Oversight of marketing and communication activities for three public school districts.•Build brand loyalty through implementation of an integrated marketing plan•Utilize social media channels to effectively communicate with constituents while maintaining each school’s unique personality•Manage and optimize website content•Collaborate with administration, faculty and staff to develop communication channels and programs that will achieve institutional goals•Develop content (articles, videos, profiles, photography) for sharing on appropriate platforms

Oversight of marketing and communication activities for Genesee Valley Central School. Engaged parents, community members, and faculty and staff through the development and implementation of marketing and communication channels and activities.•Developed a content marketing plan for social media platforms; grew Facebook page audience over 900% in four months•Live-streamed events on Facebook and YouTube including sports games, award ceremonies, lectures and commencement. •Implemented a website for Genesee Valley's Full-Service Community School initiative that showcases programs and offerings for students and families•Developed a weekly email newsletter designed to engage and inform parents of school programs and events•Forged relationships with faculty, staff and administrators to effectively tell the story of the people, programs and events at Genesee Valley Central School

Responsible for telling the Houghton College story to thousands of prospective students and parents, 23,000 alumni, the general public and the social media world.•Oversaw the creation, implementation and assessment of the college's Integrated Marketing Communication Plan for the main campus, online programs and extension sites•Managed a wide range of marketing projects: print publications, videos, website redesigns, social media campaigns, advertising, brand campaigns•Forged relationships with individuals and departments across campus to achieve their goals •Coordinated projects with outside agencies and vendors•Utilized marketing data to optimize and prioritize strategies and tactics •Art directed over a dozen professional photo and video shoots•Served as editor of the Houghton magazine, a 40-page publication sent to nearly 18,000 Houghton College alumni •Oversaw two complete redesigns of the Houghton College website•Successfully managed a team of professional staff and student interns

Oversaw operational functions of the Admission Office, including database implementation and management, reporting, statistical analysis, enrollment projections and telecounseling. Oversight of admission marketing activities, including communication flow, broadcast emails, direct mail campaigns, print materials and website management.

Responsible for the recruitment of transfer students. Developed and implemented a recruitment plan for transfer students. Traveled to community colleges and other transfer student events throughout New York State. Networked with transfer counselors at community colleges through regional NYSTAA events. Met with transfer students, created degree audits, evaluated applications and participated in financial aid packaging. Worked with academic records and community college officials to develop transfer articulation agreements.

Managed recruitment activities for a territory of prospective students. Represented the college at high schools, college fairs and other recruitment events. Interviewed prospective students, evaluated applications and made recommendations to the admission committee.