Responsible for aligning our beverage clients’ goals to retailer-specific go-to-market strategies and providing them connectivity to our customer teams across the nation.

Primary decision maker for in-store prepared products including Publix Subs, platters, & venues.Accomplishments:• Merchandising – Implemented new menu boards and omni-channel marketing campaign that grew Publix Chicken Tender sub sales by $75 million to $200 million yearly.• Resource Management – streamlined sub recipe development process by creating new items without adding ingredients to the sub table, increasing in-store efficiency and decreasing shrink.

Responsible for leading teams that managed sales of $2.8 billion yearly in Publix’s two largest grocery categories as the primary decision maker on product mix, pricing strategy, promotions, and merchandising placement.Accomplishments:• Category Development – Drove 4-year sales growth (2018 – 2022) of 77% in beverage categories growing total sales by $970 million.• Merchandising – Leader in implementing Publix’s “right item, right place” segmentation strategy by managing as many as 500 planograms for each of my 9 retail sub-sections which allowed for customized mix of products based on customer shopping habits.• Strategic Planning – Led Publix’s planogram system team that vetted and created requirements for technical enhancements to improve planogram creation that helped identify a unique mix of products by store.• Category Development/Resource Management – In 2021, grew market share 0.8 points (20.8 share) in CSD to highest level ever; grew Specialty Soda $14M (+45%) and Energy $29M (+30%) due to right-sizing sections.

Responsible for leading teams that managed sales of $2.8 billion yearly in Publix’s two largest grocery categories as the primary decision maker on product mix, pricing strategy, promotions, and merchandising placement.Accomplishments:• Brand Development – Oversaw multi-million-dollar projections and equipment proposal at our Dairy Plant that led to Publix Premium Quart Ice Cream and Egg Nog Flavor lines- 30 SKUs that generated $19M in sales in 2020• Promotional Strategy – Established ad program for specialty eggs to influence customers to trade up to higher-priced products; resulted in $25M (+30%) of egg sales growth in 2018.

Responsible for pricing, promotions, and recommending product mix for Juice/Sports Drinks/Canned Fruit & Dairy Products.Accomplishments:• Resource Management – Worked closely with suppliers to best use their promotional resources; converted one Dole Fruit BOGO to 8 price-point ads resulting in 15% growth in overall business. • Trend Identification – Initiated conversation with Body Armor Sports Drink in 2014; In 2021, Coca-Cola made its largest acquisition ever to purchase it; now a $36M brand at Publix. • Category Development – Created a Cold Brew Coffee section in 2016. Now a $68M business at Publix with 45% total market share.

Acted as an internal consultant developing operational process improvements and advising on potential impacts of business changes to grocery department operations.Accomplishments:• Merchandising – developed merchandising recommendation tool that coordinated category ad plans with in-store merchandising to enhance execution• Strategic Planning – communicated business requirements and reviewed technical documents for Grocery department software development for Publix’s inventory management and automated replenishment systems. • Strategic Planning – served as Grocery Department subject matter expert on Publix’s largest initiative in history: implementing a labor management software that forecasted and scheduled labor hours in each store’s grocery department.

Acted as retail operations subject matter expert for the Grocery departments of 35 stores. Responsible for coordinating merchandising of new stores, training newly promoted managers, and delivering technological and process improvements to retail.Accomplishments:• Merchandising – opened 3 Publix stores advising store and district management on best-in-class merchandising to accommodate the purchasing preferences of their new customer base.• Team Building – trained over 100 newly promoted managers on grocery department operations. • Merchandising – delivered automated ordering technology to my territory of stores that improved in-store ordering processes increasing in-stock rate while decreasing labor.

Various retail roles from part-time up to Grocery Manager.

Created a craft beer apparel company in 2013 as a side-business. Grew to a multi-channel business with eCommerce, Retail, and wholesale. Sold the business in 2021.Accomplishments:• Trend Identification – Identified niche of local community-minded craft beer aficionados and developed multiple lines of trademarked apparel to market to them.• Strategic Planning – Created unique customer awareness funnel that generated revenue at marketing events, like beer festivals, while driving retail customers to buy-anytime eCommerce channels and brewery owners to ongoing wholesale relationships.• Brand Development – Used multiple sales channels: eCommerce, pop-up retail, and wholesale that reinforced one another to generate up to $400,000 yearly and $2.2 million in total.