My responsibilities involve cross-functional leadership including directing marketing, design, engineering, technology experts and financial mangers. Our client population includes executives, attorneys, scientist, doctors and investors. Listening and translating real needs into valuable solutions requires a constant attention to user centered decisions, technical requirements and budgetary constrains within limited timelines. It's both exciting and demanding like leading a field of race car drivers over continually changing terrain with a goal that every team must win.

Started a graduate program focused on human factors design for operating in complex technological environments like operating rooms, ambulance interiors, airplane cock pits and navigation control towers where life and death decisions are made.

Primary designer responsible for creating 2 distinct product lines and about 40 new products that won international awards and catapulted the company sales to Second in the industry.