Contractual and conceptual creative partner, brand and marketing strategy and direction, production, and project management.

Strategy > Insight > Creative | Executive Creative Director @ Bowman CreativeDirect, full-service creative marketing for diverse clients: Creative Branding, Strategy, Marketing, Advertising (Cross-channel, Design, Writing, Video, Social)Successful creative partnerships with various marketing firms: Senior creative strategy, client-facing account management, creative planning and production for marketing and branding, B2C and B2B, and cross-channel campaign planning.

Creative Services Director of RTI International’s Multimedia Communication Services (MCS) division overseeing dynamic staff of Creative Services managers, art directors, and staff. Managed staff resources and systems involved in delivering creative services to RTI staff and clients throughout the world. Led strategic design initiatives to increase RTI’s innovative and competitive qualities internationally.Key Impacts:• Executive creative direction on brand, marketing and communications• Developed creative and brand-based content for a broad variety of audiences and platforms• Creative director on high-profile projects for global, government and NGO clients such as The MacArthur Foundation, NYC Dept. of Health, FYSB, SAMSHA, NSDUH, NIH, and the US Dept. of Justice, etc.• Led creative ideation throughout teams and projects• Directed the Design, Video and Web (UX/UI) teams within the Multimedia Communications Group • Developed, motivated and managed the creative teams, their processes and work flows• Initiated creative project management staff positions as well as creative processes for all teams• Coordinated freelance talent, outside agencies, production houses and vendors• Led creative brand discovery workshop and designed integrated campaigns for the NYC Dept. of Health• TELLY Award for “Building Blocks” video for MacArthur Foundation. Leading team as part of a total brand development from scratch, naming, UX/UI, content, program structure and video• NC SPIRIT AWARD for United Way’s “Our Money Needs Calculator.” Led creative strategy, and teams on integrated UX/UI application and campaign, naming, branding and writing • Gave “Brand Storytelling” presentation at NASA’s Jet Propulsion Lab in 2017.

Senior management of creative team and overall creative product of agency. Creative strategies for clients, writing, art direction and creative direction.Some select impacts:• Created integrated campaign for UNC Health Care Weight-loss Surgery, increasing sales more than 30% • Renaming, branding, TV, digital, UX and ad campaigns for Carteret Health Care that increased awareness and engagement more than 20% overall• Consistent marketing success from creative direction, brand strategy and integrated campaigns for complete roster of diverse clients.

Executive creative consulting, marketing, brand strategy and award-winning design business.Some Key Accomplishments:• Perfect Top Ten Winner in the Neenah Classic competition (The Carolina Inn Capabilities)• Gold, Silver and Bronze ADDY awards for television and print work done for BCBSNC and The Carolina Inn• Top three highest scoring ads in Contract Pharma Magazine (for PPD while working with Ogilvy Durham)

Creative consulting and design business, working directly with brands as well as partnering with other agencies. Develops brand strategy and branded design, advertising, and marketing. Corporate identity design, extensive print and web campaigns, annual reports, fund-raising collateral campaigns, and multimedia/video production. Clients include: Misys Healthcare Systems, GlaxoSmithKline, Blue Cross and Blue Shield of NC, Wake Forest University, Trailblazers Studios, LGFCU (Local Government Federal Credit Union), Ogilvy (IBM, Kodak), and The Carolina Inn. Major accomplishments:• Annual Report for Misys Healthcare Systems• Corporate ID, web, trade show displays for Trailblazer’s Studios• Campaign for Bipolar Awareness for GlaxoSmithKline (identity, brochures, signage, ads, P.R. materials, web, event graphics)• Major sports campaign for Blue Cross and Blue Shield of NC (ads, animated stadium ribbon boards, identity graphics, collateral)• Packaging of LGFCU’s Liaison kits• Packaging and sub-brand designs for product launches, multiple Direct Mail campaigns, and Addy-award winning exhibit design for Blue Cross Blue Shield of NC

Represents agency at conferences and networking events. Coordinates thought-leadership activities and social media content related to key vertical in the credit union industry, as well as agency as a whole. Marketing strategy development and thought-leadership writing. Public relations, direct mail promotions and B2B functions. Proposal writing and negotiations. New Business promotion and management on Twitter, LinkedIn, Instagram and Facebook accounts of @CUSavvy and @3rdDegree accounts. CU Savvy e-mail, Tumblr, newsletter, book promotions and thought leadership calendar. • Marketing
• Public Relations• Business Development• Social media marketing strategy, management and writing, HubSpot, Tumblr, IG, FB, Twitter and LI.
• Thought leadership, business writing
• Salesforce and LinkedIn lead generationKey Accomplishments and Learnings:• Cover article placement in Durham Herald• Social Media writings and promotions (direct mail coordination, blog, Twitter, Facebook, and LinkedIn)• Application of "Win Without Pitching" and "Site to Sale" Principles• LinkedIn company page development and promotion• Aggressive enhancement of Twitter account, CU Savvy (20% increase in followers, 500% increase in content, increased engagement resulting in raving fans and 300% increase in number of tweets that were favorited and retweeted)• Successful Facebook, Instagram photo contest using WildFire• DreamForce 2012, SalesForce training• Thought Leadership Writing: "Heads or Tails? Distinguishing Between Digital and Social Media" Marketing"

• Creative direction, team leadership for 2011 NC State Fair brand/logo designs• Creative direction/art direction/design for multiple ad campaigns and accompanying collateral for UNC Health Care System projects (direct mail, promotions, brochures, flyers, signs, trade show displays, etc.)• Brand development and design for UNC Health Care• Conceptual writing• Illustration and design

• Art direction for IBM, PPD, Kodak and Lenovo. • Creative Direction for PPD campaigns: Center of Excellence brand development and campaigns. • CRM campaigns, and advertising campaigns for China and Ireland market expansion.Contractual, Creative/Art Direction as needed over a 5-6 year period.(Note: Ogilvy closed this Durham office in 2011)

• Serves as a marketing and communications strategist• Provides creative conceptualization (idea development)• Creative direction and oversight• Serves on Catevo Agency's core management team• Assists new business development efforts by cultivating relationships, drafting and editing proposals, creating spec work, and participating in prospect pitches• Designer in multiple media (i.e. print, digital and broadcast channels) and multiple applications (advertising, marketing collateral, presentations, interactive applications, etc.)• Assists in the general management of the the company's creative team, including coordinating project management with account managers and traffic coordinator, developing talent, managing performance reviews, and fostering collaboration and teamworkKey Impacts:• Developed creative brand strategies, ad campaigns, print collateral, interactive design and successful B2C and B2B integrated campaigns including UX, TV and radio concepts and production for a diverse set of clients such a BCBSNC, MEMA, John Deere, Lilly and Sirchie Criminal Investigative Products, etc.• TV campaign creation, writing and art direction for Inclusive Health• Team mentor to junior staff • Creative and branding process creation for staff(Note: Catevo closed in 2008 due to the stock market crash and recession)

Creative Direction for this award-winning, full service ad agency that specializes in brand development, strategic creative and focused media planning. Leader of full-time creative staff and multiple freelance designers. Responsible for key conceptual art direction of accounts as well as supervision of creative team’s efforts. Broadcast, print, viral and interactive, design, production and marketing. Clients include: Blue Cross and Blue Shield of NC, The Body Shop, Inc., N.A., Novozymes, Madison River Communications, Trane, Big Life, RBC Centura Bank, General Wholesale Distributors, National Power and Newcomb and Co. Major accomplishments:• Manages creative production for The Body Shop, Inc. N.A., • Develops 2 major broadcast TV campaigns for BCBSNC• Designs trade show support for Novozymes • Develops corporate identity campaigns• Develops ad series for Madison River TelecommunicationsSelect Impacts:• Gold, Silver and Bronze ADDY Awards for Blue Cross Blue Shield TV campaigns• Led a built-from-scratch team that designed all creative assets in three languages for The Body Shop, Inc’s North American retail stores for over a year • TV creative direction, strategy, writing and art direction for PSNC and national CARQUEST TV campaigns• Brand strategy for Coastal Federal Credit Union “We Share” TV brand campaign: Writing, art directing and design of all integrated campaigns and brand assets• Consistently pitched, won and executed multiple cross channel, integrated campaigns that increased sales for entire agency’s diverse client roster.(Note: Hired repeatedly for freelance work before and after this time period)

$39 million per year, non-profit organization. Supervises full-time and freelance graphic designers, producing around 400 various branded marketing and design projects a year. Consults on the multiple brands within the organization, developing a unique branding process to help lead the various constituencies to success on their marketing campaigns, as well as, manages the overall brand of the organization. Produces every conceivable type of project such as multifaceted media campaigns, corporate logos and identities, capability brochures, posters, direct mail, advertising, audio/video packaging, multi-media products, web design, video productions, TV shows and animations and even trade show displays and specialty graphics to support the total brand experience. VJ/Host and co-producer of “HeartBEAT” TV segment for a season on WRAZ TV, interviewing some of the hottest recording artists in the CCM genre.

Art directs and designs advertising materials such as TV commercials, magazine and newspaper ads, billboards, etc. for this full-service ad agency. Graphic design of brochures, direct-mail pieces, posters, corporate identity programs, merchandising programs, point-of-purchase displays, packaging, etc. For chief clients such as Cort Furniture Rental, Cablevision and Carlyle & Co., Develops various branded corporate identity and collateral campaigns; as well as employee incentive programs, media kits and point-of-purchase branded materials.Clients: Cort Furniture Rental, WhiteGMC/Volvo, Mitsubishi, Campbell’s Soup, Ciba-Geigy, Rich-SeaPak Corp., Exide Electronics, Cablevision (many affiliates), Golden Corral, Iams, First American Savings Bank, The First, FA, Carlyle and Co., Impel Marketing.(Note: Closed in 2008 due to recession)

Art directed for this full-service ad agency. Clients: W.R. Grace & Co., CooperTools, Rhone-Poulenc (UnionCarbide), Uniroyal, Indigo Lakes Resorts, Southern National Bank, Wondergro Lawn Care Products, Costa Del Mar Sunglasses, Cornpopper Gourmet Popcorn Stores, Clayton Marcus, N.C. State Fair.