Jeff Ma
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Jeff Ma Email & Phone Number

Marketing EVP, Greater China and Developing Markets Asia. Country Manager, China at The Woolmark Company
Location: Xuhui District, Shanghai, China 8 work roles 1 school
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Current company
The Woolmark Company
Role
Marketing EVP, Greater China and Developing Markets Asia. Country Manager, China
Location
Xuhui District, Shanghai, China
Company size
158 employees

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Jeff Ma is listed as Marketing EVP, Greater China and Developing Markets Asia. Country Manager, China at The Woolmark Company, a with 158 employees, based in Xuhui District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Jeff Ma.

Jeff Ma previously worked as Marketing EVP, Greater China & Developing Markets Asia. Country Manager, China at The Woolmark Company and Marketing Vice President, Greater China at The Woolmark Company. Jeff Ma holds 硕士, Emba from Washington University In St. Louis.

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The Woolmark Company

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About Jeff Ma

Corporate Strategy | Brand Management | Digital Transformation | Supply Chain | E-commerce I am currently overseeing the marketing in Greater China and Developing Markets Asia as EVP, and all the operations of Woolmark China.I am responsible for the development and implementation of Woolmark's business strategies to position Australian wool as the luxury fibre of choice in fashion. Since 2015, I constructed the strategic partnership and creative collaboration with Shanghai Fashion Week, Lane Crawford and Alibaba Tmall. I lead the operation of 150+ Woolmark licensees across supply chain and 60 retail brand partners.China is the No. 1 export market for Australian wool, 80% of wool is processed in China and half of it consumed here. From 2015 to 2018, the auction price indicator of Australian wool soared from AUD 13 to AUD 21 per kg, which is the highest price recorded in the history.In November 2017, my collaboration with Chinese fashion leader Lu Yan was chosen by Australia Government as one of the 45 stories to celebrate 45 Years of Australia China diplomatic relations (www.45stories.com).In April 2018, the Wool Education Center, a communal space dedicated to education, research and innovation, launched in Shanghai Donghua University. In June 2019, Woolmark signed a 2-year partnership with Alibaba Tmall to debut the digital Wool Week in China. Supported by leading Chinese brands, the social media and e-commerce driven campaign is to educate the millennials about the versatility and eco credentials of wool.With 25 years of branding and marketing experience, I previously worked for international ad agencies such as Ogilvy & Mather and TBWA in management roles. I also contributed to the brand revitalization of Tsingtao Beer, its award-winning campaigns and new packaging, in a senior position.I hold a MBA degree from Washington University in St. Louis.

Listed skills include Integrated Marketing, Strategy, Management, Marketing, and 7 others.

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Jeff Ma's current company

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The Woolmark Company
The Woolmark Company
Marketing EVP, Greater China and Developing Markets Asia. Country Manager, China
Shanghai, Shanghai, China
Website
woolmark.com
Employees
158
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8 roles

Jeff Ma work experience

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Marketing Evp, Greater China And Developing Markets Asia. Country Manager, China

The Woolmark Company

Shanghai, Shanghai, China

Marketing Evp, Greater China & Developing Markets Asia. Country Manager, China

The Woolmark Company

Shanghai

Promoted to EVP and Country Manager to oversee all the operations in China and accelerate the growth in Greater China and SE Asia. Effectively expanded the retail partner network to 60 brands and designer labels. Key accounts' wool purchasing volume increased by 15-20% YoY. Australian wool trading price hit the historic record highs at AUD 21 per kg in 2018. The first digital wool week was launched in partnership with Tmall in September 2019. More than 100 brands participated and total GMV… Show more Promoted to EVP and Country Manager to oversee all the operations in China and accelerate the growth in Greater China and SE Asia. Effectively expanded the retail partner network to 60 brands and designer labels. Key accounts' wool purchasing volume increased by 15-20% YoY. Australian wool trading price hit the historic record highs at AUD 21 per kg in 2018. The first digital wool week was launched in partnership with Tmall in September 2019. More than 100 brands participated and total GMV reached 50m in the week long campaign. Show less

Marketing Vice President, Greater China

The Woolmark Company

Effectively repositioned the China business from B2B to B2B2C. Transformed the marketing from traditional fashion media and event to the digital-led strategies. Set up the in-house content and social media team.

Mar 2015 - Apr 2016

Deputy Gm, Brand Management

Tsingtao Brewery Co., Ltd

Responsible for brand repositioning, product innovation, new packaging and marketing communications for Tsingtao and Lao Shan brands.

May 2013 - Feb 2015

Chief Marketing Officer, Greater China

Tbwa\Worldwide

Lead the group BD and PR communications. Organise the marketing forum "Let's Talk Disruption" covering various topics in Luxury, Youth and Wellbeing. Launch the operation of Luxury Arts in China - a new business division offering integrated marketing services with a focus on fashion and lifestyle brands.

Sep 2011 - Mar 2013

Managing Director

Tbwa\Worldwide

Oversee all the operations of TBWA and Tequila Digital in Shanghai. Key clients include McDonald's, Pernod Ricard, Pfizer, adidas, Wrigley, Visa, Standard Chartered Bank, GE, Bosch, Hisense and Tsingtao Beer.

Jul 2010 - Oct 2011

Managing Director

Ogilvy & Mather

Joined Ogilvy as the first Mainland Chinese Managing Director to relaunch Ogilvy Activation, later merged with Bates 141 and renamed to Ogilvy Action, becoming the largest brand activation and shopper marketing agency in China.

Nov 2003 - Nov 2008

Business Director

M&C Saatchi

As a founding member of M&C Saatchi (new Saatchi) in China, Jeff was responsible for all the operations, business development and bottom line results. Client portfolio included Coca-Cola, BMW, Wyeth Healthcare, Hutchison Whampoa, CapitaLand and B&Q.

Jun 2001 - Oct 2003
Team & coworkers

Colleagues at The Woolmark Company

Other employees you can reach at woolmark.com. View company contacts for 158 employees →

JM Jim Murray Jim Murray Colleague at The Woolmark CompanyNew South Wales, Australia View → AB Anna Buckley Anna Buckley Colleague at The Woolmark CompanySydney, New South Wales, Australia View → CY Claire Yoo Claire Yoo Colleague at The Woolmark CompanySouth Korea, Korea, Republic Of View → CH Clementine Hurley Clementine Hurley Colleague at The Woolmark CompanyGreater Sydney Area, Australia View → JM Johann Mittermayr Johann Mittermayr Colleague at The Woolmark CompanyCologne Bonn Region, Germany View → FM Francesco Magri Francesco Magri Colleague at The Woolmark CompanyMilan, Lombardy, Italy View → JC Juan Carlos Aragon Juan Carlos Aragon Colleague at The Woolmark CompanyPeru View → YZ Ying Zhang Ying Zhang Colleague at The Woolmark CompanyBeijing, China View → CV Catherine Veltman Catherine Veltman Colleague at The Woolmark CompanySydney, New South Wales, Australia View → DM Didee Mitton Didee Mitton Colleague at The Woolmark CompanySydney, New South Wales, Australia View →
1 education record

Jeff Ma education

FAQ

Frequently asked questions about Jeff Ma

Quick answers generated from the profile data available on this page.

What company does Jeff Ma work for?

Jeff Ma works for The Woolmark Company.

What is Jeff Ma's role at The Woolmark Company?

Jeff Ma is listed as Marketing EVP, Greater China and Developing Markets Asia. Country Manager, China at The Woolmark Company.

Where is Jeff Ma based?

Jeff Ma is based in Xuhui District, Shanghai, China while working with The Woolmark Company.

What companies has Jeff Ma worked for?

Jeff Ma has worked for The Woolmark Company, Tsingtao Brewery Co., Ltd, Tbwa\Worldwide, Ogilvy & Mather, and M&C Saatchi.

Who are Jeff Ma's colleagues at The Woolmark Company?

Jeff Ma's colleagues at The Woolmark Company include Jim Murray, Anna Buckley, Claire Yoo, Clementine Hurley, and Johann Mittermayr.

How can I contact Jeff Ma?

You can use AeroLeads to view verified contact signals for Jeff Ma at The Woolmark Company, including work email, phone, and LinkedIn data when available.

What schools did Jeff Ma attend?

Jeff Ma holds 硕士, Emba from Washington University In St. Louis.

What skills is Jeff Ma known for?

Jeff Ma is listed with skills including Integrated Marketing, Strategy, Management, Marketing, Advertising, Brand Management, Digital Marketing, and Business Development.

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