Jeff Smith Email & Phone Number

Ontario, Canada

Web Content Management: • Uploaded and stylized written content in the Content Management System (CMS) for the National Website.Ownership of Social Media Channels:• Managed Source for Sports social media channels, while developing and executing the brand’s social media content strategy.• Actively monitored social media trends, best practices, and opportunities.• Worked closely with the marketing team and key vendors to support product launches and… Show more Web Content Management: • Uploaded and stylized written content in the Content Management System (CMS) for the National Website.Ownership of Social Media Channels:• Managed Source for Sports social media channels, while developing and executing the brand’s social media content strategy.• Actively monitored social media trends, best practices, and opportunities.• Worked closely with the marketing team and key vendors to support product launches and promotions.• Identified and pursued opportunities to build followers, fans, and ultimately new customers growing social audiences.• Built training materials and hosted webinars for stores owners to improve social efforts.• Responsible for influencer and blogger outreach.• Provided regular reports and analytics relating to Source for Sports’ social presence.Email Communications & Strategy:• Executed weekly email communications outlined in the e-mail calendar stemming from content identified in the National Marketing Calendar.• Managed and maintained e-mail databases while working with outside agency partners to clean and target the national customer list that is CASL compliant.Development of Marketing Campaign materials:• Worked with internal and agency teams to develop campaign materials including website landing pages, digital ads, product listing ads and social content.• Planned and executed video and photo shoots with agency partners to produce content for digital platforms.• Managed development and production of printed materials like catalogues, POS materials etc.Regional and Local Marketing: • Organized and executed the grassroots youth hockey program ‘Super Sport’ through communications with store owners and external suppliers.• Developed and recommended plans while managing budgets for the Regional Marketing spends.Budget Tracking:• Supported Chief Marketing Officer with expense reports, billing, accounts payable, and other accounting requests. Show less

Ontario, Canada

Responsibilities:• Curated and catalogued all products and copy to be featured on sourceforsports.com by season and by category.• Wrote SEO rich copy for all products.• Uploaded product images and copy seasonally, adhering to strict deadlines.• Curated 5 seasonal product category uploads per year plus unique product launches.• Created, executed, and updated website content through a dedicated CMS platform (images, copy, pricing)• Managed and maintained products… Show more Responsibilities:• Curated and catalogued all products and copy to be featured on sourceforsports.com by season and by category.• Wrote SEO rich copy for all products.• Uploaded product images and copy seasonally, adhering to strict deadlines.• Curated 5 seasonal product category uploads per year plus unique product launches.• Created, executed, and updated website content through a dedicated CMS platform (images, copy, pricing)• Managed and maintained products, prices, categories, and product hierarchy via dedicated website management platform.• Managed online promotions including product groupings and pricing.• Managed accuracy of product, price, and copy presentation online.Skills / Experience: • Strong writing and editing skills.• Superior knowledge of Microsoft Excel.• Understanding of SEO (search engine optimization) in that the role needs to ensure SEO keywords for a page/article are incorporated in its page title, intro text, etc.• Flawless attention to detail.• Analytical problem solver.• Familiarity with overall digital best practices, e.g., in the areas of usability, Web writing/content.• Strong project management and organizational skills.• Working knowledge of HTML.• Passion for Sports.• Experience with bi-lingual marketing initiatives. Show less

Peterborough, Ontario

Marketing/Media Campaign:• Reviewed media outreach timelines and suggest any advertising opportunities to enhance the festival.• Investigated new opportunities to improve our untapped park revenue.• Satisfied transition with onstage coordination following sponsors Meet & Greet.• Coordinated on-site merchandise order and delivery schedule including volunteer ‘swag’.• Coordinated ongoing social media updates and video footage with Marketing Coordinator.Sponsorship… Show more Marketing/Media Campaign:• Reviewed media outreach timelines and suggest any advertising opportunities to enhance the festival.• Investigated new opportunities to improve our untapped park revenue.• Satisfied transition with onstage coordination following sponsors Meet & Greet.• Coordinated on-site merchandise order and delivery schedule including volunteer ‘swag’.• Coordinated ongoing social media updates and video footage with Marketing Coordinator.Sponsorship Sales & Support:• Supported GM to administer Musicfest sponsorship renewals and potential opportunities.• Controlled all invoicing and payment tracking for auditing purposes.• Ensured that all sponsorship solicitations are coordinated and communicated accordingly.• Assisted the team to grow our sponsorship base within the immediate area as well as focus on the surrounding regions like the GTA and Durham.• Assisted with pre-season press conferences, sponsorship functions; volunteer orientation day and staff appreciation gatherings.Event Management:• Assisted Musicfest’s off-season events such as fundraisers/winter pay-per-view concerts.• Hired and managed 60 volunteers.• Assisted GM & Marketing Coordinator with onsite responsibilities.• Assisted with sponsor kiosk set-up, prepare field map for each concert.• Assisted in merchandise counts, revenue counts, and volunteer merchandiser process management.• Responded to concerns/inquiries from staff and volunteers.• Helped organize backstage process, including sponsors meet & greet. Show less

Peterborough, Ontario

Business Consultation• Provided specific market analysis.• Evaluated current business model.• Analyzed business development.• Conducted environmental scan leading to business enhancing recommendations.• Performed primary market research within the GTA and surrounding cities.• Managed multiple clients.

Peterborough, Ontario

Sporting Goods Merchandiser, Retail Operator• Responsible for opening, operating, and closing store.• Thoroughly processed orders.• Creatively merchandised store.

Alliston Ontario

Sporting Goods Merchandiser, Retail Operator.• Completed over 700 Working Co-op hours.• Participated in quarterly sales events grossing over $300,000.• Managed over 60-hour work weeks.

Alliston Ontario

Sales Associate• Trained new employees.• Achieved top Canadian sales representative award.• Directed inventory and was a leading team member for sales & stock.

Alliston Ontario

Chase Crew• Instilled customer safety.• Assembled engine, basket, and parachute of the hot air balloon.• Performed contingency planning and crisis management.

Alliston Ontario

Civic Assembly Line Worker• Assembled over 100,000 Honda civics.• Attended daily/weekly/monthly quality insurance meetings.• Evaluated processes and increased productivity.

Angus Ontario

Kitchen Staff• Worked effectively in teams.• Prepared and provided quality product.• Followed Canadian health and safety procedures.

Bachelor Of Business - Marketing (Honours), Achieved First-Class Honors Degree - Top 5% Within Europe.

Business Administration - Marketing (Bba), 3.94 Gpa

Fleming International Experience, International Business

Sporting Goods Business Diploma, 3.95 Gpa

High School/Secondary Diplomas And Certificates