Jeff East, Mba Email & Phone Number

Chapel Hill, Nc, Us

Cary, North Carolina, United States

Raleigh-Durham, North Carolina Area

• Responsible for the planning and execution for all marketing activities related to the Specialty Pharmacy, Compound Pharmacy, Home Medical Equipment, and Sleep Programs.• Coordinate with the marketing design team to create advertising (print, digital) to reflect program strategies.• Align marketing campaigns with sales activities.• Monitor competitor's activities.

Raleigh-Durham, North Carolina Area

Raleigh, Nc

To provide a mutual ministry between the people of the Raleigh area – those who have and those who have not – by providing food obtained by donation and served by volunteers. In this manner, the true spirit of communion, that of sharing God’s gifts with God’s people, can be carried out in a caring and non-judgmental atmosphere.

Research Triangle Park, Nc

- Owned the financial and manufacturing forecasts for several in-line brands across multiple therapeutic areas, including Dermatology, Respiratory, and CNS. - Led forecast meetings with key stakeholders to inform and access forecast accuracy. Recognized for developing a dashboard that easily communicated opportunities and threats. - Actively monitored competitors as a key member of the Intellectual Property Team, which identified the ‘most likely’ date for generic entry, by brand, across the Dermatology portfolio.

Research Triangle Park, Nc

- Initiated, designed, and managed the primary research to inform brand strategies and tactics.- Provided key direction and support to strategic business opportunities, including: pipeline planning, new product launches, and business development opportunities. - Accessed and analyzed secondary data from multiple sources (IMS, MDDB, Wolters Kluwer) to provide recommendations to Sales, Marketing, and Manufacturing.

Research Triangle Park, Nc

- Developed forecasts for key Rx and OTC pipeline and marketed products to help guide manufacturing capacity and capital expenditure decisions.- Assessed the value and strategic fit of business development opportunities to partner with or acquire new technologies. Resulted in the acquisition of a competitor.- Actively monitored competitive landscape through secondary data sources, including IMS, FDA.gov, and PharmSource.

Research Triangle Park, Nc

Managed all consumer market research for ADVAIR - contributing to the brand's success within Asthma and COPD (positioning, strategy development, and creative development and evaluation).- Uncovered an educational insight among asthma patients that caused a change in strategy which led to the development of an advertising campaign resulting in consumer television and print campaign achieving the highest ROI for the USPharma portfolio. - Awarded GSK’s ‘Marketing Excellence Award’ (highest award in marketing) for development of ADVAIR’s marketing strategy. - Reduced media spend by $5M per year by designing a marketing model that redefined the target market for ADVAIR. - Appointed to senior management data integration team based on expertise in integrating primary research and secondary data. - Played a key role in the annual strategic planning process in the Respiratory business unit ― used as a roadmap for brand direction.- Provided high-level updates on trends in the respiratory Rx marketplace which were used by Executive Management and Wall Street analysts to inform shareholders of the success of ADVAIR - the largest product in GSK's portfolio. Pioneered the integration and utility of patient-level data (CRx) to confirm brand success.

Led all consumer market research for VALTREX - contributing to the brand's success (positioning, strategy development, and creative development and evaluation).- Led cross-functional team to create a consistent methodology for detail aid testing across all products helping to better evaluate sales aids across all portfolio products. - Developed a VALTREX episodic creative execution with brand marketing utilizing an iterative process resulting in consumer television and print advertisement which achieved the highest industry score increasing brand market share significantly during airing.- Partnered with Marketing, Competitive Intelligence, and Managed Care to develop the Famvir Defense Plan that outlined strategies to quickly react to the re-launch of Famvir preventing Famvir from gaining market share from VALTREX.- Developed the VALTREX work plan (consumer and professional) integrating research with marketing and agency timelines ― supported strategies for market development and optimal market entry of an Rx into an OTC dominated market.

Designed and managed all aspects of marketing research in support of new product development including patient profile identification, position hypothesis development, pricing research, packaging research, and brand naming research.- Enabled management to formulate go or no-go decisions for licensing opportunities by providing recommendations based on primary and secondary research and analysis.- Acted as a resource to key brands regarding managed care, including formulary acceptance and impact on brand performance enabling band managers to be better informed and include managed care in strategic brand plans.

Mba, Business And Economics

Bba, Business And Economics