Graphic Design Director
Bend, Oregon
Created and managed the G5 brand, and designed and art directed all visual materials, including marketing, sales, product and engineering. Developed concepts, designs and executions on strategy to meet communication objectives within budget. Designed and executed electronic and print materials, including sales collateral, direct mail, product marketing pieces, training materials, trade show displays, e-newsletters, email blasts, corporate presentations, website, UI design, web banners, and lead generation landing pages. Served as brand champion, ensuring all creative executions were on-brand and within established guidelines. Defined visual and physical standards to ensure highest quality art production. Reviewed final proofs and press checks. Prioritized and tracked status of creative jobs, including management of vendors, contract designers, production artists, and contract developers. Brought creative thinking to the marketing and communications planning process, and was responsible for remaining current with integrated marketing campaign tactics, design/industry trends, and advances in technology.