Strategy and digital activation supervisor on seven tequila & vodka brands under Beam Global Wine & Spirits across all brand strategic approaches (inclusive of multiple media contact points) and digital planning/activation.• Provided on-going education and POVs in digital media landscape inclusive of case studies, in-depth competitive analysis of digital vs. traditional media strategies/tactics and industry-leading integrated initiatives including social media, mobile, online video, iTV, etc• Lead development of strategic and action plans for individual brands each calendar year, inclusive of planning timelines, creative messaging and existing partner relationships and media contact roles and rationales• Managed broad spectrum of client and agency team relationships and communication streams (client brand marketing managers, PR, creative, web developer, local distributor activation, etc) to ensure consistent and centralized responsibilities/accountabilities for cohesive brand plan and execution• Assisted Research and Insights & Analytics teams with media mix modeling research plans and digital Brand Metrics Accountability Research studies prior to campaign launches. Applied study outputs toward future campaigns to continuously optimize brand portfolio efforts. Worked closely with research data from partners like Nielsen, Symphony IRI, Dynamic Logic, Insight Express• Built actual and forecasted budget and spending plans across client’s brand portfolio for their internal usage and separate plans for larger Starcom MediaVest Group needs to leverage efficiencies in the marketplace• Member of DISCUS Digital Task Force on behalf of spirits parent company to stay on top of 21+ compliance and legal issues facing the industry (lead Online Behavioral Advertising implementation - one of first within Starcom)• Equipped client’s media management team with digital leadership action plans to create model for global client teams

Strategy and tactical planner and buyer of digital, mobile, print and out-of-home campaigns for Purina, Kellogg's and Beam Global Wine & Spirits. Extensive experience in digital and mobile platforms. Collaborated with various internal and external teams (research, creative, legal and client) to produce successful and measurable campaigns.• Planned and executed digital, mobile, print and out-of-home campaigns that provided successful results against sales• Achieved increase across various client digital budgets by successfully recommending, buying and managing multiple first-ever custom digital and mobile campaigns (eight online and two mobile across three brands). Advertising included rich media and video executions within various environments such as social networking, gaming, video, entertainment, portals, etc. • Point person for collaboration and correspondence across multiple agency teams: research, creative, strategy, planning, legal and client teams. Delegated roles and responsibilities, developed accountability and project timelines and proactively managed client needs and expectations. • Managed multi-million dollar digital partnership on day-to-day basis; partnership listed as an Elite List Honoree of the 2008 Starcom Global Product Review. • Maximized work efficiencies by leading improvement projects across strategy, planning and buying for digital and out-of-home processes. Developed a training manual along with new and improved internal and external procedures focused on communications between Starcom teams, vendors and clients. • Lead planner and buyer for a client’s first-ever e-coupon digital initiative that included national and localized component raising awareness and support of the larger client program