Jeff Dale Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Leading analytics expert on TED’s Media Team with a focus on translating data into insights & actionable recommendations that drive mission & business decision-making. Managing regular analytics reporting, forecasting, research needs, and survey findings to internal leadership and external stakeholders. Handling and delivering ad hoc requests for analytics projects in a timely manner using Airtable for project management. Creating and presenting performance recaps with data-driven stories, data visualization, and recommendations to key stakeholders and executives. Managing publishing operations for TED’s podcast network of 20+ shows, liaising with producers, production teams, editorial and programming leads. Ensuring day-to-day publishing runs smoothly including QC, delivery, file management and metadata of publishing assets via Airtable. My successes include:• Increased total podcast listenership by 10%, by providing data-driven actionable recommendations to hosts and production teams• Learned Tableau, Mixpanel, Airtable, and YouTube Analytics, to enhance data reporting and project management for the company• Proactively created templates and dashboards in Tableau, for key stakeholders and executives to track performance health metrics, KPIs, and forecasting growth• Supported analysts across the organization, to centralize data, combine insights, and optimize data flow • Trained colleagues on data systems and Airtable, helping create automations, teaching pivot tables and VLOOKUP functions

New York City Metropolitan Area

Led strategic account activities for this behavioral marketing SaaS company with enterprise clients in athletic wear, travel, apparel, skincare, and CBD industries. Created and wrote copy for website and email campaigns utilizing proprietary software. Monitored daily, weekly, and annual client performance using Google Analytics and Looker dashboards, informing short and long term strategy, optimizing campaigns through A/B testing, and ensuring client KPI’s are met. Managed client onboarding process working with Design, Engineering, and Quality Assurance teams. Synthesized data and client goals to create presentation decks and lead monthly Impacts & Opportunities calls with day-to-day contacts and semi-annual Executive Business Reviews with key stakeholders. Collaborated with clients on strategic campaigns and goals.My successes included: • Collaborated with a new team and technology acquired by the company and identified an opportunity to leverage with an existing client relationship, closed during an Executive Business Review with the client’s CEO, resulting in an additional $180k in annual revenue• Identified and closed upsell opportunity with existing client relationship to expand to their UK website, and successfully implemented well under expected timeline, resulting in an additional $48k in annual revenue• Selected to represent the Customer Success team for Diversity and Inclusion workshop, spent 12 weeks learning, which led to training team members and participation in Employee Resource Groups• Reported directly to the Vice President of Customer Success and was selected to train and mentor new team members

Led strategic account activities for this certification and quality management company with clients in food, pharmaceutical, cosmetic and manufacturing industries. Oversaw a portfolio of 250 clients, including McDonald’s, Kimberly Clark, L’Oreal, Estee Lauder, Dow Chemical and Dean Foods. Managed new client onboarding, provided guidance for certification and auditing processes, and ensured KPIs are met. Worked cross-functionally to manage certification processes and consulting projects from end-to-end, handled renewals and leveraged opportunities to add services to expand accounts and increase revenue.My successes included: • Maximizing new business opportunities and client relationships to improve revenue by 113%, from $938K to $2M, resulting in $500K profit. • Identifying opportunities to increase account values and sell additional services, achieving $100K in incremental new business in 2018.• Being selected as Safety Manager for office, conducting safety presentations and inspections, providing reporting and maintaining emergency action and risk communications plans. • Representing SGS at industry trade shows and providing marketing support with pre-show research on target companies.

East Hanover, Nj

I oversaw animal adoptions, reviewed applications and interviewed adoptees. I used my relationship skills to interact with adoptees and identify ideal pet matches, and managed donations and pet care. My achievements included:• Placing over 20 animals in new homes

Chicago, Il

I managed a $1.6M account portfolio for this global provider of rigid plastic packaging components for consumer product goods. I oversaw 65 client relationships, and monitored marketing conditions, product innovations and the competitive landscape to continually provide the highest level of customer support. I tracked sales opportunities, customer communication and ongoing projects through Salesforce.com. My achievements included:• Developing new client relationships, increasing site visits and building knowledge about businesses, distribution and direct customer channels.• Exceeding the annual sales goal by 15% beyond forecast of $1.4M. • Being selected as a key member of Salesforce implementation team to provide input on program design, resulting in improved sales forecasting, reporting and planning.

Reston, Va

I developed account relationships and sales for this provider of IT hardware, software and consulting services. I managed accounts with state and local government agencies and in higher education, and utilized training in Smart Selling techniques for persuasive communication, increasing new business opportunities and closing sales during phone and online client interactions.My successes in this role included: • Leveraging excellent account management and selling skills to develop a $2.5M sales pipeline. • Continually achieving sales milestones for most leads generated, largest order booked, and highest call volume.• Becoming subject matter expert on Symantec software, leveraging my ability to identify customer needs and connect with technical solutions, resulting in $750K in new business.