Jeff Pfeifer Email & Phone Number

Texas, United States

Purchase, New York, Us

Purchase, New York, Us

Evolved the Baked brand strategy by pivoting its focus from solely permissible driven efforts to a dual strategic approach, also focused on integrating into Core brands Retail & Media efforts.Led the strategic and tactical execution/sell-in of Baked’s first-ever LTO, Buffalo Chicken Sandwich. Collaborated with the Lay’s brand team & broader cross-functional partners to ensure consistent messaging, as well as strong Retail execution, in-line with Lay’s Summer sandwich program. Partnered with the Lay’s brand team to launch the first-ever national Baked Lay’s media effort, integrating into the broader Lay’s sub-line campaign in Q4, 2022.Management of one direct report, assisting with both Baked and permissible portfolio driven initiatives. Supervised a Baked summer intern, resulting in full-time offer to return in 2023.

Burlington, Massachusetts, Us

Led the strategic development and execution of first permanent line extension in 10+ years, Dr Pepper & Cream Soda. Rallied a cross-functional team of 10+ members and aligned the commercial organization on sell story and KPIs. Dr Pepper & Cream Soda was the #1 CSD innovation of 2020 in retail sales, #1 Food & Beverage innovation within IRI's Pacesetters report, and a 2022 U.S. Nielsen IQ BASES Breakthrough Innovation award winner.Spearheaded strategic planning and tactical execution of Dr Pepper’s largest annual campaign, College Football, for 3 consecutive seasons. Collaborated with a team of 15+ cross-functional team members to plan over $60M+ in marketing support, resulting in Retail sales and in-store Display growth. Fansville creative campaign won a Silver Effie Award in 2022 for Sustained Success in the Products category. Developed a strategic approach to enhance annual Dr Pepper Tuition Giveaway, securing alignment through leadership to increase donation amount by 2x, as well as increased marketing investment of 5x to help resonate and reach the younger A18-34 audience; key objective and target for the Dr Pepper TM.Worked with IRI and Insights team to develop a research study to uncover key consumer insights and the role each margin pack plays within the CSD category and Dr Pepper TM to help inform Commercial, Sales, and RTM teams and drive incremental sales growth.

Burlington, Massachusetts, Us

Partnered with Mondelez to establish the first co-branded, licensed Crush flavor, leveraging the equity of the Sour Patch Kids franchise and Crush brand to reach the younger consumer; launched in October, 2020Collaborated with Insights team to understand Schweppes competitive differentiation to market leader, Canada Dry, resulting in a revised strategy around mixing and Distribution gap closures in key markets.Established distribution gap scorecards to help rally and hold RTM and Commercial teams accountable,resulting in immediate retail sales across both the Crush and Schweppes business.Responsible for ongoing business analysis, monthly reporting, and quarterly business reviews with senior leadership.

Plano, Tx, Us

Managed agency relationships with Initiative (Media) and The Richards Group (Creative) to establish clear and defined learning agendas to answer key brand, media, and content specific questions to inform future planning initiatives and drive greater ROI efficienciesCo-led a partnership with Datorama to provide more timely data insights and analysis to ensure Brand teams were getting updates and insights to action against in a quicker time frameCollaborated with CSD counterpart to ensure consistency across all CSD and non-CSD brands in reporting deliverables and KPIsWorked across Snapple, Canada Dry, Schweppes, Motts, Clamato and Straight Up Tea to measure $40M+ in national and local media spend

New York, Ny, Us

Accounts: Dr Pepper (Regular, Diet, Cherry and Ten), Crush, Schweppes, Canada DryLed and executed an OMMA award finalist program leveraging influencers to showcase and amplify Dr Pepper’s “Pick Your Pepper” campaignOversee the strategic development and implementation of digital campaigns & establish workflow processes across the Dr Pepper Snapple Group portfolioHandle day-to-day client communication and provide digital expertise through the development of POV’s surrounding industry trends and first to market opportunities

New York, Ny, Us

Accounts: Dr. Pepper (Regular, Diet, Cherry, and Ten), Crush and SchweppesContributed to increase in Dr Pepper sales, surpassing Mountain Dew as the #3 CSD beverage in 2015Collaborated with broadcast and strategy teams to develop innovative, holistic campaigns for Dr Pepper & its various sub-brands (Cherry, Ten, Diet)Managed two direct reports by ensuring campaign deadlines, budgets, media mix and programs proposed aligned with client objectives

London, England, Gb

Key member in strategizing first-to-market, award-winning SKYY Vodka and Uber digital partnership with reward-based mobile platform (Kiip)Leverage insight to key data sources and industry trends to discover new, first to market opportunities that support the client's objectives.Communicated with various media channel teams to develop and create seamless, multi-million dollar strategic & tactical recommendations for the Campari Liquors, AM/PM, Arco and Bare Escentuals clientsSupervised one-direct report including training, development and management of day-to-day responsibilities

London, England, Gb

Assisted in the development of strategy, tactical recommendations and implementation of digital campaigns for multiple multi-million dollar accounts such as Campari Liquors, Bare Escentuals, AM/PM, Arco and Cisco (WebEx)Compile digital monthly reports and end of campaign reports to portray campaign performance, help renew contracts and secure additional revenue for 2014 campaignsEstablished recurring company-wide philanthropic volunteer efforts with the LA Food Bank and Toys for Tots drive. Managed the company softball teamExperience in global expansion, international vendor relations and development of tactical media plan's for WebEx expansion (U.K., France, Germany, Spain and Australia)

Dedicated, hard-working MBA student concentrating in Marketing.Member of the Denver University Marketing Association (DUMA)Marketing classes include: Digital Marketing & Buyer Behavior which focused on creating an E-marketing plan and analyzing consumer purchase decisions.Interested in pursuing a career in Brand Management and Advertising

Greenwood Village, Colorado, Us

Investigated best practices within the wireless industry and conducted preliminary market research of all national wireless providers.Developed a bench-marking survey and presented results to senior-level executives.Compiled Excel spreadsheets and graphs evaluating various metrics related to customer acquisition, churn and retention rates.

Denver, Co, Us

Supported account directors by compiling research about prospective clients and putting together proposals for account teams to use with prospective clients.Assisted with game-day operations for the Denver Nuggets (NBA), Colorado Avalanche (NHL) and Colorado Mammoth (Major League Lacrosse).Directed consumer giveaways/promotions and report results to clients.Compiled primary market research to support a multi-million dollar marketing contract renewal proposal for MillerCoors.

Conducted preliminary market research about the Nano-technology industry and evaluated leading competitors within the precious metal and luxury automobile sector.Developed recommendations and strategies for entering the precious metal and luxury automobile markets.Created a market research overview and contributed to the development of a marketing plan which was used to support pitching a multi-million dollar contract with companies such as Hublot, Ferrari and Tiffany and Co.

Conducted an evaluation of current and needed resources to implement a Professional Volunteer program, created matrix showing results and presented findings and recommended possible strategies to senior leadership. Investigated best practices within the industry and utilized information to compile a readiness matrix for each individual department within the organization.Analyzed interviews with approximately 15 Goodwill executives and middle managers to establish a baseline of the organization’s readiness for the programs implementation.

New York, Ny, Us

Responsible for compiling weekly Sigma reports to confirm commercial spots aired in proper time period and analyzed results of these spots.Composed competitive spend spreadsheets evaluating all competitors’ yearly spend and market awareness compared to Conoco Phillips and presented results to account director.Accurately ran reach and frequency reports analyzing target market viewing daily.Gained extensive experience with digital reporting through managing successful completion of weekly reports.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science, Business Administration: Marketing And Management, Minor In Sport Management

Marketing And Management

High School Diploma