Jeffrey Cattel Email & Phone Number

Hartford, Ct, Us

Hartford, Connecticut Area

Oversee integrated marketing strategy (SEO, paid search, paid media, email) for 18 service lines. Develop messaging tailored to B2B and B2C audiences. Led evaluation and implementation of marketing operations tools, including digital asset management system, physician directory, and HIPAA-compliant analytics. Analyze campaign performance and present quarterly performance reports (including insights and emerging marketing trends) to leadership. Collaborate with agency partners on campaign… Show more Oversee integrated marketing strategy (SEO, paid search, paid media, email) for 18 service lines. Develop messaging tailored to B2B and B2C audiences. Led evaluation and implementation of marketing operations tools, including digital asset management system, physician directory, and HIPAA-compliant analytics. Analyze campaign performance and present quarterly performance reports (including insights and emerging marketing trends) to leadership. Collaborate with agency partners on campaign development, media planning, and paid strategy. Audit marketing assets to ensure compliance with corporate branding. Show less

Greater New York City Area

Lead content strategy and development for Condé Nast’s digital health magazine (SELF) across social media platforms. Supervised social media marketing team, recruited new talent and expanded team from 3 FTE to 7 FTE. Managed budget and resource allocation.

Greater New York City Area

Led team of writers and editors (5 FTE), coordinated daily coverage, and edited content. Launched news and trending vertical. Developed the vertical's content strategy and voice.

New York, Ny

Supervised and mentored assistant editor and editorial interns. Developed and launched the brand's social video strategy. Wrote and edited content for health, food, fitness, and general lifestyle verticals.

New York, Ny

Led day-to-day editorial operations of two business-to business publications (Corporate Learning Network and HRIQ) that covered corporate learning, training, and HR.