Jeff Schechter Email & Phone Number

United States

Solon, Ohio, United States

-Instrumental in driving $20M+ in New Business Growth: Successfully expanded market presence in the hospitality and restaurant sectors, significantly boosting revenue.-Pioneered National Accounts: Integral in securing the first national restaurant coffee account, establishing a foundation for future partnerships.-Market Expansion: Identified and cultivated the "Dirty Soda" segment, scaling account growth and expanding into new customer channels.-Coffee Machine Placement Leadership: Contributed to over one-third of total growth in coffee machine placements; closed the largest account to date with 400+ installations.-Incubator Account Success: Led initiatives for testing and expanding offerings with key incubator accounts, driving growth in targeted segments.-Engaging Customer Presentations: Conducted high-impact presentations to showcase product features and align with customer objectives.-Strategic Channel Identification: Proactively identified “white-space” opportunities to ensure continued market growth and development.-Sales Funnel Management: Collaborated with sales leaders to assess risks and opportunities, optimizing customer initiatives and sales strategies.-Awards and Recognition: Honored with the “Rising Star” award for outstanding performance in new business development.-Marketing Summit Leadership: Played a key role on the Nestlé USA Marketing Summit Planning team, including ideation for keynote speaker Peyton Manning.

Solon, Ohio, United States

-Business Development Leadership: Spearheaded new business development and innovative business models for the Hot Beverage Team, driving category growth.-Strategic Presentations: Developed and delivered impactful strategies and presentations to customers, effectively communicating value propositions.-Implementation Oversight: Led the rollout of new business models, ensuring alignment with team objectives and customer needs.-Relationship Building: Leveraged existing relationships and utilized diverse tools to expand business opportunities within the category.-Cross-Functional Collaboration: Partnered with Sales Teams to facilitate contract closures and drive revenue growth.-Customer Engagement Liaison: Acted as a key liaison for large customer engagements across all sales channels, enhancing communication and coordination.-International Collaboration: Worked with global teams on key initiatives, fostering best practices and aligning strategies across regions.

-Strategic Marketing Planning: Developed and executed marketing plans for assigned DMAs, consistently achieving and exceeding sales and transaction targets.-Local Brand Activations: Brought the brand to life through local activations, including multiple sports partnerships that enhanced community engagement.-Budget Management: Managed marketing budgets exceeding $16M for assigned DMAs, ensuring effective allocation and utilization of resources.-Agency Oversight: Supervised several agency partnerships, guaranteeing full execution of marketing plans and alignment with brand objectives.-Local Marketing Expertise: Served as the subject matter expert for all local marketing initiatives, driving brand consistency.-Franchisee Collaboration: Cultivated strong relationships with franchisees, aligning on key marketing initiatives to maximize impact.-Cross-Functional Collaboration: Worked closely with operations, distribution, and various marketing teams to ensure the success of marketing strategies.-Brand Team Engagement: Collaborated with Brand Teams to provide input on test implementation, market selection, feedback, and coordination.-Performance Analysis: Analyzed campaign results and offered actionable recommendations, providing rationale for suggested adjustments.-Stakeholder Communication: Acted as the key communicator of brand and local market activities to stakeholders, including franchisees and internal teams.-Revitalization Marketing Program: Spearheaded the marketing program for revitalized and remodeled restaurants, enhancing brand presence.-Co-op Leadership: Provided leadership and corporate representation for assigned DMAs, overseeing co-op budget processes and management.-Process Improvement: Initiated and drove new processes for managing local co-op budgets, enhancing efficiency and accountability.-Training and Development: Conducted marketing training as needed and successfully promoted several marketing coordinators who reported directly to me.

Cleveland, Ohio, United States

-Oversaw Major Co-ops: Managed some of the largest and most successful Arby’s co-ops in the system, with combined market budgets exceeding $10M annually.-Annual Planning Leadership: Led the annual planning process to ensure marketing plans and budgets aligned with strategic expectations.-Sponsorship Negotiation: Negotiated and activated high-profile sports sponsorships for co-ops, including partnerships with the Cleveland Indians, Gonzaga Bulldogs, and Cleveland Browns.-Creative Collaboration: Worked closely with creative and production teams on diverse projects, including TV and radio spots, in-store merchandising, apparel, and out-of-home advertising, ensuring alignment with Arby’s national strategy.-Cash Flow Management: Responsible for monthly reconciliation of cash flows, maintaining financial accuracy and oversight.-Team Development: Trained and supervised a direct report, fostering professional growth and team success.-Market Expansion Support: Assisted in securing new Arby’s markets for Doner, contributing to regional growth.-Promotional Campaign Planning: Conceptualized and executed “The Summer of Arby’s” campaign for the Cleveland co-op, culminating in a car giveaway in collaboration with the Cleveland Browns.

Cleveland, Ohio, United States

-Managed Large-Scale Co-ops: Oversaw multiple Arby’s co-ops, including operations for the franchise’s second largest franchisee, with 71 restaurants across four states.-Facilitated Franchisee Meetings: Led quarterly co-op meetings, fostering collaboration and strategic alignment among franchisees.-Budget Oversight: Directly managed marketing budgets totaling nearly $3M, ensuring effective resource allocation and financial accountability.-Sponsorship Collaboration: Worked with the media team to plan and evaluate various sponsorships, executing details for partnerships with the University of Wisconsin, Erie BayHawks, and Hershey Bears.-Brand Activation: Activated the Arby’s brand across multiple channels, including television, radio, sponsorships, social media, interactive platforms, mobile, and retail collateral.-Major Event Coordination: Coordinated all creative elements for Arby’s presenting sponsorship of "The Big Chill at The Big House," the world’s largest outdoor hockey game.-Flowchart Management: Solely responsible for maintaining and updating all flowcharts, ensuring accuracy and ongoing relevance.-Mutually Beneficial Sponsorships: Collaborated with the PGA Tour and Doner clients to brainstorm and develop strategies for successful sponsorship agreements.

Cleveland, Ohio, United States

-Market Analysis: Assisted on the Arby’s Co-op account, gaining insights into the unique characteristics of various markets represented by Doner.-Weekly Client Communication: Distributed a weekly update to clients detailing the competitive landscape within the QSR sector, ensuring informed decision-making.-Monthly Task Management: Completed essential monthly tasks, including updating flowcharts, invoicing clients, and disseminating traffic and marketing updates.-Added-Value Coordination: Collaborated with station representatives to coordinate all added-value initiatives, maximizing campaign impact.-Creative Project Leadership: Led numerous creative projects with production teams, managing timelines, initiating projects, and securing client approvals.-Sponsorship Success: Ensured the success of various sponsorships by keeping all creative components on schedule for professional and minor league sports teams, including the Cleveland Cavaliers, Pittsburgh Pirates, and the University of Michigan.-Interactive Initiatives: Contributed to several new interactive initiatives for Arby’s, enhancing engagement and brand presence.