When is a Strategist Not (Just) a Strategist?When they also make the work. That’s where I found myself for 11+ years at Google, developing new ideas using the latest & greatest technology. But instead of handing the strategy off to creative teams—I made the magic myself, pressure-testing hypotheses to ensure advertisers had the right guidance to make great ads. This combination of analysis & action helped define my sweet spot as a Strategic Creative Specialist. When I work with the world’s top brands, I start with questions…and then I diagnose challenges & offer solutions using bespoke combinations of industry trends, ad effectiveness guidance, video experimentation, pre-production consultation & post-production editing. This helps clients see what they can’t see on their own, so they get what they want and more importantly, what they need. By feeding data into creativity & creativity into data, my client’s storytelling becomes less literal, more expansive, and ultimately, drives better results.Some may see our AI-provoked, privacy-driven, multi-platform, multi-screen video universe as complicated; I see it as the inevitable & awesome future, the lab where we navigate ambiguous situations & unlock meaningful results. My approach is proven—by using quantitative & qualitative methodologies that blend insight with instinct, I’ve changed the creative direction & business trajectory for some of the world’s hottest brands. I love working with teams who want to learn & make something better; for brands, for teams…for people. That’s why I’d love to work with you. Give me a shout if you want to chat about a potential project--I would be happy to help.