Jeff Carson Email & Phone Number

Collegeville, Pa

Commercializing a therapy for the treatment of an ultra rare disease, Transthyretin Familial Amyloid Polyneuropathy.

RELISTOR®Currently leading RELISTOR U.S. Marketing Transition Team returning brand assets to co-development partner ProgenicsCoordinating all required actions to meet U.S. contractual commitments of the Final Termination and Transition Plan Leading execution of 2010 U.S. Brand Plan ensuring alignment with the Final Termination and Transition PlanBrand team liaison managing commercial co-promotion relationship Developed and executed RELISTOR U.S. commercial launch plan Developed and validated demand based forecasting model Gained approval for multiple sales force support of U.S. call planMarketing representative on pre-launch Labeling and Publications teamsLed Global Training Team effort creating the RELISTOR Global Learning System - Awarded the 2008 Brandon Hall, Gold Medal for Excellence in LearningDeveloped dual phase launch strategy utilizing both sales management and sales representatives Led multi-disciplined National Launch Meeting teams for Specialty and Primary Care launch meetings Led post launch co-promotion assessment efforts for RELISTORIdentified potential co-promotion partnersInitiated contact with third parties Developed co-promotion call plan and targetingLed negotiation efforts Brand Team Responsibilities: personnel management, business operations management, brand team budget, production forecasting, call planning, samples, special projects, brand metric reporting, Pre-Filled Syringe launch

ALTACE®Presidents Golden Circle Award - Leadership Level - 2004Created and launched the "Jack Nicklaus Heart and Stroke Challenge"Championed the ALTACE Hospital Discharge Protocol strategy Drove effort to align Wyeth Vaccines sales group in support of ALTACEBrand Team Responsibilities: strategic and tactical planning, budgeting, agency management (advertising agency and public relations), market research, managed markets, sales training, Zone 3 sales liaison

Cordarone® I.V.Led re-positioning of brand to "Before Lidocaine" Awarded "Silver Medal" by Doctors Choice in Medical Advertising Developed KOL and Advisory Board strategy and led execution teamPrepared pre-launch plan for aqueous amiodaronePersonnel management Brand Team Responsibilities: strategic and tactical planning, P&L, advertising agency management, promotional budget, professional promotion, public relations, public policy, conventions, opinion leader relations, speaker training

Maximized brand value by developing and implementing brand pricing strategy Brand Team Responsibilities: strategic planning process, tactical plan implementation, advertising agency, continuing medical education programming, contract educational service, advocacy development, professional organization relationships

Developed the Area Account Manager Product PortfolioCreated the Resident/Fellow Tracking ProgramResponsibilities: Home office liaison for Area Account Managers, professional organization relations, management of Resident/Fellow Reporter Programs and Educational Library Programs

Medical AccountsArea 31 Area Account Manager of the Year - 1995 Gained formulary acceptance at all assigned accounts for all assigned accountsResponsibilities: product promotion, formulary access, advocacy development, continuing education programming

Chicago Responsibilities: product promotion, Area Field Trainer