When is a Strategist Not (Just) a Strategist?When they also make the work. That’s where I found myself for 11+ years at Google, developing new ideas using the latest & greatest technology. But instead of handing the strategy off to creative teams—I made the magic myself, pressure-testing hypotheses to ensure advertisers had the right guidance to make great ads. This combination of analysis & action helped define my sweet spot as a Strategic Creative Specialist. When I work with the world’s top brands, I start with questions…and then I diagnose challenges & offer solutions using bespoke combinations of industry trends, ad effectiveness guidance, video experimentation, pre-production consultation & post-production editing. This helps clients see what they can’t see on their own, so they get what they want and more importantly, what they need. By feeding data into creativity & creativity into data, my client’s storytelling becomes less literal, more expansive, and ultimately, drives better results.Some may see our AI-provoked, privacy-driven, multi-platform, multi-screen video universe as complicated; I see it as the inevitable & awesome future, the lab where we navigate ambiguous situations & unlock meaningful results. My approach is proven—by using quantitative & qualitative methodologies that blend insight with instinct, I’ve changed the creative direction & business trajectory for some of the world’s hottest brands. I love working with teams who want to learn & make something better; for brands, for teams…for people. That’s why I’d love to work with you. Give me a shout if you want to chat about a potential project--I would be happy to help.
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FounderJeff Miner Advertising Jan 2023 - PresentNew York, New York, United StatesJeff Miner Advertising is a boutique creative practice that offers strategy guidance, creative consulting & video development services. Want to make something better? Let's chat.Currently working with: David Yurman & GetYourGuide.
Frequently Asked Questions about Jeff Miner
What company does Jeff Miner work for?
Jeff Miner works for Jeff Miner Advertising
What is Jeff Miner's role at the current company?
Jeff Miner's current role is Founder.
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Jeff Miner
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Jeff Miner
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