Co-founder of full-service media planning, buying and analytics agency.

- Partner closely with advertisers to develop and execute performance and ROI-focused digital marketing initiatives- Execute campaigns across Paid Search, Shopping, Display and Remarketing, Email and Videochannels, as well as Google Analytics implementations

- Clients included Hewlett-Packard, Government of Ontario, OLG, Kia, Microsoft, Fountain Tire- Fostered strong relationships with clients through developing an in-depth understanding oftheir business, while clearly communicating and reporting on campaign results within thecontext of their objectives- Developed proposals and executed on Paid Search, Shopping, Video, Gmail, Display andRemarketing programs, while co-ordinating with local and international agency offices andclient stakeholders- Developed and implemented automation of recurring agency tasks and reporting, significantlyincreasing agency efficiencies and resources available for data analysis, campaign managementand strategic development- Acted as internal agency resource and subject matter expert relating to Google Analytics- Supported business development through assisting in the research, development andpresentation of new business pitches- Championed the introduction of, and supported executive management with, the successfulnegotiation of new Canada-specific Hewlett-Packard retainers- Lead group and one-on-one training sessions for immediate reports and all junior-level staff- Participated in and acted as a joint-hiring manager responsible for the hiring of approximately adozen new staff members

- Clients included Canon Canada, Sobeys Inc., Comwave Communications, SickKids Foundation,Johnston Equipment Ltd.- Developed proposals and executed on Paid Search, Email Marketing, Google+ Local, GoogleTag Manager and Web Analytics recommendations based on strategic reviews of client/prospectobjectives and audits of existing web properties and online marketing programs- Optimized Paid Search accounts through the creation of new campaigns, keyword research andexpansion, budget allocation and refinement of keyword bids, creation of ad copy and landingpage tests, and audits of landing page URLs- Managed Display Advertising and Remarketing campaigns through updates to placement lists,testing new ad variations and audiences, and providing key insights and recommendations toclients- Implemented Google Analytics on client websites, including cross-domain, eCommerce andevent tracking, and the creation of goals and goal funnels to enable accurate data measurementand analysis- Liaised with internal and external teams to ensure efficient, organized and timely execution ofall projects- Supported Business Development through pitching new leads and cross-selling services toexisting clients- Managed and trained direct reports in Email Marketing and Paid Search roles

- Clients included The Reader’s Digest, OgilvyOne (Cogeco, Ministry of Economic Development& Trade), Wunderman (Ford, Microsoft), Dentsu (Toyota)- Built and maintained strong relationships with new and existing clients- Lead client meetings, presented strategy and reported results in context of client objectives- Pitched potential clients on email prospecting and deployment services- Developed email marketing proposals and recommendations; coordinated and executed emailmarketing campaigns to clients’ customer and prospect databases- Brokered email list rentals between clients and email list owners- Contributed to corporate blog on topics related to email marketing

- Clients included Alliance Films, Odeon Films- Assisted with the organization and coordination of all activities within the agency relating toclients’ print advertising accounts

- Clients included Alliance Films, Odeon Films, Sony Pictures, Maple Pictures- Responsible for buying advertising space within newspapers nationwide- Assisted broadcast department with research when creating and developing media plans