Jeff Neuman Email & Phone Number

New York, New York

• Business intelligence lead for Anheuser-Busch Brand/Portfolio, Insights/Strategy, Commercial Intelligence, Innovation, Beyond Beer, eCommerce and Wholesaler teams.
• Turned around declining account from 3 years of negative performance (-5% CAGR) to 4 straight years of revenue growth (+6% CAGR).
• A dedicated and driven advocate for the client in advancing relevant consumer and shopper solutions to identify critical insights and recommend specific go-to-market actions to improve short to long term results.
• Led a high-performance team of consultants in developing and using software enabled and survey tools to address a broad spectrum of key marketing and sales opportunities including brand performance, new product/package.
• Developed and delivered thought leadership projects and presentations to C-suite and department heads.

White Plains, New York

• Directed all shopper programming, retail strategy and customer marketing with focus on Grocery, Mass, Convenience, eCommerce and Liquor channels (91M Cases).
• Delivered “picture of success” by channel and national account solutions which averaged +7% growth through identification of joint priorities and leveraging shopper insights (including pricing guidance, assortment.
• Managed and developed careers for team of 15, and owned relationships with Sales, Brand and Agency leaders.
• Developed and launched 40+ national shopper programs for Heineken, Dos Equis, Tecate, Amstel Light and Strongbow.
• Worked to empower and promote women in the beer industry as both a member of and organizer for Heineken USA Women's Leadership Forum.

Chester, New Jersey

• Led fully integrated marketing across brand, innovation, trade and shopper for #1 hot sauce in North America.
• Exceeded $130M in 2016, grew mkt share from 24 to 27% and drove $ growth ahead of plan outpacing category (3X) and competition.
• Leveraged consumer insights and trends to drive global branding, strategic planning, program development, in-market execution, external partnerships, innovation, digital / social media marketing and advertising.
• Collaborated with key partners in Sales, Innovation, R&D, Consumer Research and Media Planning.
• Delivered all advertising and shopper programs as creative lead for consumer and in-store marketing campaigns.
• Improved number of Frank’s Facebook fans +20% (to 1.1M) through leadership of digital / social media strategy and CRM.

Chester, New Jersey

• Head of marketing for French's Foodservice / On-Premise Division for US and Canada with full P&L responsibilities.
• Outperformed projected plans in 2013 and 2014 (+11% both years), delivering over $250M in Net Revenue annually.
• Led brand marketing, trade marketing and agency teams for three category leading brands: French's, Frank's Red Hot and Cattlemen's.
• Oversaw insight based strategic planning, marketing programming, CRM, partnerships, innovation, digital strategy and media planning.
• Key liaison with Marketing leadership at largest customers, and internal Sales leads in program development and execution.
• Launched new website and several solution-based microsites based on customer insights and company needs as digital lead.

Purchase, NY

• Drove package innovation including short to long term pipeline based on trends, consumer needs and company priorities.
• Awarded PepsiCo’s Icon award for excellence in marketing for creation and execution of packaging innovation.
• Led integrated national launch of several packages including the new single-serve line of bottles (most profitable package in portfolio).
• Managed multiple agencies, suppliers and internal cross-functional teams.
• Partnered with media, customer, shopper and brand teams to implement targeted marketing and advertising programs.
• Managed and developed careers of six direct reports.

Purchase, NY

• Led marketing relationship with PepsiCo largest global customer, Yum! Restaurants, with over 110M cases in sales annually.
• Delivered above target volume growth every year through creation of targeted programming for key customers (including Yum!, Marriott and Hard Rock Café) which blended brand imperatives, customer strategies and consumer.
• Launched three global innovations (in Europe, India and Australia) resulting in positive impact on business, while driving broader Yum! innovation agenda and pipeline, working with cross functional teams from both.
• Received award for “Outstanding Partnership in Marketing and Innovation” from CMO of Yum! International.

Purchase, NY

• Drove partnership and incumbency value through successful delivery of key insights and promotional programming to eight key restaurant and entertainment customers (including Uno Chicago Grill, Sbarro, Villa Pizza, Papa.
• Beat volume plans consistently while managing heaviest customer load (based on account volumes).
• Launched customized programming and provided strategic recommendations based on in-depth knowledge of consumer trends garnered through analyses of internal and external resources (Technomic, NPD Foodworld, Spectra).

Purchase, NY

Led several beverage launches and pipeline development, including strategic rationale for change, economics and volumetric opportunity.

Purchase, NY

Managed Aquafina brand during period of dramatic growth (86M to 142M cases) and 30M case Dole beverage business.

Greenwich, CT

Developed, managed and implemented public relations, advertising and promotion plans for Pond’s and Suave.

Mba, Marketing & Finance

Activities and Societies: Vice President of Student Body

Ba, Political Science & Russian Studies

Activities and Societies: Honors: Dean’s List, Hobart Scholar, Benjamin Hale Scholar

Study Abroad, Russian Studies / Language

Language School, Russian