In charge of all customer and vendor facing activities for Lifting Equipment Store (USA). LES USA supplies premium branded Lifting Equipment, Rigging Gear, Fall Protection, and Material Handling products. Our range of products is exceptional and comprehensive and provides our customers with a complete online lifting equipment shop environment, where ultimately we hope they will be able to acquire everything they need.Our key products include Chain Hoists, Machine Moving Skates, Lifting Jacks, Fall Protection Gear, Forklift Attachments, and Drum Handling Equipment.

In charge of all operational and sales aspects of an industrial online distributor of lifting equipment and accessories. In charge of the following activities:Accounting and bookkeepingCorporate governanceCustomer service – inquiries, quotations, order entry, follow-up, fulfillmentCustomer credit research and approvalsVendor management – inquiries, technical support, order placement and follow-up, pricing, terms and conditionsHandled the initial corporate set-up, continuing business management, and transfer of company to new owners.

I led all functions pertaining to maintenance and growth of dedicated key accounts, increased brand loyalty and customer satisfaction, on-time delivery, pricing, agreements, and quality. I outlined the long-term vision and goals mapped with short-term strategies and action plans to achieve the goals. Measured performance and productivity against benchmarks and provided guidance based on results. Assisted management in developing action plans to improve performance productivity while maintaining quality service in all areas of customer service. I successfully moved the company from a yearly loss to 18% PBT as measured against sales in 2018, by implementing a combination of sales increases, margin and pricing optimization, and expense controls. Established communication and rapport with key accounts to improve customer service and brand loyalty, resulting in increased product feedback for enhanced design and quality improvements.

Led a group of 9 Sales Engineers and Sales Administrators for an international sensor manufacturing company. Customer base included automotive and aerospace clients. Key member of team that insured overall company compliance to QS 9000 and TS 16949 along with the overall ISO 9001 requirements. Develop and execute processes and procedures to enhance overall customer experience and increase staff productivity. Key interface between internal groups such as Finance, Engineering, and Production to outside clients. Review and prepare responses to major RFP's with airframe and other key customers.

Overall ownership of the high voltage and leaded capacitor product line businesses. Responsible for the creation and execution of the business plan that includes sales strategy, growth goals, and market targets. Monitor costing, pricing and overall profit of group. Drive Sales & Operations to meet established goals. Lead new product development teams and actions. Develop, implement and manage a “make or buy” model for high voltage capacitor products. Team with outside and inside sales to maximize results. Key account support and management. Develop reference design programs.

I managed the growth of business for Raycap's line of industrial based solutions. Planned & conceptualized various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability. Strategized and implemented marketing and customer service methods to grow sales and expand customer base. Identified new business opportunities and implemented new solutions within the existing customer base. Secured new accounts and expanded existing accounts to increase long term revenues and increased profitability by proactively identifying new opportunities. I implemented selling strategies to drive consistency and velocity throughout the sales process.

Recruited to revitalize sales, marketing, and product development for manufacturer of electronic surge protection devices. Directed business development, operations, finance, engineering, and product development functions. Managed outside sales force of direct and manufacturer’s reps through entire sales cycle. Negotiated strategic partnership agreements and customer contracts. Spearheaded development and implementation of sales tactics, marketing collateral, and product development. Led team of 6 direct and 10 indirect reports.

Led six major product teams and entire North American marketing effort for division with $200M in annual sales, $10M controllable SG&A budget, and overall P&L management responsibility. Served as primary worldwide contact for major global accounts, including HP, Dell, and Compaq. Developed and implemented division-wide marketing strategy; created solutions for multi-product sales opportunities; directed product management and business development initiatives. Provided oversight and direction for team of 7 direct and 23 indirect reports.