Client Portfolio: George Weston Limited, President’s Choice Financial, Hudson’s Bay Company, TSSA, ROXUL, Gay Lea, Maple Leaf Foods.Built client relationships by creating positive working relationships through active participation in client activities and understanding of their market and industryProactively communicated with client(s) to deliver beyond their request and offer up useful insights and ideasProject leadership by providing program updates, program planning and execution, hosting client meetings, post analysis and future recommendations.On-site event leadership that delivered flawless executions and client confidence.Proactive account management, meeting with client(s) regularly and anticipating client needsProgram financial responsibilities including creating project estimates, managing budgets, invoicing, and final reconciliations.Solved problems and meet deadlines with a sense of urgencyLead the hiring process of Brand Ambassadors on specific program(s)Managed a team of brand ambassadors in all aspects of training, coaching, motivation and development through a team of Field Managers/ Coordinators or directlyReviewed and/or administration of payroll, time and expenses and field execution reports.

Responsible for driving carrier relationships and marketing programs.Assisted in the launch the following BlackBerry 10 devices: Q5, Z30 and Passport.Acting as the primary contact with Bell, TELUS and Rogers carriers executives on sales and channel development strategies.Responsible for maximizing revenue opportunities for each carrier by creating strategies and plans, which facilitate the sell thru of BlackBerry products, with a primary focus the SMB marketHave exceeded monthly Sales Targets for the last 5 months by at least 5%.

Responsible for Managing 10 Market Managers across Canada with a directive to protect existing business by proactively providing service solutions to the client and maintaining and improving employee effectiveness and productivity.Primary responsibilities include, but are not limited to, client relations andsatisfaction, territory management, employee effectiveness and productivity, and administration ofMarketStar programs, policies, procedures, and practices. Planning, development, and implementation of appropriate channel marketing operations. Providing leadership to subordinate employees, and ensure client advocacy at all levels ofoperation.Directs, trains, coaches and appraises personnel and ensures that MarketStar and human resource policies are effectively communicated and adhered to. Attends and participates in meetings with Senior Management and stakeholders as requested.

Independent Marketing Consultant servicing the Kitchener Waterloo Area.Presently working with Little Mushroom Catering.o Updating the company website, creating new promotional materials and analysing online analytics to help create an updated brand strategy, create new business opportunities and drive more traffic to their website

Increased Samba Days supplier partner base from 75 to over 250 in 2 years.Effectively managed over 250 supplier partners, contracts, contract negotiations, creative and communications along with keeping a strong 28% margin on all products and services.Managed relationships with marketing partners such as Aeroplan, AMEX and Virgin Mobile to create effective promotions for the Samba Days consumer.Created ongoing sales strategies and executed plans, which addressed the gift box and gift card market online, business to business and at retail.Prepared professional written and verbal proposals targeted to potential supplier partners and sponsorship discussions.Created project management timelines and production schedules for creative, production, marketing and supplier sourcing for new product launches.Created and managed a 6 week Retail Kiosk Program at Square One Mall to create brand awareness, educate consumers and generate sales. Valued and contributing member of the leadership team providing feedback, perspective and action-oriented approach to implementing various retail strategies and product enhancements including the first ever retail kiosk program. Ongoing analysis and evaluation to deliver effective product to retail and report on anticipated outcomes and success of various new product initiatives.

Managed the planning, execution, delivery and reconciliation of Client programs while cultivating solid client relationshipsBalanced multiple projects for a variety of clients on several programs for channel marketing campaigns, sales meetings, experiential, promotions and assisted sales programsWorked with multiple suppliers, vendors, data solutions and creative materials to deliver on all project deliverables Conducted post analysis and presented post-event client debriefingsPlanned and executed training meetings and post-event client debriefingsLead recruitment, interviewing, orientation and training of new personnel through formal and informal support and coaching Managed and coached teams of field representatives varying in size of 20 – 45 peopleIdentified and supported incremental/organic business opportunities within existing client accounts.

* Maintained and drove Options MasterCard application volume and channel reporting.* Liaised with external vendors to support field production requirements.* Identified and implemented ways to obtain applications that convert into high value accounts. * Supported Manager in field marketing budget.* Worked with Dealer Relations Team to optimize store-level opportunity.* Recommended, developed, monitored and analyzed improvements for program/process.* Maintained banking compliance in terms of security, privacy platforms and processes.