Jeff Rader Email & Phone Number

Walnut Creek, Ca

I advise clients on communication strategies and plans focusing on internal messaging and external brand that achieve business goals and objectives.Specifically,- I created an approach to data literacy for a client, defining the objectives, intent and building blocks that supported the change in company culture toward data use.- I developed a visual identity supporting a client’s brand which was used public presentations, on the website and electronic material. Advised leadership on public speeches. I was the liaison between the media and the client at public events. I also created PR campaigns and media events promoting the client image. - I created an internal awareness campaign for the software rollout at an alternative energy company resulting in 85% adoption within the first week.- I rebranded an external presentation for a financial investment firm. Reorganized the content based on audience needs resulting in 30% more client interest.

Fostered relationships with various global businesses and provided support for content development. Managed content for the company’s 300-plus page website and social properties. Created and implemented digital media plans for events and major announcements. Managed the editorial calendar, story and image selection, content development, copy editing and publication.

Created opportunities for the CIO and IT leadership team to communicate information technology strategies to external audiences and Chevron's employees. Collaborated with the public affairs department to develop IT messages and support business strategies promoting Chevron's information technology.

Implemented communications plans across Chevron's IT and Chevron through communication practices and integrated messaging. Developed communications initiatives to manage and shape the IT image as a solid business partner delivering Chevron's technology strategy.

Directed all corporate communications, branding and marketing through strategic analysis and planning. Promoted the company through the press, advertising, and magazine and web editorial. Managed and created all customer-facing collateral including the website, e-mail campaigns, ads and tradeshows.

Managed cross-functional teams of designers, video specialists, writers, multimedia experts and consultants. Responsible for internal communications, strategies and plans focusing over 19,000 employees on the company's brand and strategic goals. Provided communications leadership for company shareholder and management meetings. Created high-profile projects and collateral used by customers and employees.Directed online communications, web strategies and branding for company website consistent with corporate strategy. Managed content and user experience for over 27 million pages. Realigned corporate communications strategies and promotions for web-based delivery.