Jeff Bowman Email & Phone Number

Chapel Hill, NC, US

Raleigh-Durham, North Carolina Area

Contractual and conceptual creative partner, brand and marketing strategy and direction, production, and project management.

Raleigh-Durham-Chapel Hill Area

Strategy > Insight > Creative | Executive Creative Director @ Bowman CreativeDirect, full-service creative marketing for diverse clients: Creative Branding, Strategy, Marketing, Advertising (Cross-channel, Design, Writing, Video, Social)Successful creative partnerships with various marketing firms: Senior creative strategy, client-facing account.

RTP, NC

• Creative Services Director of RTI International’s Multimedia Communication Services (MCS) division overseeing dynamic staff of Creative Services managers, art directors, and staff. Managed staff resources and systems.
• Executive creative direction on brand, marketing and communications
• Developed creative and brand-based content for a broad variety of audiences and platforms
• Creative director on high-profile projects for global, government and NGO clients such as The MacArthur Foundation, NYC Dept. of Health, FYSB, SAMSHA, NSDUH, NIH, and the US Dept. of Justice, etc.
• Led creative ideation throughout teams and projects
• Directed the Design, Video and Web (UX/UI) teams within the Multimedia Communications Group

• Senior management of creative team and overall creative product of agency. Creative strategies for clients, writing, art direction and creative direction.Some select impacts:
• Created integrated campaign for UNC Health Care Weight-loss Surgery, increasing sales more than 30%
• Renaming, branding, TV, digital, UX and ad campaigns for Carteret Health Care that increased awareness and engagement more than 20% overall
• Consistent marketing success from creative direction, brand strategy and integrated campaigns for complete roster of diverse clients.

RDU

• Executive creative consulting, marketing, brand strategy and award-winning design business.Some Key Accomplishments:
• Perfect Top Ten Winner in the Neenah Classic competition (The Carolina Inn Capabilities)
• Gold, Silver and Bronze ADDY awards for television and print work done for BCBSNC and The Carolina Inn
• Top three highest scoring ads in Contract Pharma Magazine (for PPD while working with Ogilvy Durham)

RDU/RTP, NC

• Creative consulting and design business, working directly with brands as well as partnering with other agencies. Develops brand strategy and branded design, advertising, and marketing. Corporate identity design.
• Annual Report for Misys Healthcare Systems
• Corporate ID, web, trade show displays for Trailblazer’s Studios
• Campaign for Bipolar Awareness for GlaxoSmithKline (identity, brochures, signage, ads, P.R. materials, web, event graphics)
• Major sports campaign for Blue Cross and Blue Shield of NC (ads, animated stadium ribbon boards, identity graphics, collateral)
• Packaging of LGFCU’s Liaison kits

RDU • OKC

• Represents agency at conferences and networking events. Coordinates thought-leadership activities and social media content related to key vertical in the credit union industry, as well as agency as a whole. Marketing.
• Marketing
• Public Relations
• Business Development
• Social media marketing strategy, management and writing, HubSpot, Tumblr, IG, FB, Twitter and LI.
• Thought leadership, business writing

Cary, NC

• Creative direction, team leadership for 2011 NC State Fair brand/logo designs
• Creative direction/art direction/design for multiple ad campaigns and accompanying collateral for UNC Health Care System projects (direct mail, promotions, brochures, flyers, signs, trade show displays, etc.)
• Brand development and design for UNC Health Care
• Conceptual writing
• Illustration and design

Durham, NC

• Art direction for IBM, PPD, Kodak and Lenovo.
• Creative Direction for PPD campaigns: Center of Excellence brand development and campaigns.
• CRM campaigns, and advertising campaigns for China and Ireland market expansion.Contractual, Creative/Art Direction as needed over a 5-6 year period.(Note: Ogilvy closed this Durham office in 2011)

• Serves as a marketing and communications strategist
• Provides creative conceptualization (idea development)
• Creative direction and oversight
• Serves on Catevo Agency's core management team
• Assists new business development efforts by cultivating relationships, drafting and editing proposals, creating spec work, and participating in prospect pitches
• Designer in multiple media (i.e. print, digital and broadcast channels) and multiple applications (advertising, marketing collateral, presentations, interactive applications, etc.)

Raleigh, NC

• Creative Direction for this award-winning, full service ad agency that specializes in brand development, strategic creative and focused media planning. Leader of full-time creative staff and multiple freelance.
• Manages creative production for The Body Shop, Inc. N.A.,
• Develops 2 major broadcast TV campaigns for BCBSNC
• Designs trade show support for Novozymes
• Develops corporate identity campaigns
• Develops ad series for Madison River TelecommunicationsSelect Impacts:

$39 million per year, non-profit organization. Supervises full-time and freelance graphic designers, producing around 400 various branded marketing and design projects a year. Consults on the multiple brands within the organization, developing a unique branding process to help lead the various constituencies to success on their marketing campaigns, as well.

Art directs and designs advertising materials such as TV commercials, magazine and newspaper ads, billboards, etc. for this full-service ad agency. Graphic design of brochures, direct-mail pieces, posters, corporate identity programs, merchandising programs, point-of-purchase displays, packaging, etc. For chief clients such as Cort Furniture Rental.

Raleigh, North Carolina, United States

Art directed for this full-service ad agency. Clients: W.R. Grace & Co., CooperTools, Rhone-Poulenc (UnionCarbide), Uniroyal, Indigo Lakes Resorts, Southern National Bank, Wondergro Lawn Care Products, Costa Del Mar Sunglasses, Cornpopper Gourmet Popcorn Stores, Clayton Marcus, N.C. State Fair.

Behavioral Economics Immersion, School Of Management, Marketing & Insights, Certificate Program

Bfa, Communications Arts, Graphic Design

Activities and Societies: Cum Laude, BFA in Communications Arts, Graphic Design major, Illustration minor BFA in Communications Arts.

Education record