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Jeff Sigel is listed as Author of "The Middle Matters: A Toolkit for Middle Managers" - Helping mid-level leaders become great in their roles: Keynotes | Coaching | Groups | Courses | Development Programs at Twinning Edge, based in Greater Boston, United States, United States. AeroLeads shows a matched LinkedIn profile for Jeff Sigel.
Jeff Sigel previously worked as Chief Executive Officer at Twinning Edge and Author at The Middle Matters: A Toolkit For Middle Managers. Jeff Sigel holds Ab, Chemistry & Physics from Harvard University.
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Empowering Middle Managers: With 2 decades of leadership experience, I have gained a strong appreciation for the importance of the role of the middle manager. Giving the leaders in the middle the tools, training and coaching they need not only delivers better results for the business but also creates better work environments for them and their teams.Aligning Culture: My career across industries and functions has given me an uncommon perspective: The real work of aligning an organization around a common purpose happens at functional intersections. To truly create alignment, strategy needs to be matched with Brand Messaging, Analytical Processes and thoughtful Executional Design. Together, these can create an alignment culture that breaks down silos.Activating Strategy: With 20+ years of experience in strategy, business intelligence, consumer insights and marketing, I have turned my focus to helping companies deliver on their purpose. My passion is taking strategy off the page and into real life action.
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Boston, Massachusetts, United States
Twinning Edge focuses on driving sales by building effective business development ecosystems for small businesses and startups. Our goal is to accelerate business growth via an integrated approach to sales and marketing. We are redefining how these functions work together, focusing first on building the credibility, trust, and relationships that lead to.
Boston, Massachusetts, United States
"The Middle Matters: A Toolkit for Middle Managers" offers a new take on the often underappreciated realm of middle management. Author Jeff Sigel draws from over two decades of firsthand experience to inspire middle managers to embrace their unique position as a powerful platform for influence and impact.The book explores the three essential roles of the.
Boston, Massachusetts, United States
Back in the classroom, teaching Principles of Marketing to the great students at UMass Boston.
Boston, Massachusetts, United States
Podcast Co-host of Twinning Strategy - A Podcast about scaling businesses (Dec 2023 - present) and Wicked Connected - A podcast about networking in Boston (Sept 2024 - present)
Boston, Massachusetts, United States
Proprioceptive is on a mission to make businesses more self-aware so they can overcome the barriers that get in the way of activating strategy. Our goal is to ensure that organizational intent translates into everyday actions. We recognize that it's the leaders in the middle that are key to making this happen. So we focus on developing strong middle.
Given expanded role leading corporate strategic planning, business transformation, consumer insights, guest relations, data engineering and the creation of a business analytics function for 660+ store restaurant/retail chain with ~$3BB in annual revenue.- Shifted company focus to higher growth consumer targets by leveraging consumer segmentation.
Lebanon, TN
Led all aspects of marketing for Cracker Barrel restaurant/retail stores including message strategy, channel planning, traditional/digital media, integrated promotions, internal/external agency management, PR, local marketing, and decor. Acting CMO/Direct Report to CEO, April 2019-September 2020.- Improved ad awareness by ~500 bps and unaided awareness by.
Carlisle, PA
Developed brand communications and annual promotional programming strategy for in-store, traditional and digital media activities across $20BB+ Ahold USA divisions of international grocery retailer Ahold Delhaize. - Re-strategized brand positioning by focusing on the breadth of everyday low prices and special weekly offers that allowed consumers to meet.
Hershey, PA
Provided marketing leadership and strategic direction to local teams in Canada and Latin America Region to develop/expand $175MM+ sugar confection businesses.- Orchestrated an upgrade to TV creative in Mexico for flagship Pelón Pelo Rico brand, including revised communication strategy for a new consumer target resulting in highest ever testing spot (top.
Hershey, PA
Provided marketing leadership, P&L management, and strategic direction for $500MM+ US Sweets Businesses.- Drove Hershey’s US Sweets Franchise gross revenue by +$120MM (+14% 2yr CAGR, +1.6 pts. share) in 2 years via disciplined insights-based consumer targeting and new product/packtype strategies, while managing cost and manufacturing levers to ensure.
Hershey, PA
Managed planning, promotions, merchandising, tracking, and graphics alignment for $1.3BB everyday candy bar portfolio (growth: +8% 2009, +10% 2010). Liaison between brand and sales teams to optimize commercial execution.
Hershey, PA
Identified consumer, shopper, and retail customer insights to create innovative merchandising, packaging, and product offerings, including expansion of the Pieces platform via $50MM+ launch (+40% above target).
BRAND MANAGER, 100 Calorie Packs Jul 2005 - Dec 2006Managed P&L, budget, integrated marketing programs, product launches and strategic planning for $250MM+ better-for-you snack portfolio. - Drove 40+% 100 Calorie Packs revenue growth via advertising, integrated promotions, and $50MM+ in product launches.- Led efforts with co-manufacturing, packaging, and.
SR. ASSOCIATE BRAND MANAGER - OREO COOKIES, 2002-2004 Led integrated marketing executions (Uh-Oh! Oreo, Milk’s Favorite Cookie) on $600MM+ Oreo brand.ASSOCIATE BRAND MANAGER - RITZ CRACKERS, 2001-2002 Managed promotions, packaging updates, LTO products, forecasting, and budget on $400MM+ Ritz brand.
Williamstown, MA
Quick answers generated from the profile data available on this page.
Jeff Sigel works for Twinning Edge.
Jeff Sigel is listed as Author of "The Middle Matters: A Toolkit for Middle Managers" - Helping mid-level leaders become great in their roles: Keynotes | Coaching | Groups | Courses | Development Programs at Twinning Edge.
Jeff Sigel is based in Greater Boston, United States, United States while working with Twinning Edge.
Jeff Sigel has worked for Twinning Edge, The Middle Matters: A Toolkit For Middle Managers, Umass Boston, Twinning Strategy, and Proprioceptive.
You can use AeroLeads to view verified contact signals for Jeff Sigel at Twinning Edge, including work email, phone, and LinkedIn data when available.
Jeff Sigel holds Ab, Chemistry & Physics from Harvard University.
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