MARKETING - Worldwide/Atlanta, GAJeffco is a brand, marketing, product and sales advisory designed to build better companies, and tomorrow's leading brands. We launch new products and services across:HealthcareHealth & WellnessBeautyFinancial ServicesBusiness OpportunitiesDirect SalesConsumer Package GoodsEntertainmentWe illuminate people and products creatively through today's culture, experiences, content, advisory and investments. Fractional Chief Marketing Officer and company growth advisor for corporations/companies/start-ups working with CEOs, private equity firms, business owners, and executive teams.

HEALTH & WELLNESS - Atlanta, GAOur vision is to elevate the quality of life through innovative technology solutions. We support this vision by embracing the simplicity of energy, frequency & vibration. Chief Marketing Officer. Responsible for: Strategy, Customer Acquisition, Product, Customer Base Management, Branding and Advertising.BUSINESS FOR HOME - Industry RecognitionRevenue 2019: $1 million Momentum Rank: #341www.businessforhome.org/momentum-ranks/

LIFESTYLE/ENTERTAINMENT - West Palm Beach, FL www.AEGEA.com Co-developed concept, attractions and marketing of AEGEA (Attractions and Entertainment in a Global Exhibition of Architecture), a $6B planned entertainment destination, international community and permanent world exposition in South Florida. Key responsibilities & accomplishments are below:• Provide leadership, direction and oversight, of corporate marketing with team.• Key contributor and leader in strategic marketing, branding, planning, project management, ideation, procurement and execution of AEGEA's entertainment, theme parks, real estate. and affiliated businesses.• Creative Direction over guest experience and design.• Creating and coordinating concept art in multiple design efforts.• Working with IP holders to ensure design was in line with the brand.• Branded the concept of Entertainment Living.™• Working with the State of Florida government and participating countries.RETAIL/DIRECT SALES Develop a global lifestyle company committed to transforming life, health and prosperity around the world. One of my key responsibilities is to lead and direct executive team and senior company leadership in operations, product, sales, marketing strategies and activities globally. Also analyze the competitive landscape and identify opportunities for company expansion, customers, product development, new industry developments, technologies, and social marketing strategies. RECOMMENDATIONKeith Duffy, CEO at AEGEA Entertainment"Jeff Cohen has been the CMO for AEGEA over four years. Jeff is a total professional with tremendous creative and technical skills, and great expertise in social media. He has done an amazing job for us developing concepts, IP, and materials that will eventually help make AEGEA the number one destination in the world."

TECHNOLOGY - Atlanta, GACMO, responsible for all integrated marketing efforts for DecisionLink, a Cloud based provider of sales enablement software & solutions delivering dynamic, customer-facing value propositions and business cases that clearly communicate the value of your solutions. Key responsibilities & accomplishments are below:• Spearhead the expansion of the DecisionLink & VALUE SELLING AUTOMATION brand and 'Customer Success' to new geographies, job functions & verticals• Aggressively creating a new sales enablement category with strategic activity through different channels including industry analysts, trade associations, influencers, events, trade shows, awards, & media: - CIO REVIEW 20 Most Promising CRM Solution Providers 2017 - SMART SELLING TOOLS Top Sales Tools 2015• Built a BDR Team and lead generation engine that has generated new business leads and revenue for the company and grown ARR.• Manage and track all aspects of DecisionLink's digital presence – website, social, SEO, PPC, display, content, retargeting. Monthly website users have increased over 300% and inbound inquiries have increased 3x.• Responsible for utilization of a large MarTech stack that includes Salesforce, SalesFusion, 180Fusion, LeadSift, Discover.Org, and more.RECOMMENDATIONJohn Porter, CTO at DecisionLink"Jeff is a visionary resource and a leader in the industry for creating awareness of evolving technology. I have worked with Jeff across 4 companies large and small and having Jeff on the team is a bonus for any organization."

FASHION - Salt Lake City, UTRecruited to join the management team of a contemporary fashion company/ brand offering a unique interchangeable handbag, jewelry and accessories line with a network of stylists from coast to coast. Key responsibilities & accomplishments are below:• Provided strategic leadership to re-established brand with turn around efforts delivering sales & recruitment wins to spark sustainable growth - drove rapid growth in party plan, outperforming recruitment goals by 300%.• Proactively engaged, as the primary driver of the strategy, with the independent sales force to comprehend their evolving business needs as the company forged into new markets.• Implemented new catalogue - high-end photography, design, merchandising, e-books - reducing costs by 50% & increased catalogue sales. Won Golden Ink Award.• Critical role in evolving seasonal product design, brand marks and quality of over 1000 SKUs.• Established online marketing, social media and blogging in fashion outlets, averaged over 3+ million views / guest blogs monthly; appeared at The Emmy Awards.• Shaped product development & marketing process with seasonal strategies, COGS, and pricing targets.• Led cross-functional teams in a defined project management process.• Developed recruiting process, on boarding, training, recognition, incentives, starter kit, support materials, and social media programs.• Optimized sales model, and sales force value proposition.RECOMMENDATIONPat Arkfeld, Co-Founding Leader, Miche"Jeff is more than creative, he is knowledgeable, proficient and most importantly an in touch, involved executive. He has been an integral part of making the MICHE brand visible and gain awareness. His influence has MICHE on the right course for women to buy, host and sponsor. An asset, he is always available to help...Under his care MICHE has emerged in direct sales with a fashion and opportunity presence, which has helped our business. He is genuine and a friend."

HEALTH & WELLNESS - Salt Lake City, UTFastest direct sales company to $1BSelected by ExecRank Top CMO of 2012 - #35Brought in by CEO to establish a global marketing department for this world-leading direct sales health & wellness company with a key focus on driving sales through product awareness and comprehensive representative-oriented marketing campaigns. Key responsibilities & accomplishments are below:• Directed company’s brand-building plans in 20+ international markets• Developed creative vision & directed A MORE MEANINGFUL LIFE worldwide marketing message. • Created Community Commerce business model, providing an opportunity to 1B unemployed and underemployed worldwide.• Analyzed the competitive landscape to find market white space for the MonaVie product pipeline and generate sustainable growth.• Created actionable marketing plans for key product initiatives as determined by corporate strategy.• Determined product delivery format, packaging design, and look & feel for new products.• Led cross-functional teams to bring product ideas forward.• Created Community Commerce business model, providing an opportunity to 1B unemployed and underemployed worldwide.• Lead revamp of packaging, created new construct and design that saved $750k annually.• Developed brand guidelines allowing markets to implement global standards with regional customization.• Identified drivers of brand image and lead creative team in design of new products worldwide to reflect brand vision.• Created MonaVie BioEssence™ .• Created MVP - Direct Selling Industry training, education & leadership development initiative.• Introduced new product platform, MonaVie Nutritional Chemistry™ RECOMMENDATIONWalter Noot, CTO at MonaVie"Jeff is a machine when it comes to marketing. As a co-worker, Jeff is super dedicated and puts in tremendous effort and imagination. Jeff has an incredible marketing resume...is a great individual and super talented."

TRAINING/PUBLISHING/ENTERTAINMENT/SPORTS - Dallas, TXActing CMO, MonaVieISB works with venture capitalists, entrepreneurs and former Fortune 500 executives in media, entertainment, sports, publishing and technology who focus on executing brand objectives and wealth creation for clients. Successfully created brand name recognition for a wide array of high-quality products, personalities and companies.Advisor and CMO of an international global talent representation marketing agency with over 500 brands reaching a worldwide audience of consumers and partners. The agency is focused on brand strategy, content development and execution including TV, film, digital, speaking, licensing, distribution, specialty events, publishing, corporate partners hips, sports marketing, merchandising and corporate venturing. Key responsibilities & accomplishments are below:• Acquired R3Global – largest direct sales team in the world in preparation for building out independent leaders/reps training and education system. • Created training and education system with subject experts and authors from ISB, including NYTimes best selling authors Shawn Achor and Mark McDonald for MonaVie MVP. • Training and education in-person audiences exceeding 1.5 million people in 2010-2011.• Acting CMO for MonaVie RECOMMENDATIONTony Jeary, High Performance Resources, Author"Jeff and I have worked together in various capacities over the years. Jeff is an innovative CMO when it comes to marketing and out of the box execution, using a unique blend of technology & creativity to create wins for his clients, colleagues and friends. I know personally, as he has worked with me on creating a new digital collateral library for my hundreds of marketing components that I use with major corporations. I highly endorse and recommend Jeff based on who he is, what he knows, how he operates and his industry knowledge and connections."

TECHNOLOGY - Chattanooga, TNSIGNiX is the premier provider of business optimization through trusted digital signatures on transactional documents for financial services, real estate, insurance, healthcare, government, and education. As Chief Marketing Officer responsible for collaborating with the Executive Team to develop and implement marketing strategy, product and partner marketing to drive adoption and sales. Design and execute web, SEO, marketing database, email, social media, PPC and display advertising campaigns and measure and optimize marketing campaigns based on data analytics. Key responsibilities & accomplishments are below:• Helped SIGNiX to achieve Top 300 Start-Ups ranking in 2011• Partnership with ZipLogix in the real estate industry made SIGNiX the market leader in only 18 months.• Responsible for SIGNiX’s marketing vision and drive business goals by developing strategic messaging, and execution of the unique solutions.• Defined company’s messaging on website, presentations and sales/marketing materials to focus on differentiation and strengths of e-signatures.• Contributed to product updates including unified color and graphic design, more intuitive document signing and prototype client documents.•Designed leading-edge, user experience (UX) improvements.• Analyst and media presentations and interactions.• Supported the sales team by developing sales tools, presentations, training content and demos.RECOMMENDATIONJohn Lombard, President, BOWE Systems, former VP Sales, SIGNiX"Jeff is an extremely savvy business person. He quickly sizes up business opportunities and markets and has the rare ability to quickly develop execution strategies and programs to drive the business...Jeff has consistently impressed me with his ability to build multi faceted marketing programs. Jeff is clearly one of the most talented Marketing Executives I know and combined with his business acumen is truly a High Powered Business Executive."

TECHNOLOGY - Boston, MARecruited as the first Chief Marketing Officer for this global SaaS Service digital e-publishing platform shortly after the start of North American operations. Key responsibilities & accomplishments are below:• Responsible for global marketing, strategy for digital edition awareness.• First to market e-magazines and e-catalogues.• Created Interactive Collateral Management {ICM} as industry category and movement covered by analysts.• Quick wins working directly with retail giants IKEA, and Neiman-Marcus.• Worked with country sales managers and inside sales reps to achieve quota. Increased bookings per rep by 129%, and average contract value by 275% . Improved SaaS renewal rates from 44% to 92%, and grow bookings from existing clients by 187% • Created Advisory Board with print & mail and trade associations - Pitney Bowes, XPLOR InternationalRECOMMENDATIONAndreas Graae, CTO, zmags"Smart, savvy, and witty would describe Jeff. He gives sound advice tied with innovative creative ideas that are in touch with current thinking. His great marketing mind taps into solutions and options that helped zmags grow through its expansion stage in the US and worldwide. He’s an excellent businessman and a fine gentleman. A rare combination. His attention to detail along with his extensive business development experience were extremely valuable to the organization and working well with other departments like IT. His past experience and success is obvious, but he does not rest on his laurels and always brings his A game"

TECHNOLOGY - Boston, MAResponsible for strategic direction, marketing, business development and sales of Sorriso Technologies, the leading provider of online bill presentation, bill payment, self-service, and bill-centered marketing software. Key responsibilities & accomplishments are below:• Branded the Sorriso company.• Launched PERSONA software for bill presentment and payment.• Created "Active Marketing," adoption based marketing programs for online billers.• Inc. 5000 "Fastest Growing Private Companies" - Software

FIN-TECH - Atlanta, GA CIQ consulted with global and U.S. companies, organizations and governments, providing strategic counsel, driving consensus on actions to increase competitiveness and innovation, and speeding up their awareness and response to important changes and trends in their markets.CMO works with a network of corporate executives assuring the sustainability and profitability of their companies by becoming continuously aware of marketing their brand, products and partnerships. Key responsibilities & accomplishments are below:• Collective IQ, helped close over $1 billion fund incubating new joint ventures and businesses.RECOMMENDATIONDan Sharp, CIQ Advisor, The Eisenhower Institute"Jeff is a powerhouse of creative ideas and implementation. He's personable and effective. A pleasure to know!"

TECHNOLOGY - Atlanta, GAAs CMO created and implemented a market dominating strategy, positioning and branding initiative between G1 Software and 100 year old Pitney Bowes hardware and support business. Key responsibilities & accomplishments are below:• Led strategy, creation, development and implementation of Customer Communication Management (CCM), the positioning for the entire PB organization as well as establishing CCM as an industry standard tracked by Gartner and Forrester.• Direct responsibility for strategic and tactical marketing of CCM and DMT systems hardware, software, products & services.• Ownership for vertical and segment marketing development and key value prop build out.• Responsible for sales kick-off meeting, marketing/sales content, videos/collateral and training.• Leadership for overall business development process inclusive of tactical alliance and partnerships.• Initiated and developed business partnership alliances with XPLOR and other participating companies.• Led cross company solutions bundling in support of segmented market requirements.• Developed new go to market programs for integrated print and production mailing solutions suites, graphics arts and direct mail solutions bundling and end to end Transpromo solutions bundles.• Group1 Software company revenues grew over 200% ($69M to $220M) with a 900% increase in stock valuation.• Group1 was purchased by Pitney Bowes in 2004 for $383MRECOMMENDATIONJuan Turruellas, EVP Sales, PB/G1"Jeff demonstrated his unique ability of creating Solution awareness while defining key market positioning. His capacity for creativity was only equaled by his passionate work ethic. In addition to his innovative out-of-the-box thinking, Jeff’s keen business insight was critical in his collaboration with the rest of the Executive Team. Having access to Jeff’s strategic marketing mind was an asset to me and Pitney Bowes."

TECHNOLOGY - Boston, MA Acquired by Avid TechnologyCMO, responsible for worldwide marketing, including sales and business development in the eContent, Digital Asset Management (DAM) industry.Key responsibilities & accomplishments are below:• Secured $10 million in two rounds.• Major media company wins at Vivendi/Universal Music Group, Health Dialog, Sony, Gannett and Sega.• Avid Technology acquires iKnowledge in a move to bolster its push into Web-content management. RECOMMENDATIONChris Albano, VP Professional Services, Click Software"Jeff is the kind of marketing executive anyone on the sales and business development side would kill to have on their team - and not their competitors'. Simply put - Jeff gets it. No nonsense, results driven strategy and execution that put great ideas and technology on the map. I would work with Jeff again in a heartbeat and would recommend him without reservation. Jeff is an "A" player and a great guy to work with."

TECHNOLOGY - Boston, MAAcquired by Siebel/OracleOriginal 4 of start-up, held the VP Marketing role of a startup industrial strength ebilling software solution, founded in 1997 and quickly became the leading provider of self-service and online billing & payment solutions to the Fortune 500. Key responsibilities & accomplishments are below:• edocs obtains $44m in funding.• Brands and launches e-Bill, which comes industry wide naming configuration.• Defining customer wins included GE, American Express, Verizon, Humana, and British Telecom.• Created customized eBill marketing for clients in telco, banking, utilities, credit cards, healthcare.• Multi-year member of both the Inc. 500 and the Deloitte & Touche Fast 500.• Acquired by Siebel for $145 million in 2005. edocs was backed by Charles River Ventures, Sigma Partners, Jafco, Goldman Sachs, American Express and GE Capital.RECOMMENDATIONDean Heckman, VP Pre-Sales GMC Software"Jeff is the most creative, results-driven Marketing Professional I have ever worked with. Jeff helped us move from a small, unknown provider of ebilling technology to the #1 provider of software and services in the industry. Jeff is a key resource that I would highly recommend to any organization. You need to take advantage of his experience and creativity!"

FIN TECH - Atlanta, GAAcquired by FISERVCheckFree is the world’s leading provider of financial services technology.VP responsible for marketing the merger with Servantis and the identity change, name and brand efforts across all business units with a new, enhanced market approach and new brand identity, affirming the company’s commitment to its clients and to leading a transformation of financial services technology. Key responsibilities & accomplishments are below:• Successful CheckFree branding and rollout.• Reorganization of 5 separate business units and portfolio of products and services.• Launched Home Banking.• Created the company's first high-profile consumer marketing campaign to establish this B2B and B2C brand as the de facto market leader with consumers, financial institutions and billers.• Built the 1st marketing strategy to encourage leading consumer brands to promote online billing and payment to their customers.• Signed and supported original 20+ billers with eBill.• Launched eBilling.• Created and managed the in-house marketing department. • Georgia State University’s J. Mack Robinson College of Business Department of Marketing / Atlanta Business Chronicle, GRAND MAX Award Winner for eBill RECOMMENDATIONBill Kitchen, Product Manager, CheckFree"Jeff and I worked closely together over the course of a year in re-launching several CheckFree products and services along with the first market introduction of CheckFree EBill. I don't think I've ever met anyone more creative than Jeff who also couples this talent with the drive and leadership needed to fully execute on the vision. I'd recommend Jeff for any new venture and truely look forward to having the opportunity to work with him again."

MARKETING - Atlanta, GAAs VP of Marketing at a marketing agency, I created, designed and executed marketing campaigns for CPG clients such as Coca-Cola, Kellogg's, Valvoline, Edy's Ice Cream and more.Kellogg's• Assisted in the strategic planning, presentation and development of Kellogg's Corn Flakes, Raisin Bran, Mini-Wheats, Pop Tarts packaging, certified by Kellogg's• Created multi-million dollar brand, box, in-store marketing promotions in collaboration with brand managers, consumer marketing and manufacturing for over 35 Kellogg's Family, Adult, Snack brands.• Negotiated various brand sponsorships including tie-ins with the Summer and Winter Olympic Games, NASCAR, General Motors, Country Music, and NBC.• Designed joint marketing promotion Kellogg's & NBC "Breakfast Around The World," the largest promotion in PROMO history, seen in Ad Age. • Created the Kellogg's Racing Team.• Designed, created and sourced in box and in mail promotional items.• Designed programs adjunct to brand and promotion campaigns with separate regional and channel-specific promotions in support of the company’s top metrics.• Worked with internal and external groups to develop product positioning, advertising, merchandising and trial to drive traffic and customer acquisition.• Lead key national marketing partnerships.• Align national promotional messaging across all channels and segments including online, customer lifecycle management, national retail, youth, adult, Hispanic, African-American, college, gas and oil, big box and military marketing.Coca-Cola• Responsible for the launch of PowerAde.• Created multi-million dollar brand promotions for big box stores and military,• Responsible for the design, products and fulfillment of the Coca-Cola catalogue. ACCOMPLISHMENTSWinner of 2 PMA - REGGIE AWARDS for Kellogg's Created the largest promotion on record between NBC and Kellogg's

SPORTS - Colorado Springs, COMarketing advisor to the United States Olympic Committee (USOC).• Selected to a 4 year post from the SEOUL to BARCELONA games to sit on the USOC Marketing Board.• Planned and supervised marketing activities, including 1st national athlete/American citizen campaign and promotion for USOC.• Created the NBC Olympic Campaigns with corporate sponsors to leverage their affiliation with the Olympics, USOC and teams.• Managed existing sponsorship associations, including the day-to-day business relationships with corporate sponsors including Revlon, Chevrolet, and others.

ENTERTAINMENT - Atlanta, GAVP Marketing and Head of the largest ad agency in the Southeast, RET - Turner Advertising. Leader of network branding, affiliate, and experiential marketing efforts across Turner’s entertainment, news, sports and companies. Led creative teams in execution of marketing efforts across on-air, print, OOH, PR, digital, mobile, and social media. Successfully launched new business lines and experiential activations including:• Built a full service department of 120: Traditional & New Media Marketing, On & Off Air, Creative Advertising, Collateral, Promotion, Media, Affiliate Marketing, Advertiser Sales and International.• Led creative, branding, marketing, advertising & promotion of news and entertainment networks CNN, HN, TBS, TNT.• Worked with joint productions of National Geographic, Jacques Cousteau.• Created startup ventures - CNN Reel News, Turner Publishing, Turner Home Video, TCM, Turner Productions (Movies), The Goodwill Games, CNN In The Classroom, Turner Home Satellite, WCW, SportsSouth.• Handled sports franchises owned by Turner - Atlanta Braves and Atlanta Hawks.• Marketing oversight for Turner's broad portfolio of brands and digital businesses and consumer products reaching consumers in more than 200 countries around the world.RECOMMENDATIONJeff Grimshaw, VP On Air, Turner" Jeff Cohen is what I call a "difference-maker" in an organization. He has the innate ability, plus the smarts and experience to solve any problems, no matter how small, no matter how many, no matter how titanic. Not only have I seen Jeff work marketing miracles at Turner Broadcasting but also at many other companies since this time where he has led the marketing charge. If consummate marketing leader and difference-maker have a name, it is indeed Jeff Cohen."

ENTERTAINMENT - New York, NYAs VP Marketing for NBC, I proudly go back this far because I was able to join the masterful Grant Tinker, Brandon Tartikoff, Steve Sohmer and John Miller to rebuild and re-energize NBC.• Took NBC network from #3 to #1.• Rebranded NBC, and the new 6 feathered peacock logo. • Responsible for all NBC entities - news, sports and entertainment entities of NBC.• Created and launched CNBC. • Marketed the 60th Anniversary of NBC.• Created print and special promotional campaigns for SEOUL and boycotted Russian Olympics.• Marketed NBC Radio, launched The Source, and weekly special promotions and advertising campaigns for featured rock concerts: Hall & Oates, Pat Benatar, Billy Idol, David Bowie, Elton John, Paul McCartney, Chicago, Pink Floyd and more.• Promoted NBC Late Night - Saturday Night Live, The David Letterman Show and The Tonight Show with Johnny Carson.• Created the NBC Store, catalog and products RECOMMENDATIONJohn Miller, President of NBC"I worked with Jeff on campaigns and projects at CBS and NBC. He was a great mix of creative and strategic. Always with an appropriate bit of competitive drive. A master marketer."

ENTERTAINMENT - New York, NYStarted my career at the "Tiffany" network providing creative leadership and marketing marketing for CBS divisions -NEWS, SPORTS and ENTERTAINMENT, as well as the keeper of the "CBS EYE" logo.• Responsible for print advertising and on-air promotion for CBS.• Designed CBS collateral for sales and marketing efforts for all day parts and businesses - CBS Radio.• Introduced CBS News Dan Rather, Farewell to M*A*S*H, Who Shot JR?, US Open Tennis, The NFL On CBS, 60 Minutes, and more.• Headed CBS' return to the theatrical film production business in 1982 with CBS Theatrical Films (as well as with Tri-Star Pictures, the joint venture between CBS, HBO and Columbia Pictures).

ENTERTAINMENT - New York, NYCreative Director specializing in Film, Broadway, Publishing SPIROS ASSOCIATES - Paramount PicturesAirplane, Star TrekJ.CAROFF - Woody Allen, Universal, Foreign Films, Broadway