Senior Advanced Analytics Analyst, Marketing
Led general R&D for data-driven, algorithmic marketing to bank’s retail and small business customers• Built suites of models for propensity to purchase and churn (Python, LightGBM), modeling behavior of entire customer base for the first time• Built datasets of customer features and partnered with data engineers to deploy into both on-prem Hadoop cluster and GCP, greatly accelerating model building and ad-hoc customer analytics• Established best practices for version control, model monitoring, and documentation