Jeff Kay Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Kyndryl, a $19B spin-off of IBM, is the world's largest IT infrastructure services provider with leadership capabilities in cloud, security and data/AI solutions. Built and directed the Global Marketing Strategy team.
• Brand - Enhanced brand net sentiment, awareness and share of voice (+20% in US and EMEA) by driving meaningful and purposeful messaging. Focused team on clear value proposition actions and resulting metrics. Promoted.
• ABM - Led cross-functional ABM (Account Based Marketing) strategy and analytics teams to improve win rates, deal size and stakeholder engagement.
• NPS - Formulated easy-to-use management system to gauge product adoption, relationships and reputation resulting in improved NPS (Net Promoter Score) by 10 points and signings by 15% yty
• LTV - Directed the company-wide development and implementation of Lifetime Value (LTV) - the foundation for customer retention, acquisition, and experience (UX); within seven months, the LTV Tool became Kyndryl’s.
• Partner Marketing - Designed and orchestrated partner management marketing spend (MDF) effectiveness assessments (Microsoft, AWS, Google Cloud) ensuring targeted growth metrics were achieved. Show less

Cambridge, MA

• Led experienced B2B performance marketing team (20+ FTE) in growth initiatives and data use to improve marketing performance. As key member of leadership team, helped design campaigns, evaluate performance and optimize.
• Designed integrated B2B marketing campaigns… Show more Led experienced B2B performance marketing team (20+ FTE) in growth initiatives and data use to improve marketing performance. As key member of leadership team.
• Designed integrated B2B marketing campaigns and vetted performance for optimization in real time. Attained consistently high results increasing marketing sourced pipeline 25% and win revenue 20%
• Reduced cost per high-quality response by +50% and enhanced conversion by 61% through advanced targeting and paid search and content evaluation. Worked with content syndication vendors to boost conversion by 64%.
• Formulated annual Fall plan model ($50M+ marketing budget) using historical data and dynamic scenario analysis to direct optimal investments
• Empowered all marketers to be data-driven storytellers by building a world-class suite of integrated marketing attribution capabilities. Overall initiative boosted web interactions, social media mentions, live chats.

Greater Boston Area

• Guided experienced analytics and marketing teams to grow digital marketing analytics capabilities across IBM. Developed programs to promote action - with emphasis on Digital Marketing’s need to demonstrate measurable.
• Developed skilled analytics teams to improve BU digital marketing lead generation results
• Led Transformation to Enterprise-Wide Marketing Analysis
• Enhanced Marketing Effectiveness – Continuously evolved advanced… Show more Guided experienced analytics and marketing teams to grow digital marketing analytics capabilities across IBM. Developed programs to promote.
• Enhanced Marketing Effectiveness – Continuously evolved advanced analytics capabilities to progress marketing improvement Show less

Greater Boston Area

Developed and directed data science teams to help IBM sales, marketing and strategy groups target growth clients. Built digital and data-driven segmentation and targeting capabilities to enable self-directed, self-service analysis. Created new Targeting-as-a-Service to bring real time entity level insights into key marketing and sales improvements. Drove.

Greater Boston Area

Drove increased leads and win revenue and improved pipeline progression by launching a comprehensive set of unique Marketing Mix Models and strategic marketing engagements in key growth and large markets. Partnered globally with Brand, Demand Programs, and Market Management to reduce marketing expense and increase tactics effectiveness.

Greater Boston Area

Led Growth Marketing strategic planning assessments for Country General Managers and their management teams to drive actionable recommendations and effective solution implementations. Developed new processes and methodologies to effectively evaluate country specific market dynamics. Recommended improvements in sales and marketing messaging, staffing and.

Greater Boston Area

(PwCC acquired by IBM 2003)- Executive relationship manager, engagement leader, and SME.- Guided several Fortune 500 companies on growth and business transformation strategies, strategic profit improvement and operational efficiency. Expertise: Go-to-Market Strategy - Sales and Marketing Transformation – Operational Efficiency - Change ManagementClient.

Master Of Business Administration (Mba)

Activities and Societies: Section J

Bachelor Of Science (Bs), Business Administration And Management, General