Pistil is an AI-driven market intelligence company that helps brands and retailers find new opportunities to grow.

Leading data science and customer insight to help build California's largest vertically-integrated, direct-to-consumer cannabis company.

Responsible for leading a team of data scientists to make marketing more effective and efficient, and to identify new areas of business growth worldwide.

Joining the company pre-IPO, built a world-class team of 60-person data science team spanning 11 countries worldwide and supporting more than $2B in revenue. Established measurement capabilities and services to grow relationships with the company's top clients. Developed a deep understanding of the value of the Twitter platform and its audience, contributing to the company's meteoric revenue growth. Also led user segmentation and other insight initiatives in support of user growth, reporting to Twitter's CMO.

Led advertising research for Americas region across all Google products, developing new techniques for helping advertisers make more rational marketing decisions.

Reporting to Worldwide CEO, key player in major client wins and the development of agency re-positioning. Established profitable analytics business unit in the U.S.

United disparate, 30-person research team for The New York Times and nytimes.com. Areas include web analytics, syndicated, custom, marketing, strategic research and product development research, database analytics and statistics. Awarded by Presstime magazine for "accelerating NYT digital transformation".

Led communication planning research and television/digital buying research for Procter & Gamble's North American brands. Core member of P&G global team charged with developing next-generation marketing research solutions. Led and deployed meta-analyses about digital behavior and marketing effectiveness that created measurable change in behavior among P&G brand managers.

Employee number six at what became the market leader. Ran client services and research development. Also created Dynamic Logic's cross-media research, developing the methodology, managing the business and creating a new, multi-million dollar revenue stream.

Developed a range of research products and built research team supporting major clients including General Motors, Hewlett Packard, Continental Airlines and Procter & Gamble. Research services developed included usability testing, marketing analytics, and competitive analysis.