I love what effective data analysis, reporting and insights can do for businesses and their people.Gartner (2019) stated effective use of data in organisations leads to: • Increased revenue• Better, faster decisions• Improved customer satisfaction• Reduced IT head count• Reduced external IT costs• Reduced non-IT costs• Expansion of types of analysis• Availability of better insights to more people• Linking of KPIs to corporate objectives• Monetisation of dataI'd add automation of manual tasks reallocates time to be spent on more interesting activities, I haven't met an analyst excited to spend 30 hours of data wrangling in Excel each week!What is your data telling you? What could your data be telling you?