Jeff Williams Email & Phone Number

Greater Detroit Area

HelloWorld was acquired by Merkle in 2018 and rebranded in January 2020.

Southfield, Mi

- Managed overall program quality, project completion, operational processes and reporting to drive advertising revenue and increase user engagement across Samsung’s app ecosystem. - In 2019, the team generated tens of millions in revenue for Samusung from in-app advertisements, achieved over 100% to target for 5 out of 8 annual KPIs, and 94% to target or higher for the remaining 3 KPIs.- Led project management team of 6 with 1 direct report. Monitored team’s workload, scoped new programs, acted as point of escalation, mentored team members, and improved processes.- Oversaw in-app advertising campaigns for major Samsung device launches, Black Friday and holiday campaigns, and a strategic partnership with SiriusXM.

- Executed over 140 advertising campaigns for the Samsung Health and Bixby apps to grow monthly active users and establish revenue streams from in-app advertising and Samsung device sales. - Surpassed Health revenue target by 201% and reached 96% of monthly active user target in 2019. - Developed process best practices that client termed the “gold standard” and applied to other teams.

- Managed over 170 digital promotions for The Coca-Cola Company including major campaigns during the Olympics, the NCAA tournament, and the FIFA World Cup. - Owned HelloWorld’s quick to market promotion platform for The Coca-Cola Company; improved features, streamlined design, reduced time to market, and increased development efficiency.

- Delivered marketing campaigns with budgets ranging from $10,000 to $250,000.- Assisted with the migration of HelloWorld’s SMS platform, became SMS expert for team and trained team members in SMS best practices.

Supported Senior Producers with project deliverables and ensured promotions exceeded client goals.

Detroit, Mi

- Re-designed and developed company website, designed print and digital advertisements, implemented social media and email marketing to increase outreach and fundraising.- Organized bi-annual conferences to revitalize Detroit communities. Managed $45K budget, grew conference attendance year-over-year, and achieved a 90% satisfaction score from attendees.