Jeff Gunderman Email & Phone Number

New York, Ny, Us

DOOH Academy is a worldwide online education and certification platform created for and with the out of home media industry trade bodies, ad-tech firms, agencies and publishers. The DOOH Academy is sponsored by leading industry companies and partners with industry experts to produce digital and programmatic certification courses, thought leadership, company spotlights, webinars and other training content and events.

Advising foreign and domestic media and ad-tech firms, on entry and expansion in North America and globally, sales strategy, programmatic and ad-tech solutions, conversion to digital and programmatic, use of data and insights, impression based audience buying, and revenue growth.

New York Metropolitan Area, Us

BWG Strategy organizes roundtable events that bring together industry leaders and financial stakeholders in technology, media and telecom to gain insights that are integral to their success.Regularly participating in advisory calls with the investment community and offering insights into the state of the out of home industry, advertiser category outlook, and technology changes affecting the business.

Washington, Dc, Us

10 years of active participation on the board, supporting numerous industry initiatives designed to grow the out of home media industry, advance digital and measurement through creation of standards and best practices, and fight for greater share of the media mix for out of home.

New York, Ny, Us

8 years of active participation on the board representing the digital place based media industry. Led the push to expand billboard, street furniture and transit measurement to the digital place-based media networks, helping design a pilot program and ultimately leading to virtually the entire out of home media industry being measured.

Holland, Ohio, Us

Joined Velocity as part of their acquisition of EYE Corp Media and led the integration of multiple acquired media businesses into a single go-to-market platform. Built and implemented the programmatic sales strategy across the owned media networks resulting in immediate revenue growth. Incorporated best practices from the EYE Corp Media businesses across the entire team and media portfolio, leading to operational efficiencies and sales success.

New York, Ny, Us

Head of U.S. business, and global leadership team member of EYE Corp Media, a dominant Australia based out of home and digital media company owned by Network Ten TV station, with operations in APAC, North America, and the UK. Led EYE USA to become the dominant out of home media company in the retail media space within 5-years, surpassing the three largest operators. Drove industry first digital strategies, connecting media to data, mobile, programmatic, dynamic creative, and mobile retargeting; consistently positioning EYE as an industry leader and driving new revenue streams.Built a new 30,000 screen digital place based media division, aggregating smaller media operators into a single digital media network that made it easier for agencies and clients to buy. This drove new lines of revenue and profitability for the company while having the efficiency of utilizing the existing sales and operations infrastructure.Built a diverse, high-performing, long tenured management team to lead the departments. Personally acquired the U.S. business at the end of 2015 when Network Ten divested itself of its non-TV businesses, and subsequently sold the US business in January 2021 to Velocity.

Us

Recruited as an executive team member to lead sales and business development for this direct response online advertising and marketing company. Built media sales and business development teams, expanded the business into new client verticals and new cities, and delivered revenue goals. Accomplishments: • Expanded business into new cities and advertising verticals of sports, concerts, and attractions.• Increased advertising revenue and overall sales by 24% in first year after two flat years.• Doubled client base in first 12-months and improved company receivables by 30-days.

Atlanta, Ga, Us

Recruited to rebuild both sales and operations teams, establish a regional/local business and grow the existing national account base for this executive recruiting/staffing firm. Key Accomplishments: • Built and managed a sales and operations team of over 20 people. • P&L responsibility for 3 profit centers and over $10MM in revenue.• Restructured 9-sales regions and 54 sales reps into a national sales team.

Rochester, New York, Us

Consistent progression on management track through 8 sales and marketing roles over 12-years. Led large sales and marketing teams, and exceeded revenue and growth targets. Managed a $450MM P&L to profitable growth after years of decline, and automated business functions that delivered efficiencies and substantial cost savings to the business. Key Accomplishments: • Created the first consumer on-line direct sales program, delivering a new revenue stream.• Helped build the companies first CRM program that led to efficiencies in sales and marketing. • Automated a 40,000-participant loyalty program on-line, cutting costs by 50%.• Launched marketing initiatives that grew revenue and earnings in a previously declining market.• Merged 3 divisions Government Markets teams into a consolidated sales and marketing team with substantial cost savings and operational efficiency.• Division leader building an SAP Promotions module to manage $100MM in yearly trade spend, driving substantial cost savings.

Bs, Business Management

Business: Management