Jeffrey Jones Email & Phone Number

Richmond, Virginia Area

Greater New York City Area

My work with CSS includes the direction of agency-wide marketing including branding, website content strategy, social media strategy, and publication design and production. I work closely with our policy and advocacy team in the planning and execution of advocacy campaigns, including acting as campaign spokesperson, developing creative materials, and soliciting supporters. In addition, I co-authored original research in support of our policy goals and agency mission. Selected Accomplishments - Marketing and CommunicationsAs a result of my direction and content production, the CSS social media community grew by over 70%. Our website traffic increased by over 400%. Expanded design and layout concepts for agency research.Conceived and produced the CSS podcast Fighting Poverty Strengthening New York. www.cssny.org/podcast. Overhauled key sections of the CSS website.Produced numerous videos for advocacy campaigns, events, and program support. Hired and managed a small marketing team. Supervised interns on occasion. Selected Accomplishments - Policy/AdvocacyCo-authored a report detailing original research that demonstrated issues of racial bias in public transit fare evasion arrests in NYC. The report garnered significant press coverage and inspired the passing of city council legislation that requires transparency by the NYPD for fare evasion arrests and summonses. Presented our research to community groups across the city. Acted as a key member of the CSS campaign to bring a low-income discount, #FairFares. Working with our Vice President of Policy and Advocacy, I helped to plan campaign events, create messaging, and guide strategic direction. Worked to recruit supporters included two NYC District Attorneys. Acted as campaign spokesman for media as needed.

Greater New York City Area

Long Island City, Ny

My work with Fortune as their Communications consultant includes:Website redesign project managementFortune News magazine design and layoutFortune calling card video conception and productionAnnual report conception, design, layout, and productionDirect mail appeal conception and designFall Benefit event marketing and designGeneral graphic design for events/campaigns

Greater New York City Area

The Fortune Society’s mission is to support successful reentry from prison and promote alternatives to incarceration. During my time at Fortune I have led all web, print, and social media communications initiatives for the agency. Nearly all agency print and online communications vehicles have been redesigned and traffic and participation have increased across the board. I have also produced regular photography and ideography for advocacy, awareness, and development activities.Selected AccomplishmentsRe-conceived and designed weekly email newsletter to be mobile responsive, easier to read and understand, and to drive traffic to Fortune’s main website. Open rates for this email have been climbing upward ever since (14% higher to date).Wrote copy for Fortune’s CEO, Vice President, Board Chair, and other senior leaders for outlets ranging from the White House blog to the Fortune Weekly email.Expanded and improved agency wide branding standards. Conducted trainings throughout the organization on how to implement the new standards and the importance of proper branding. Worked with leadership to ensure branding compliance.Designed and produced Fortune’s annual report.Produced the nationally read (over 16,000 subscribers) reentry magazine “TheFortune News” including soliciting content, editing, design, layout, andproduction.Conceived and Produced the advocacy video “Bring Alvaro “Khalil” Cumberbatch Home” as part of Fortune’s advocacy work to obtain the release of an employee being held by Immigration and Customs Enforcement. Khalil was release October 10th, 2104.Wrote and designed updated appeal letters which resulted in a noticeable increase in individual giving.

Greater New York City Area

Taught Sound for Performance and Media at BMCC instructing a very diverse student body. Class focused on gathering, creating and editing audio for clarity and audio storytelling. Students worked in Pro-Tools, conducted field recordings, and recorded in studio. Students also learned production management and planning.

Greater New York City Area

The Community Service Society of New York is a voice for positive action on behalf of more than 3 million low-income New Yorkers. My work with CSS has encompassed marketing strategy, graphic design, print production, video production, social media, and photography. Since joining CSS I have significantly increased our multimedia capability and production. Our social media community has grown by over 50% since I arrived and our web traffic has increased by nearly 400%. Selected Accomplishments Led CSS’s marketing campaign fighting for paid family leave in NY State. Created web, print, and social media content around the campaign. Conceived and promoted an email writing action to demonstrate our audience’s support for the bill. Conceived and produced graphic design and video content for the Paid Sick Days NYC campaign. Promoted the work through traditional and social media. My original video “Emilio” has received well over 16,000 views. In collaboration with the marketing team, implemented a marketing calendar to plan and track our content delivery. Designed print materials for local print outlets including NYC Metro, El Diario, and New York Amsterdam News.Managed hiring and work of outside video production contractors.Designed multiple reports working with the policy department to most effectively convey their messages. Interviewed clients and wrote testimonials about enrollment in the ACA.Worked with other departments to maintain design and branding standards.Helped to conceive and implement multiple social media campaigns.Initiated and managed Google AdWords campaigns to bring new traffic to CSS web properties.Organized photo shoots and produced photographs for publication covers and web products.

Produced pieces have aired on Maine Public Radio, New Hampshire Public Radio, KUT Austin, The Tavis Smiley Show and World Radio Switzerland. Vox pops, tape synchs, and other radio production for The New York Times, The Economist, Marketplace, Weekend Edition, the Canadian Broadcasting Corporation, All Things Considered, Snap Judgment, NPR News, and Antenna Audio.

Elmhurst, Queens

In the past year at Elmhurst Hospital Center I have expanded my role from producing a handful of graphics and providing technical support, to becoming an essential part of the communications team handling the nearly all media production and helping to develop new methods of internal communications. Selected AccomplishmentsCo-led a communications team charged, as part of a hospital-wide initiative, with improving customer service survey scores. Created and managed a quarterly employee forum, developed branding for the campaign including logo design, and created graphic advertisements for print and online.Created the “We are EHC” campaign that focused on telling the stories of hospital staff to address the lack of community among employees in our large institution. The campaign included print and video components. Developed new a internal communications policy to align the hospital’s internal communications methods more closely with the goal of improved customer/patient satisfaction by requiring a patient centered focus on all materials in public spaces, and by more closely monitoring and controlling the use of internal communications tools. Led a team to re-design the Queens Health Network (parent of EHC) intranet site to update its archaic framework and create a streamlined web portal for communicating important information to employees as well as serving as a resource for hospital data. Produced the short documentary “SAFE” in conjunction with the Social Work Department to highlight the role that Sexual Assault Forensic Examiners play at EHC for use in examiner training and for patient/customer education. Initiated and managed a major upgrade in the hospital auditorium’s audio/video system to greatly improve presentations and events in our largest meeting space.

Austin, Texas Area

My time at TACHC instilled my desire to work for a mission based non-profit organization. Originally hired for a short-term audio editing assignment, I developed a strong relationship with TACHC, creating a variety of web, video, and print content.Selected Accomplishments Conceived, scripted, produced, and edited educational and instructional videos on subjects ranging from board member training to network troubleshootingProject managed a major company website re-design including developing and reshaping external communications by utilizing social media and discussion groups.Created promotional materials and tradeshow booth graphics for multiple departments.Consulted with grant writers on planning for future media productions. Assisted in the launch of, and created materials for, a Community Health Center focused E-Learning website.

Graduate Certificate, Radio Documentary

Mfa, Theatre Sound Design

B.A., American Studies/Popular Cultutre