Jeffrey Defensor Email & Phone Number

San Jose, Ca, Us

Helping organizations realize business goals and grow.- Revenue Generation- Content Creation- Demand Generation

Gdańsk, Pl

UXPin is a SaaS design collaboration platform. We're a UX design tool that enhances the workflow experience. Create wireframes, build prototypes and collaborate. Quick, seamless and beautiful. We're designers designing for designers.- Built marketing stack in its entirety - Increased new revenue 100% mo/mo- Increased content engagement 10x- Increased revenue from PPC and SEM exponentially

Gdańsk, Pl

- Increased month/month revenue 2x- Grew social audience 4x- Increased month/month content consumption 8x- Improved email marketing click-to-purchase conversion 30%- Improved content-to-purchase conversion rate 20%

Gdańsk, Pl

Sunnyvale, Ca, Us

Responsible for growth via site conversion optimization, marketing automation, nurture email program, webcast program, and the 2014 AgilOne Data-Driven Virtual SummitSite Conversion OptimizationI was responsible for turning agilone.com into a lead gen tool. I increased the conversion rate 3x within 3 weeks of implementing the new design. With all those new leads coming in, we needed a better way to track those leads as they made their way through the funnel, that's where the new tracking processes that I designed came into play. I also managed our user and a/b test strategy, which delivered many helpful insights along the way.Marketing AutomationThe web is just the preface to the marketing story. In order to effectively judge engagement, I designed and built a quality lead scoring, tracking and analysis flows (and all the spreadsheets and formulas to go with them). Email MarketingI write engaging emails, tested and optimized for opens and clicks. I helped create the logic that determines who should receive our communications and how often. I also managed the automated engagement programs, dynamically sending relevant and helpful content at a cadence appropriate to the audience.Webcast ProgramI did it all short of presenting. I sourced speakers, developed content, built the landing pages, promoted the events, created the collateral, integrated GoToWebinar with Marketo, and managed nurture. AgilOne Data-Driven Marketing Virtual SummitI was the head of the 2014 AgilOne Virtual Summit, an online conference, it was a full day of actionable marketing insights featuring 30+ marketing personalities. I managed promotion, created collateral, wrote copy, designed the virtual environment, made sure that the speakers were promoting to their audiences and of course, tracked it all so we could use all those beautiful data insights in campaigns to come. 1300+ leads in 4 weeks.

San Mateo, Ca, Us

- Managed technical aspects of large scale Marketo reconfiguration- Managed site analytics for www.satmetrix.com and www.netpromoter.com- Created SEM strategies resulting in 3x increase in marketable leads- Developed brand identity for 2013 Net Promoter Conference- Provided web traffic and Marketo analysis to support Marketing-Sales process development- Designed various print collateral to support international marketing efforts

San Mateo, Ca, Us

- Functioned as the primary designer for all print and digital assets, taking projects from concept to execution- Designed and implemented content management system (CMS) based corporate site- Redesigned, implemented and maintained corporate website- Implemented marketing automation system (Marketo)- Completely redesigned corporate collateral (both digital and print) to align with corporate website- Responsible for designing printed collateral for use at various trade conferences- Managed vendor resources to assist in implementation- Responsible for designing/implementing/maintaining multiple microsites

Cerritos, California, Us

- Managed 1 photographer and 3 copywriters- Created web-based marketing campaigns leveraging magazine placement, and search engine optimization (SEO)- Developed e-mail based marketing strategies- Developed various html based customer facing e-mail templates- Worked closely with public relations and marketing teams for such brands as True Religion, Diesel, and J Brand.- Participated in 300% total company revenue growth in 2.5 years- Increased web traffic 400% (unique hits) over the course of 2.5 years- Participated in 400% increase in customer base over 2.5 years

San Jose, Ca, Us

- Designed and implemented a number of website user interfaces (UI’s) for a number of Cisco BU’s- Designed, implemented and maintained several interactive web based marketing devices (e-mail blasts)- Recipient of 4 Cisco Achievement Program Awards for management as well as design excellence- Worked closely with marketing/communication specialists in supporting various product-launch campaigns- Implemented web metrics to gauge site usage and user demographics

Moffett Field, California, Us

Bachelor Of Science (Bs), Electrical And Electronics Engineering

Education record