Jeffrey Heid Email & Phone Number

Santa Clara, Ca, Us

Santa Clara, Ca, Us

Silicon Valley, California

Silicon Valley, California, United States

Volunteer board member of the Silicon Valley chapter of the AAF, working to rebuild and revitalize the local advertising community.

Silicon Valley, California, United States

Clients: Hormel Foods, Seagate, SimpliSafe, Henkel, Alcon, Church & Dwight, Kitty Hawk, Qorvo, City of Union City, Santa Clara County, Anaplan, BMW Brands: Skippy Peanut Butter, LaCie, Purex, Renuzit, Jennie-O Turkey, SPAM, Columbus Craft MeatsResponsible for leading an agile marketing team of copywriters, paid media managers, and content strategists that conceive, manage, and optimize branded content campaigns and executions for a wide range of enterprise, mid-range, and startup level clients.Crafts overarching creative vision for multi-channel, adaptive content strategies built on clear, approachable stories that connect with culture, speak to trends, and amplify brands in creative and unexpected ways.Develops brand characteristics and associated tone, grammar, and punctuation guidelines to ensure consistency at every customer touchpoint.Leads workshops with key client stakeholders to determine "the why" behind the brand.Mentors teammates throughout projects to elevate their growth in critical thinking, attention to detail, and creative writing excellence.Serves as producer and script manager onset for creative video productions. Helps shape unique voices and perspectives, ensuring that our editorial, social, and digital channels elevate our services and strengthen connections with brands.Tackles every project strategically with a reader/user-centered approach. Collaborates with cross-functional teams to solve complex problems and ensures that work meets all brand objectives.Assists with client proposals, work breakdown structures, timelines, and creative briefs.Experience with AI prompting tools such as Midjourney, Runway, Adobe Firefly, and ChatGPT.Accomplishments:• Written or collaborated on 40+ live action or animated video scripts.• Created Amazon and Walmart e-commerce strategy for 25+ brands.• Developed multiple brand guidelines in municipal, tech, and food industries.

San Jose State University

Overseeing logistics of literary readings for 35+ authors, including press releases, website copy, social media, marketing, advertising contracts, and grant writing.Accomplishments• Organized and led the CLA Cultural Archive Digitization Project, designed to preserve 30 years of South Bay literary history• Designed graphic email communications through Constant Contact for 30+ literary events to draw 90+ average customers• Collaborated with fellow social media team members to create a volume of thought-provoking and distinctive literary content to maintain and foster interest in the literary community

San Jose State University

Included collaborating with a team of tutors to teach San José State University's undergraduate and graduate students in 30-minute, one-on-one learning conversations to teach them learn new writing concepts to help with their personal and professional writing, such as essays, emails, cover letters, and other types of professional writing.Accomplishments• Co-wrote and presented "Lightening the Mood: Leveraging Play to Motivate Students and Tutors in a Professional Environment" at the 2014 Northern California Writing Center Association Conference at Sonoma State University• Co-wrote and presented "The Startup Company: Re-visioning and Marketing the Writing Center to Engage and Enthrall Stakeholders" at the 2016 Northern California Writing Center Association Conference at Santa Clara University• Crafted 3 new end-user "Homegrown Handouts" to broaden scope of Writing Center’s online resources• Storyboarded, wrote, and created inaugural online virtual tutoring session entitled "Creating an Arguable Thesis Statement" to facilitate external student learning and fill resource void for professors• Created and presented 1 new workshop to teach SJSU students to maintain a professional online presence

San Jose

Included designing and instructing a college freshman composition course, English 1A; creating lesson plans, determining readings and homework; assigning, assessing, and grading student writing; and engaging and facilitating class discourse to teach students that they have ideas, those ideas are important, and there are a myriad of tools they can utilize to express those ideas.

Included reading fiction submissions as part of a team to determine which pieces are suitable for publication.

• Curated blog for startup company Designlab, collaborating with staff to determine scope, voice, and focus in order to create inspiring content for both current and potential customers, as well as initiating content creation and copywriting for a scheduled rollout of posts• Cultivated website copy for landscape architecture firm, communicating client's passion for architectural space and style while describing aesthetics of each individual project in client's portfolio to draw new business, as well as creating new Mission Statement for client that infused authenticity into client's values and goals, rebranding company with eye toward social responsibility and sustainability

Leadership and Organization Effectiveness, Human Resources. Included copywriting, editing and updating intranet content for 2011/2012 using Microsoft Office; copywriting for internal HR career growth websites; conceptualizing, writing and editing scripts for training videos; copyediting presentations created in Microsoft Office; creating video resources using programs such as Apple iMovie and Keynote, Adobe Presenter, and TechSmith’s Camtasia Studios. data mining daily Excel reports regarding the completion of annual year-end people review.Accomplishments• Drafted scripts for and led creation of multiple webinar training videos that delivered process and tool training for HR year-end talent review website • Conceptualized and crafted basic navigation video for year-end talent review website• Designed video celebrating Human Resources’ 2011 accomplishments, shown at department-wide HR All-Hands Meeting• Fueled energy and authenticity in HR intranet career growth site through copy and video resources• Developed more than 25 webinar training videos that collected 25,000+ hits across entire company• Launched multiple videos that delivered tool training to hiring managers on internal talent acquisition site• Invited to return as temporary contractor following a successful, year-long internship • Secured three consecutive extensions of internship (initial engagement - six weeks) due to high quality of work produced and value delivered• Completed final year of bachelor’s degree as a Dean's Scholar while working as intern

Assistant Fiction Editor/Webmaster. Included reading and selecting the best short fiction pieces for publication based on thousands of entries. Wrote and edited copy for and designed the website using Drupal CMS. Accomplishments• Increased website traffic through site optimization and redesign with a focus on structure, usability, and improved content• Published two online articles for the Reed Magazine Silicon Valley Voices project• Enhanced diversity of content by appealing to a broader set of reader opinions and tastes• Earned the honor to represent the magazine at the 2011 Association of Writers and Writing Programs Conference in Washington, D.C

Included banquet set-up, meal service, clean-up. Coordinated task delegation and timing during each event with the other stewards to ensure a high level of customer satisfaction through a successful event.

Master Of Fine Arts (M.F.A.), Creative Writing

Activities and Societies: Center for Literary Arts staff

Bachelor Of The Arts, English And Comparative Literature, Emphasis In Creative Writing

Activities and Societies: Reed Magazine staff