Jeff Robertson Email & Phone Number

Florida, United States

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our online presence (social, email, online ads)Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify customer trends and insights, and optimize spend and performance based on those insightsBrainstorm new and creative growth strategies and how they will impact customersPlan, execute, and measure tests for specific audience segmentsCollaborate with internal teams to create landing pages and optimize user experience online and through email messagingUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsCollaborate with agencies and other partnersEvaluate emerging technologies and provide thought leadership and perspective for adoption where appropriateexperience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Experience working in SalesForce, SalesForce Marketing Cloud, WordPress, Facebook, Twitter, InstagramHighly creativeExperience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and tying them into various campaignsExperience with A/B and multivariate testingSolid knowledge of website analytics tools (Google Analytics)Working knowledge of ad serving tools Experience in setting up and optimizing Google Adwords campaigns as well as Advertising Studio in SalesForce Marketing CloudWorking knowledge of HTML, CSS, and JavaScript developmentStrong analytical skills and data-driven thinkingStrong human centered design focusUp-to-date with the latest trends and best practices in online marketing and measurement

Honors: Soldiers Medal, Army Commendation Medal, National Defense Service Medal, Army Achievement Medal, Global War of Terrorism Service Medal,

Bachelor'S Degree, History

Paramedicine, Pre-Hospital Emergency Medicine