Ad Agency Liaison: Spearheaded collaboration with external ad agency, overseeing end-to-end processes of video content production, social media campaigns, and product photography.- Content Creation Mastery: Established a compelling online presence through the development of a weekly blog. Authored engaging content, created impactful photos, GIFs, and various visuals to enhance brand storytelling.- Digital Asset Management: Implemented efficient digital asset management strategies, ensuring optimal organization and utilization of multimedia resources for cohesive brand representation.- Social Media Strategist: Executed a strategic approach to social media, involving creation and scheduling using Agorapulse. Consistently maintained an engaging online presence to enhance brand visibility.- Email Campaign Maestro: Managed end-to-end email campaigns through Klayvio, driving audience engagement and fostering connections with customers.- Website Editing Expertise: Proficiently edited and updated the company website using WordPress, ensuring a seamless alignment with evolving brand identity.- Trade Show Representation: Successfully represented the company at prominent trade shows, including American Royal, Memphis in May, National Restaurant Association, and Scheels Sporting Goods. Contributed to brand outreach by creating front-facing content, performing demonstrations, and facilitating in-store events.This comprehensive role as a Marketing Lead/Digital Editor at FireBoard Labs involved a multifaceted approach, blending strategic collaboration, content creation, and effective brand representation across diverse channels

Multifaceted position at a medical supply e-commerce group, integrating analysis, copywriting, and team supervision. Enhanced conversions by diversification into new channels, optimizing logistics and, vigilant pricing strategies. Proficiently synthesized sales, shipping, and inventory data for strategic decision-making.

• Manage digital studio operations and staff to meet press deadlines and aesthetic expectations • Coach photographers, illustrator and photo retouchers in achieving goals • Schedule and execute efficient photo shoots through effective use of equipment and staff • Organize ordering, tracking, and management of subject matter to an off-site studio • Photograph products for use in corporate catalogs on table top and contextual compositions • Oversee product styling, set fabrication, product handling and set utilization • Organize and Chair corporate Creative Committee, an internal for creative content • Internal photo archive research and management

Photo 121, Fundamentals of Photography, Instructor of RecordPhoto 122, Advanced Photography, Instructor of RecordPhoto 123, Studio Photography, Instructor of RecordPhoto 128, Digital Photography, Instructor of Record

• Work with independent clients to document historical essence of buildings submitted for U.S. Department of the Interior’s National Register of Historic Places • Exhibit strict attention to detail to facilitate clients in successfully meeting application criteria • Employ technical approaches such as perspective control and portable lighting equipment to document building interiors, exteriors, and surrounding environments • Supervise project travel arrangements, logistical matters and communication with a team of project managers and architects

• Effectively designed studio lighting set-up to shoot catalog quality images utilizing large format equipment • Successfully provided images to client for publication in high readership automotive catalogs including Sears, Western Auto, and Wal-Mart • Employed digital post-production skills as needed