Conduct research on B2B market trends and any competing brandsProvide actionable overall market and customer insights to address key strategic questionsEvaluate customers’ online behavior and provide insights and recommendations for further enhancements to the client experience (specifically related to our LAVNCH platform)Analyze data utilizing HubSpot, Wordress, Brand Watch, Google analytics and other various platformsConduct A/B and Multi-variate tests communicating results and providing recommendationsPrepare detailed reports on consumer behavior, competitors’ activities, and efficacy of rAVe’s marketing performance including activities, outcomes and salesDevelop/automate regular reports and complete ad-hoc analytic requestsAdvise other marketing functions (newsletters/website, social media strategy, new product offerings, competitive analysis) regarding customer and market data as necessaryDevelop presentations to present marketing and consumer insights to the leadership team, marketing and sales departmentWork with marketing team to develop marketing strategies

Manage, update, and build new and existing company metric dashboards using Power BI for corporate leadership.Fulfill all data pull requests using SQL, Microsoft Dynamics AX, and Power BIServe as primary data liaison between Gregory Poole and Cat for company-wide data pulls and studiesResponsible for all data cleanup and data health assignments as requested by Gregory Poole and Caterpillar

Product Management Certification program with focus on digital product development using Agile and Scrum methodologies through Jira and other tools, as well as analytics using SQL and Tableau. Other skills include user stories, prioritization, building product roadmaps, MVPs, vision and mission, data analysis, user inputs, and more.

• Create and edit video for corporate marketing • Build and manage corporate paid search and paid social ads for company Brand Awareness• Create and edit photos for corporate websites

• Create and edit videos for company marketing materials • Manage oversight of company website redesign. Write copy and work with graphic designers on layout of new web-site• Design marketing materials and campaigns for existing and potential clients highlighting benefits and value proposi-tion of company’s software • Writing copy for website publication and email marketing campaigns• Build ads and manage company Facebook and Google ad accounts • Conduct virtual and in-person interviews with SMRT customers for marketing distribution

• Manage 8-client portfolio with monthly budgets exceeding $250,000• Create and execute monthly budgets and social media strategies for e-commerce companies on multiple social media platforms including Facebook, Pinterest, and LinkedIn • Build out customized campaigns, audiences, and ads for social media advertising, with a focus on Brand Awareness, Lead Generation, and revenue growth • Manage customizable Google Data Studio reports for each client for presenting weekly and monthly performance metrics• Audit potential clients’ social media portfolio for potential business partnership

· Write copy for e-newsletters for Engaged Media’s digital publications · Manage development team based out of India· Manage email lists totaling over 300,000 users · Coordinate all email marketing and email acquisition for Engaged Media· Manage company’s digital sales portfolio · Design and build email campaigns partnering with business partners to grow company subscribers and advertiser revenue

▪ Coordinate all digital publishing for Intermarkets owned publications ▪ Write blog copy for company owned-and-operated websites ▪ Manage websites with a combined 157 million annual page views ▪ Manage Facebook pages with a combined audience of 8 million people ▪ Design Facebook ads and create unique audiences for campaign targeting▪ Manage Facebook advertising budget of over $5,000 ▪ Manage and send company newsletters to over 300,000 people▪ Manage editorial process for external writers ▪ Manage Facebook and Google analytics to determine reach, SEO and campaign effectiveness