- Oversee public relations and media strategy for numerous clients in the film, television and events industries in New York City and around the US. - Develop unique and in-depth PR strategies and coordinate an internal team to pitch, secure and coordinate press coverage, along with often managing external agencies/organizations. - FILM clients include: NETFLIX, The Oscars/Academy of Motion Pictures Arts & Sciences, the Museum of Modern Art, MGM, Paramount, Lionsgate, A24, Focus Features and Magnolia Pictures. - TELEVISION clients include HBO Documentary Films, Amazon, Food Network, EPIX and Mark Burnett's MGM Television Series (Survivor, The Voice, etc). - ENTERTAINMENT EVENT clients include: Hamptons International Film Festival, IFP Gotham Awards, New York Comedy Festival, Nantucket Film Festival, Athena Film Festival, and non-profit clients such as Reel Works. - Introduce projects to the market at Sundance Film Festival, SXSW, Toronto International Film Festival, Tribeca Film Festival, New York Film Festival, and more. - Tailor publicity strategies and messaging (pitching and talking points) for a range of clients. - Organize and coordinate various special events, including film premieres, red carpets, film junkets, press days, media tours, press dinners, and other client parties. - Manage talent at TV appearances, interviews and other special events. - Conceive stand-out activations and creative new solutions to raise visibility of clients. - Advise social media strategy and coordinate digital campaigns, such as AMPAS' Academy Originals webseries. - Cultivate and maintain working relationships with members of the national press [broadcast, print (long and short lead), radio and digital].

At SBS I was solely responsible for the development and implementation of all PR and publicity strategies under the Head of Marketing for the STV department, which included two iconic channels focussed on international film and arts. - I wrote all internal and external communications for STV, from press releases, speeches and annual reports to EPG synopses, blog posts and social media updates. - I created communications plans for key premieres, programming stunts and events,along with overarching quarterly plans for each channel. - I conceived and produced annual Upfront events in the form of gala industry dinners for stakeholders, VIPs and key editors and journalists. - I worked with press contacts to achieve a dramatic increase in editorial around the STV programming including national front-page press, celebrity interviews, targeted features, radio and television coverage and a >400% YOY increase in listings. - I managed the STV online presence – organising events, partnerships and incentives to increase the Facebook and Twitter followings by tens of thousands, initiating Instagram accounts and moderating websites with blog posts, news and channel highlights. - I designed and managed promotional photo shoots and artwork creation featuring key talent, themes and branding.

In this position I was responsible for the development and implementation of PR and marketing strategies for a two-week arts festival (Vivid Ideas) at the Sydney Opera House and Museum of Contemporary Arts. - A highly successful communications plan saw a record breaking sell-out festival of 20 events and over 15,000 attendees. - I secured editorial for a variety of speakers, organisations and artists across with a diverse range of media, along with establishing a network of ‘Publicity Partners; who would promote Vivid through social media and assist in growing our followings. - I also established and maintained sponsorships and media partnerships with television, print and online publications.

Sydney Mardi Gras is a yearly festival of over 100 events, including live music, art, dance parties and a parade involving over 10,000 participants. - In this role I worked across all marketing and communications strategy and implementation, culminating in a promotion to Head of Communications in 2010. - I developed all communications plans and coordinated editorial with a wide range of media. - I worked closely with international musical artists, organising press schedules and photo shoots for acts such as Kelly Rowland, George Michael, David Guetta and more. - I organised two VIP parties, consulted community with focus groups and surveys, and introduced a strong focus on social media which increased followings by tens of thousands. - I developed marketing materials, including season artwork and theming, and oversaw community consultation involving surveys and focus groups.