Jeff Hadden Email & Phone Number

Bedford, Massachusetts, United States

Led all of iRobot’s Subscriptions & Services business, including roadmap, P&L, goals development, growth, and marketing, growing margin by 8x over 2 years.• Implemented experimentation, pricing strategy changes, messaging enhancements, and product line expansion to improve attach rate KPI on extended warranty business by 49% since launch.• Drove innovation within the subscription program by adding refer-a-friend, multi-robot discounts, abandoned cart emails, reviews, annual billing, and offers page.• Led expansion of welcome & nurture, implementing self-serve features, and developing proactive care outreach, growing subscription CSAT by 18 points & NPS by 25 over 20 months.• Built an email campaign to solicit reviews, utilizing SQL skills to analyze user data and identify happy subscribers, which drove ratings 13% higher than the benchmark.• Led a corporate task force to help re-orchestrate the company's strategy at the request of the CEO.• Hired, mentored, and managed three teams, including product managers and people managers.

Bedford, Massachusetts, United States

Led extended warranties & accessory subscriptions including roadmap and P&L, but also gained primary product role within robot subscription business.• Developed key consumer experiences to reduce churn & created new offerings to increase lifetime value of subscribers driving 2.5x subscriber growth from Y1 to Y2.• Introduced marketing improvements, international expansion, increased CRM usage, and new service plans to grow extended warranty service into a $3M business in the first full year.• Trained and managed 1 product manager.

Greater Boston

Consulted for various companies while I searched for my next full-time opportunity.• Developed a research panel playbook for a consumer products company that is aiming to learn about its consumers via connected devices.• Evaluated global marketing campaigns for a clincial trial software company and recommended improvement opportunities.

Greater Boston Area

Recruited into the product management organization to lead high priority Internet of Things (IoT) brewer launches.• Created Keurig’s first connected brewer, including hardware and software, influencing $1B+ in partnerships.• Managed the creation of a new consumption-triggered coffee pod subscription service to address consumer needs and drive higher retention.• Designed app’s experiences, developed requirements, and refined UX and product features after testing & conducting user research. • Orchestrated the design, launch, and administration of the Connected Brewer Panel, an analytics platform that was the first in-home point-of-consumption data source in CPG history.

Transitioned into product management to develop Keurig’s first IoT brewer and companion app.• Introduced pre-release version of the company’s first IoT brewer for a research panel of 15,000 people, generating 19M data points and leading to key customer insights.• Planned app’s consumer features, architected the user experience, collaborated with engineering, aligned stakeholders, and directly managed the product owner, creating Keurig’s first self-developed mobile app.

Greater Boston Area

Hired to bring food and technology marketing expertise to Keurig to explore and launch connected brewers. • Created 1K consumer research panel as MVP using extremely limited funds and resources resulting in the CEO commissioning a larger multi-million-dollar panel.• Acted as chief storyteller for connected brewer platform, presenting vision to dozens of senior leaders & stakeholders, including C-level executives, leading to program being named as one of Keurig’s top 14 initiatives.• Delivered a product roadmap of consumer features, new hardware, e-commerce opportunities, and innovative business models based on customer needs, company strategy, and financial opportunities.

Greater Chicago Area

Promoted to lead Motorola’s top account, Verizon. Collaborated with Verizon to maximize sales through merchandising, promotions, training, Web presence, incentive programs, and co-branded advertising.

Greater Chicago Area

Managed highest profile smartphones within the company's portfolio, designing research plans, creating product positioning, guiding copywriting, and directing creation of critical marketing components.• Influenced product roadmap by using consumer insights and trends to suggest an extra long battery life device, leading to DROID RAZR MAXX launch and position as the only device to outsell iPhone at Verizon in Q2 2012.• Conducted interviews and engaged journalists at product launches and at CES at the request of senior leadership

Glenview, Il

Managed several brands by leading cross-functional teams, architecting campaigns, analyzing business performance, identifying consumer insights, and redesigning packaging graphics & structures.

Bethesda, Maryland, United States

Twice promoted first in class in order to lead teams at small (50 person) strategy consulting firm.

Master Of Business Administration - Mba, Marketing

• Graduated with High Distinction

Bachelor Of Arts - Ba, Economics

• Graduated with Distinction • Echols Scholar (top 9% of entering class) • Study abroad (Hispanic Studies in Valencia, Spain)