• Responsible for overseeing the planning, development, and execution of sponsorship marketing and strategic planning efforts on behalf of insurance client and their sports marketing portfolio. • Serve as the lead with clients and agency partners on thought leadership, portfolio management, and strategic planning for the client's local and national sponsorship investments.

Developed course curriculum and taught the following classes in the Robert Preston Tisch Institute for Global Sport: Sales & Marketing of Major Sporting Events (Graduate)Marketing of Sport & Events (Undergraduate)Digital Media & Marketing (Graduate)

Lead strategist for high-profile sports betting account. Spearhead a wide range of research and valuation initiatives across the 160/90 portfolio of brands. Employ a data-focused approach to advising clients on customer acquisition strategies that help raise brand awareness and make meaningful connections with new and diverse audiences across a variety of sectors.

Oversaw the Sports Marketing department for the official marketing, partnerships and tourism organization for the City of New York. Responsible for attracting, creating and promoting domestic and international sporting events to maximize travel and tourism opportunities, drive new revenue and spread a positive image for NYC globally.• Partnered with local professional teams, venues (Barclays Center, Madison Square Garden, MetLife Stadium and others.), and high-profile sporting events to cross-promote their respective initiatives through domestic & international marketing platforms. Recent events include the US Open and the NYC Marathon, as well as the Big East, Atlantic 10, Big Ten, and ACC Basketball Championships.• Recognized for attracting substantial new partnership interest by transforming the value proposition via new channels (social media, etc.) and targeting new local and international audiences. Credited with consistently raising brand awareness and increasing ticket sales.• Oversaw the development of numerous sports event RFP bids, achieving a high success rate despite limited budget. Led the domestic and international marketing and tourism initiatives for dozens of large-scale sports events, including: - 2013 & 2019 WrestleMania; 2015-2018 WWE SummerSlam; - 2013 MLB All-Star Game; - 2014 Super Bowl; - 2014, 2016, 2020 & 2021 NCAA Men’s Basketball Tournaments; - 2015 NBA All-Star Game; - 2017 President's Cup; 2019 PGA Championships; 2024 Ryder Cup (golf); - 2018 NHL Winter Classic; - 2018 Overwatch World Championships (esports); - 2026 FIFA World Cup – Spearheaded the NY/NJ portion of North America’s successful bid• Worked closely with city agencies to facilitate large-scale events in NYC’s public spaces, e.g. creation of an interactive fan experience in Times Square for the 2014 Super Bowl:- 1 million tourists interacted with event- 50,000 fans came to New York specifically for this event and similar fan initiatives

Created and managed the NYC Mayor’s Cup Series, a high school sports platform featuring 11 unique sports competitions that brings together more than 10,000 athletes each year. - Transformed the Series into an aspirational goal for every high school athlete in NYC to participate in. - Accumulated 40,000 highly-engaged Facebook followers in three years. - Managed the brand’s operating and marketing budgets. - Spearheaded the creative development of all advertisements, photographs, videos and out-of-home media across a wide variety of traditional and emerging media platforms. - Negotiated agreements with sponsors and strategic promotional partners, which fueled revenue growth and exposure for the brand. - Developed the digital marketing content and social media promotional strategies. - Devised communication strategy that resulted in publicity via the New York Post, NY1, the Daily News, Hot97 Radio, ESPN.com and more.• Founder and tournament director of the Matthew Sapolin Memorial Wheelchair Basketball Tournament, which has grown into one of the largest and most prestigious wheelchair basketball tournaments in the Northeast.

Assisted with the development of in-game entertainment elements. Coordinated in-arena sponsorship promotions and giveaways.

• Attracted amateur and professional sports events to NYC on behalf of the Office of the Mayor.• Developed innovative promotional partnerships with numerous events, including the NASCAR Nextel Cup Victory Lap, the AVP Coney Island Open, and more.• Assisted with the coordination of New York City’s bid to host the 2012 Summer Olympics.• Created all of the promotional and editorial content for the Sports Commission’s website, monthly e-newsletter, and press releases.• Managed the Sports Commission’s prestigious internship program; hired and developed interns, several of whom became highly-regarded in the sports industry.• Oversaw the research and compilation of all editorial content for a first-of-its-kind book about local and national adaptive sports programs for athletes with disabilities.

Managed talent coordination, game operations and media relations at the baseball, softball and indoor volleyball Olympic venues in Athens, Greece.