Managed the regional sales team, including the establishment of all individual and annual targets, in the Vancouver CMA and Fraser Valley in the sales of all OOH media advertising, both locally and nationally. Pattison Outdoor is Canada’s leader in Out-of-Home advertising and a strategic brand partner for countless advertisers. Our clients have access to unparalleled Out-of-Home advertising coverage: the broadest range of product formats available (transit, digital, street level, mall, office, residential, airport and ferries); sophisticated analytics and market reports like Web Mapping and EYEWITNESS™; award-winning creative design; and innovative production capabilities.

Utilizing in-depth market analysis to oversee personal and team negotiations on all private land acquisitions in British Columbia for out of home advertising. Responsible for team renegotiations on the current portfolio of leases of outdoor media advertising product.

• Managed fleet inventory and B2B services for lower mainland, encompassing 3 brands, 50+ employees, .• Planned and directed staffing, training, and performance evaluations to increase sales and service programs.• Reviewed monthly financial statements and daily sales reports to measure productivity achievement, maximizing growth and profitability.• Identified, developed, evaluated and executed marketing strategy, and other external growth channels for area. • Responsible for securing new business accounts and signed PPA’s.• Established and implemented monthly area revenue, profit, cost control measures and objectives.• Planned and directed business-to-business marketing activities of management team.• Performed staffing duties, including promotions and disciplinary procedures, including terminations.• Planned and conducted new employee orientation to foster positive attitude toward organizational objectives.• Identified staff vacancies and worked with recruiting and then interviewed and selected applicants.• Prepared and followed budgets for personnel operations.• Directed the hiring, training, and performance evaluations and reviews of staff.• Analyzed training needs, developed new training programs and improved existing programs to improve sales and customer service.• Provided training and staff development programs for sales and marketing, using methods such as classroom training, demonstrations, on-the-job training, meetings, conferences, and workshops.• Conducted orientation sessions and arranged on-the-job training for new hires.

• Managed fleet inventory and team of 15 employees at separate locations in North Vancouver, Burnaby, and Downtown Vancouver.• Resolved customer/account complaints.• Delivered industry leading customer service and training metrics for employees.• Opened a new store location and assisted in recruiting and training new staff.• Determined staff promotions and demotions.• Analyzed marketing information and translated it into strategic plans.• Worked closely with the district manager to formulate and build the store brand.• P/L monthly statement analysis to improve profitability.• Developed and implemented overall marketing initiatives to grow market share and sales strategy to grow revenue.• Retained and ensured proper handling and care of 150 existing client accounts.• Consistently met and exceeded expectations for productivity, accuracy and service levels.