• Onboards and nurtures new strategic lines of business for Bank of America• Consults with Marketing & Print Buying divisions of American Express (Amex) to cut costs and increase response rates for high value clients (Platinum & Centurion card holders)• Trains, manages, and mentors support staff to assist in day to day logistics activities• Writes data processing instructions for complex personalized mailings• Collaborates with Sales Management to develop and maintain contract pricing for strategic clients• Actively manages data critical bank acquisition mailings• Develops active strategy for marketing campaigns

• Developed, with senior managers, the Curtis 1000 Direct Marketing Program• Determined production parameters and timelines for multi-faceted direct mail campaigns• Outsourced various specialty pieces (die-cut material, hand-insert jobs, personalized notepads)• Developed comprehensive proposals/creative briefs & for key clients

• Developed relationships with industry-leading companies—AOL, Citicorp, McKesson Corp., by interacting with customers and venders to maximize efficiency and streamline workflow• Coordinated the scheduling and production of multiple print and mail packages simultaneously• Worked directly with the MIS Department to develop an inventory tracking system to monitor the status of material for a multiple-celled mailing which dropped on a daily basis• Collaborated with designers and vendors to determine new and innovative strategies to transform artist’s ideas into tangible printed pieces