Strategic leader for Global auction based eCommerce platform

Direct to Consumer eCommerce marketing for Jarden Home Brands.- Paid media (paid search, display ads, re-targeting, affiliate)- Owned media (organic search, email)- Visual merchandising; user generated content- Analytics - Site Merchandising

- Paid media (paid search, display ads, re-targeting, affiliate)- Owned media (organic search, email, social, referral)- Social engagement, rich content, user generated content- Site-wide, cross-category, and key multichannel promotions- Direct mail - Brand standards, messaging - Marketplace management- Loyalty- Analytics

Growing awareness for Horizon and our proprietary brands through digital channels. Maintaining current third party relationships as well as prospecting marketing vehicles to grow our company. Develops marketing content strategies that show prospective and existing consumers the awesome factor of Horizon's radio controlled vehicles. Analysis of marketing content effectiveness while keeping our focus dynamic to meet the markets needs. Areas of focus included; Social Media, Email Marketing, Pay Per Click (PPC), Web Banner Management and Website Content.

Planning and execution of global marketing strategies for the proprietary transmitter brand, Spektrum.Responsible for budgeting, working directly with international partners in sculpting product marketing support materials: in-store, online and more.

- Lead marketing strategist for the company’s largest global proprietary brand.- Reporting to SVP who reports to CEO; responsible for defining strategy and developing, executing, and managing short and long term comprehensive marketing plans that encompass a variety of global marketing initiatives and product launches.- Communicate with consumers, management, internal departments, and vendors to coordinate overall marketing efforts and deliver revenue increasing results.-Plan and carry out regional market research activities to strengthen consumer engagement with the brand. Lead and direct forward-thinking marketing team of graphic designers, copywriters, print buyers and other marketing associates to achieve stated goals and objectives.-Prepare and manage brand and advertising budgets.