. Focused Actonel brand spending on fewer, bigger initiatives to drive 11% revenue growth while cutting marketing spending by 15%.Increased the NPV of the Asacol brand by $75M by developing a pipeline of product enhancements.Co-led (with sales management) a comprehensive program to dramatically increase the effectiveness and efficiency of the Asacol sales force. -
Assistant Brand ManagerProcter & Gamble Jun 1999 - Feb 2003Cincinnati, Ohio, Us
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Associate ConsultantIpc Group 1995 - 1999Developed sophisticated financial models to forecast the value of patents and technology in a number of industries, including computer hardware, software, military and health care.
Jeff Borcherding Skills
Brand Management
Marketing
Marketing Strategy
Strategy
Lead Generation
Management
Leadership
Product Management
Sales Management
Competitive Analysis
Strategic Planning
Marketing Communications
Crm
Customer Insight
Advertising
Digital Marketing
Integrated Marketing
Product Marketing
Sales
Account Management
Brand Equity
Cross Functional Team Leadership
P&l Management
Direct Sales
People Development
Marketing Research
Seo
B2b
Market Research
Social Media
Strategic Partnerships
Marketing Management
Team Leadership
Direct Marketing
Saas
Product Launch
Creativity
Market Analysis
Training
Market Planning
Jeff Borcherding Education Details
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Northwestern University - Kellogg School Of ManagementStrategy -
Indiana University BloomingtonFinance
Frequently Asked Questions about Jeff Borcherding
What company does Jeff Borcherding work for?
Jeff Borcherding works for Immunovia Ab
What is Jeff Borcherding's role at the current company?
Jeff Borcherding's current role is Chief Executive Officer at Immunovia.
What is Jeff Borcherding's email address?
Jeff Borcherding's email address is jp****@****ail.com
What schools did Jeff Borcherding attend?
Jeff Borcherding attended Northwestern University - Kellogg School Of Management, Indiana University Bloomington.
What skills is Jeff Borcherding known for?
Jeff Borcherding has skills like Brand Management, Marketing, Marketing Strategy, Strategy, Lead Generation, Management, Leadership, Product Management, Sales Management, Competitive Analysis, Strategic Planning, Marketing Communications.
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