Jeff Hebert Email & Phone Number

Dallas, Texas, United States

- Manage market specific commercial plans with the General Managers, State Managers & Portfolio FMM ensuring time, effort and resources/tools are properly aligned. - Lead Diversity & Inclusion work across clusters - Collaborate with General Managers on development of TPS tertile review content- Partner with the General Managers, State Managers, Portfolio FMM, Finance Manager and analysts to provide thorough evaluation and feedback on critical in market activity.Support the localization of the national portfolio strategy as detailed in the brand Playbooks with General Managers, State Managers, FMMs & Portfolio FMMs.- Drive analysis of gift and national promotion strategies for 11 RNDC markets and offer recommendations to reduce costs

Dallas, Texas

- Served as B-F field marketing information lead to DZ team. Created, localized and communicated updates to marketing concepts, brand direction, insights and changes.- Championed the Field Marketing recap system and ensure at least 1 recapped local program is submitted each tertile- Created localized programming that enhances key imperative success in market.- Provided direction to SM's to ensure promotional tools are ordered and adequate to support initiative goals. Provided suggested numbers and managed/communicated timeframe of ordering and change.- Ensured field programming effectively extends national brand strategy by enforcing the local plan- Supported MCM programming with promotional ideation, POS, marketing support and reviewed execution status with SM's every 60 days. - Provided Marketing resources, budget and plan direction to ensure success of New Brand intros - Drove ecommerce opportunities locally with SM & RNDC- Provided on going MRM reviews with SM to ensure budgets were being adhered to, resources were being reallocated as necessary and commercial plans were robust (including TPS goals)- Partnered on the national incentive program participation, objectives, goals, measure, results and participants

Dallas, Texas, United States

- Oversaw the annual budgeting process and developed fiscal year plans aligned with brand team and net sales guidance for a six state territory- Managed all distributor margin negotiations and implement price increases- Collaborated with Sales and Marketing teams to develop tactical plans and allocate funds effectively - Reported out territory highlights of monthly P&L to division leadership- Responsible for gap planning, seasonalization and communicating variances to budget- Led comprehensive brand deep dive presentations identifying key business drivers impacting the performance of the territory- Built remedial action plans for major price adjustments with breakeven analysis and profit impact - Identified distribution voids for field sales and provide analytics to help capture opportunity- Helped maximize BF profit through effectively managing price increase opportunities and discounting. - Led volume planning and forecasting for the territory - Evaluated programming for cost effectiveness, return on investment and suggestions to repeat or not. - Collaborated with TPM in development of Commercial Planner goal setting each tertile.- Led financial portions of monthly team calls and meetings.- Worked with distributor to manage inventory levels prior to price increases and new item launches.

Dallas, Texas, United States

- Managed implementation of statewide pricing; presented profit impact to division management, integrated new price structures into Brown Forman system- Collaborated with distributor to build impactful incentive programs and tracked progress- Maintained a monthly depletion allowance tracker to monitor spend to budget- Developed standardized depletion reporting; updated and communicated monthly to field- Proactive adhoc competitive analytics with commentary identifying market opportunities - Managed financial and sales reporting for TX/OK/NM. - Conducted business reviews with distributor and BF management teams.- Processed distributor invoices and resolved any discrepancies.

Dallas/Fort Worth Area

- Responsible for all pricing functions within Cluster; o Created new structures, o Resolved distributor invoice discrepancies, o Maintained current price survey data- Composed monthly reporting pack for senior management with analytical commentary - Chaired meetings around introducion of innovation items with TX leadership team - Led monthly volume forecast including brand and size mix implications on profitability- Provided GM with analysis on year to date margin and profit impact of statewide pricing- Distributed monthly financials and ensured field compliance with Sarbanes Oxley - Quantified the profit impact of prior year price increases and identified new opportunities

Dallas/Fort Worth Area

Bachelors Science, Marketing

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program