Promoted to develop and lead the strategic vision for the commercial enterprise and bring the Sales, Marketing, and Revenue Strategy departments together to drive portfolio results. Reports to the COO, managing 16+ to support all Sales, Marketing, and Revenue Strategy functions for the branded and independent portfolio.Leadership: Developing internal and external talent by: ○ Utilizing mentorships, professional certifications, and cross-departmental skills training○ Finding new talent by hiring talent with soft skills, then training and developing○ Using workshops to expose the team to commercial disciplines and revenue ambassador program Collaboration: Unifying the business by:○ Facilitating a monthly commercial strategy meeting to bring all disciplines together ○ Holding weekly commercial strategy calls for the properties that cover sales, marketing, and revenue strategy, which has effectively eliminated individual calls ○ Reformatting action and business plans to reflect this holistic commercial approachCollaboration: Works alongside the business development team to source new hotel deals Collaboration: Re-gains market share and stabilizes struggling properties in 45 days or less by partnering with “focus” properties to develop strategic action plans, initiate monthly calls to discuss results and performance, and provide additional property-level support Operational Excellence: Significantly re-vamped and created efficiencies with the budget and business plan processes by leveraging a single platform that provides improved accuracy and ease of completion

Leadership: Built property-wide culture of Revenue Excellence, outperforming respective markets during the pandemic and recording record revenues in 2022 by:○ Rolling out initial Revenue Management 101 training and ongoing RM webinars with rotating topics, educating property-level teams on team importance in the process○ Creating an RM Champion program to develop and mentor RM talent at the properties○ Providing Revenue Excellence dashboards to each property to visualize property-specific KPIsLeadership and Collaboration: Eliminated silos and aligned revenue efforts across sales, marketing, and rev ops by establishing a holistic revenue strategy, integrating sales and marketing into a new weekly RevMAX meeting, delivering business plan roll-ups, and including Sales as a stakeholder in the revenue process Collaboration: Governed communications with owners during pandemic, providing updates and insight into impacts, revenue performance, and strategy to keep aware and informedOperational Excellence: Originated forecasting and budget processes across the org that used a business plan format that was more detailed and comprehensive, accurately illustrating the strategy for the yearOperational Excellence: Increased conversion by enabling property-level evaluations based on set parameters and established a streamlined process for central approvals when necessaryRevenue Strategy and Op Ex: Drove numerous corporate revenue initiatives, such as the Nor1/RoomDex upsell platform, which increased upsell conversion by automating the processRevenue Strategy: Set the strategic vision and transitioned the branded portfolio from utilizing 3rd party revenue support to an internal infrastructure that increased hotel performance Critical Analysis: Mitigated revenue shortfalls to protect profitability by anticipating trends or threats and then partnered with property leads to make operational and labor expense adjustments

$165M privately held hospitality development and management firm with 35 US properties, including Marriott, IHG, Hilton, Carlson, and Choice Hotels. Hired to create the Revenue Strategy department from the ground up, developing and overseeing all RM processes and administering digital strategies. Reported to the COO managing 5. Leadership and Collaboration: Elevated property RM knowledge by facilitating RM 101 training and ongoing quarterly education calls to share insights into performance, trends, and digital marketingCollaboration: Interacted with ownership groups and built relationships with capital partners to provide ongoing insight into strategy, property performance, forecasts, and SOPsOperational Excellence: Promoted innovation through Kalibri Labs Hummingbird Platform, benchmarking performance against competitors and other KPIs like forecast accuracy, value index, and COPEOperational Excellence: Established a more effective and accurate budget and forecasting process by moving to day by day by segment and rewarding properties with the best forecast accuracy Operational Excellence: Redirected $350K+ in annual revenue after the successful transition from third-party revenue management to the new centralized structure

Initially hired as a GM and promoted into a new corporate RM role due to reputation as a revenue leader, consistently exceeding revenue goals and outperforming the company’s respective markets, providing the company with the confidence to entrust building out an RM Department that could support the entire portfolio.Applied finance skills and administration experience in building all Revenue Management processes, procedures, and strategies to optimize revenue for 30+ Pacifica properties. Consistently showcased outstanding performance, leading the portfolio to record metrics in 2015 exceeding $152M+ in revenue, 79.4% occupancy, $163.20 ADR, and $135.61 RevPAR (up 7% YOY). Reported to the VP of Revenue, managing 3 resources. Leadership and Collaboration: Established an org-wide culture and program on RM that exposed property-level teams to RM via training, identifying team members interested in RM, and developing interested talent into an RM role, adding bench strength for the department as it grew.Operational Excellence: Led Roomkey PMS implementation, transitioning 24 properties to a new PMS, enabling a consistent tech stack throughout the portfolio with improved functionality at a reduced cost Acquisition Integration: Onboarded 9+ acquisitions to the portfolio and ensured a quick return to fair market share by overseeing “focus” properties