Jeffrey Heid Email & Phone Number

Santa Clara, CA, US

Silicon Valley, California

Silicon Valley, California, United States

Volunteer board member of the Silicon Valley chapter of the AAF, working to rebuild and revitalize the local advertising community.

Silicon Valley, California, United States

• Clients: Hormel Foods, Seagate, SimpliSafe, Henkel, Alcon, Church & Dwight, Kitty Hawk, Qorvo, City of Union City, Santa Clara County, Anaplan, BMW Brands: Skippy Peanut Butter, LaCie, Purex, Renuzit, Jennie-O Turkey.
• Written or collaborated on 40+ live action or animated video scripts.
• Created Amazon and Walmart e-commerce strategy for 25+ brands.
• Developed multiple brand guidelines in municipal, tech, and food industries.

San Jose State University

• Overseeing logistics of literary readings for 35+ authors, including press releases, website copy, social media, marketing, advertising contracts, and grant writing.Accomplishments
• Organized and led the CLA Cultural Archive Digitization Project, designed to preserve 30 years of South Bay literary history
• Designed graphic email communications through Constant Contact for 30+ literary events to draw 90+ average customers
• Collaborated with fellow social media team members to create a volume of thought-provoking and distinctive literary content to maintain and foster interest in the literary community

San Jose State University

• Included collaborating with a team of tutors to teach San José State University's undergraduate and graduate students in 30-minute, one-on-one learning conversations to teach them learn new writing concepts to help.
• Co-wrote and presented "Lightening the Mood: Leveraging Play to Motivate Students and Tutors in a Professional Environment" at the 2014 Northern California Writing Center Association Conference at Sonoma State University
• Co-wrote and presented "The Startup Company: Re-visioning and Marketing the Writing Center to Engage and Enthrall Stakeholders" at the 2016 Northern California Writing Center Association Conference at Santa Clara.
• Crafted 3 new end-user "Homegrown Handouts" to broaden scope of Writing Center’s online resources
• Storyboarded, wrote, and created inaugural online virtual tutoring session entitled "Creating an Arguable Thesis Statement" to facilitate external student learning and fill resource void for professors
• Created and presented 1 new workshop to teach SJSU students to maintain a professional online presence

San Jose

Included designing and instructing a college freshman composition course, English 1A; creating lesson plans, determining readings and homework; assigning, assessing, and grading student writing; and engaging and facilitating class discourse to teach students that they have ideas, those ideas are important, and there are a myriad of tools they can utilize.

Included reading fiction submissions as part of a team to determine which pieces are suitable for publication.

• Curated blog for startup company Designlab, collaborating with staff to determine scope, voice, and focus in order to create inspiring content for both current and potential customers, as well as initiating content.
• Cultivated website copy for landscape architecture firm, communicating client's passion for architectural space and style while describing aesthetics of each individual project in client's portfolio to draw new.

• Leadership and Organization Effectiveness, Human Resources. Included copywriting, editing and updating intranet content for 2011/2012 using Microsoft Office; copywriting for internal HR career growth websites.
• Drafted scripts for and led creation of multiple webinar training videos that delivered process and tool training for HR year-end talent review website
• Conceptualized and crafted basic navigation video for year-end talent review website
• Designed video celebrating Human Resources’ 2011 accomplishments, shown at department-wide HR All-Hands Meeting
• Fueled energy and authenticity in HR intranet career growth site through copy and video resources
• Developed more than 25 webinar training videos that collected 25,000+ hits across entire company

• Assistant Fiction Editor/Webmaster. Included reading and selecting the best short fiction pieces for publication based on thousands of entries. Wrote and edited copy for and designed the website using Drupal CMS..
• Increased website traffic through site optimization and redesign with a focus on structure, usability, and improved content
• Published two online articles for the Reed Magazine Silicon Valley Voices project
• Enhanced diversity of content by appealing to a broader set of reader opinions and tastes
• Earned the honor to represent the magazine at the 2011 Association of Writers and Writing Programs Conference in Washington, D.C

Included banquet set-up, meal service, clean-up. Coordinated task delegation and timing during each event with the other stewards to ensure a high level of customer satisfaction through a successful event.

Master Of Fine Arts (M.F.A.), Creative Writing

Activities and Societies: Center for Literary Arts staff

Bachelor Of The Arts, English And Comparative Literature, Emphasis In Creative Writing

Activities and Societies: Reed Magazine staff