Broad experience in leveraging voice of the customer to develop insightful strategies that inform the development of brands, new products, and marketing strategy.What Ideas in Focus can do for you: * Execute comprehensive voice of the customer studies including qualitative and quantitative methods.* Create robust and detailed customer personas that identify key drivers of satisfaction, purchase intent, attitudes, and behaviors.* Develop comprehensive brand strategies, positioning platforms, and marketing plans for companies of all sizes.* Facilitate ideation and brainstorming sessions with as many as 100 participants.* Develop new product concepts. Over 2,000 written in past 10 years. Companies and Organizations we've worked with:Adagio Health, Alcoa, American Financial Network, American Greetings, Arhaus Furniture, Arm & Hammer, Avery Dennison, Cleveland Clinic, Cuyahoga Valley National Park, CWP Technology, Defense Commissary Agency, EBSCO Publishing, FirstMerit Bank, G&S Metal Products, Giant Eagle, Hills Science Diet, Incentra, Invacare, Kinetico, Lucky Penny Farm, Milk Bone, NAWBO, Nature Made Vitamins, Nature's Recipe Cat Food, Nestle, Novelist, Ohio & Erie Canalway Association, Orbital Research, Sam's Club, Sisters of Charity Health System, Tarkett Flooring, Test Rite Products, Wellspring Financial Advisors, Window Nation, University of California, and Wrigley's.We frequently support other marketing, advertising, research, and design firms, including:Balance, Doner, flourish, gFK, GO2, Marcus Thomas, Opinions, Twist Creative, Wall-to-Wall StudiosSpecialties: Ideation and Brainstorming FacilitationMarket Research- Focus Group Moderating (RIVA trained)- In-depth interviews- Ethnographic studies- Shopalongs- Online SurveysMarketing and Advertising ConsultingBrand PositioningBrand StrategyIdentity DevelopmentNew Product ConsultingConcept Development and WritingPersona Development
Listed skills include Marketing Research, Market Research, Marketing Strategy, Customer Insight, and 42 others.
