Jeff Gibbs Email & Phone Number

Merriam, Kansas, United States

Mission, Ks

In this position, I maintained the dedicated divisional website for the Enterprise Solutions sales division (https://es.skillpath.com ) at SkillPath. During my tenure that, I led or assisted in implementing the following:• Added key tracking metrics with HotJar and Google Analytics• Added Salesforce integration into all lead generating forms that created instant actionable leads for the Sales Reps to call on• Added several lead generating landing pages for targeted email campaigns• Worked with Creative Services team in doing a ground up redesign and restructuring of the siteBeyond my web site duties, I also ...• Led or assisted in generating digital and printed sales collateral for the account reps• Coordinated materials and help run a booth at an industry tradeshow• Used Salesforce dashboards for track and display sales numbers and key metrics• Coordinated with Marketing and Production departments on creating an email campaign schedule• Collaborated with marketing and IT departments to install a geo-targeted content builder app in ExactTarget to feature sales reps in public email campaigns

Overland Park, Ls

• Maintained library of documentation covering the best practices for web and email coding for maximum deliverability and visibility across multiple browsers and mobile devices• Led or assisted with design, copy writing, and coding of primary Web site, landing pages, and mini-sites used to promote our training programs, subscriptions services, and online training events• Created and ran quality control check on over 100 different e-mail campaigns each week, equaling over 13 million pieces and responsible for over $9.2 million in yearly revenue• Accurately processed and analyzed financial reports for Web site analytics, search engine marketing, and e-mail revenue tracking• Created viral e-mail and Web site projects in effort to grow e-mail database, currently with 1.6 million unique names• Served as liaison between Marketing and IT Department to allocate proper resources between both departments in efforts to complete major projects• Supervised and directed staff of up to three other web designers and graphic artists working on multiple projects at any given time• Planned and implemented a year-long marketing schedule backed by Web site and e-mail campaigns designed to encourage customers to enroll in our training programs• Ran social media projects involving Facebook, Twitter, LinkedIn, and WordPress blogs.

Misison, Ks

Earned promotion to lead the design, copywriting, and coding of the primary website, landing pages, and mini-sites used to promote training programs, subscription services, and online training events. Lead team of three and planned annual marketing schedules. Created strategy for Facebook, Twitter, and LinkedIn projects. Analyzed performance of website, SEM initiatives, and e-mail campaigns. • Headed the creation of 100 different e-mail campaigns, equating to 13M deliverables – producing $9M in annual revenue.• Substantially increased e-mail marketing database from 1.1M to 1.6M names via unique viral e-mail campaigns and website projects.

Overland Park, Ks

Utilized skill in graphic design and HTML to manage new and existing content for the organization’s website and revenue generating e-mail campaigns. Produced weekly revenue reports and liaised between Marketing and IT to drive achievement of major projects.

• Placed media buys for advertising agency clients in several print and Internet media outlets• Researched best placement possibilities for major clients like Sprint, Boehringer Ingelheim, and Baldor Motors, Inc.• Completed market reports on the health and vitality of several media outlets for clients

• Installed and maintained Nielsen TV ratings monitoring equipment in people’s home• Maintained relationships with each of the 100 families in my geographic area of responsibility• Collected and reported demographic information

Overland Park #39