Ideas in Focus

Ideas in Focus is a consumer insights strategic consulting firm. We leverage voice-of-the-customer to uncover insights to help inform the design of brands that resonate, products that delight, and marketing strategies and plans that move people to action. We deliver much more than just data. We look beneath the surface and examine data from every angle to find hidden meanings and uncover what people genuinely think and feel, even when those thoughts and feelings are unspoken. Ultimately, our work helps our clients mitigate risk and make better decisions. Facts are the foundation of insight and we are experts at using qualitative, quantitative, and observational research to find meaning in observed, spoken, and subconscious consumer motivations, attitudes, and behaviors. Our multifaceted team brings decades of brand, agency, research, and consulting experience to every project. We are strategic thinkers who understand the realities of brand design, product development, marketing, and advertising. This experience allows us to make recommendations that are strategic, useful, and actionable. Each project is custom designed to meet the unique needs of our clients. We work with corporations, non-profits, government agencies, as well as marketing and design firms of all shapes and sizes and are adept at customizing our approach to their specific objectives, timelines, and budget constraints.